5 Strengthen Ways To Target Fitness Audience On Facebook Ad
With the acceleration of life rhythm, people pay more and more attention to their physical health, sports and fitness have become a part of many people's lives. More and more people are joining in fitness, and fitness-related industries are becoming more and more popular. In Facebook ad marketing, how to accurately target a fitness audience? Accurate audience targeting can reduce advertising costs and obtain more benefits. What do you need to do to accurately target fitness people?
Analysis of fitness audience: What makes fitness people different?
Characteristics of fitness people:
1. lose weight: Many fitness people initially joined this team to lose weight. In the process of losing weight, they felt the joy of fitness and became a fitness enthusiast.
2. Healthy diet: Everyone who loves fitness pays attention to diet, they will not overeating and will not eat too much-processed food. Most fitness people will control their diet, they calculate the daily intake of carbohydrates, protein, and fat.
3. Love sports: Fitness lovers must love sports, they arrange exercise plans according to their goals. If they find that a certain body part is weak, they will track the changes of the body every day, and carry out training and improvement. Fitness people prefer to do exercises that promote metabolism.
4. Like to go to the gym: Fitness people are gathering, they generally go to the gym for professional training. And they are enthusiastic helpers, they will give their own opinions on fitness issues.
5. Regular life: People who love fitness generally have regular healthy or even habits, for example: they will add appropriate water, regular diet time, sufficient night sleep time, etc.
6. Share a healthy life: Many fitness people will share their fitness routine.
7. Follow fitness magazines: Fitness people will follow fitness magazines and learn more fitness skills.
How does Facebook ad target audiences for fitness people?
Through the analysis of the audience of fitness audience, we set suitable audience targeting conditions in Facebook ads:
1. country / region:
Countries that have a high passion for fitness include: the United States, India, and the United Kingdom.
2. age:
The majority of the fitness population is concentrated between 25 and 34 years old.
3. gender:
The gender ratio of fitness is: women account for 70% and men 30%.
4. interest:
Through the country, the audience of fitness enthusiasts targeted by age and gender is too large, and we need to target the core audience more accurately through relevant interest keywords. Both Facebook Ad Manager and Facebook Audience Insights can help advertisers choose fitness-related interest words, but these official tools can only show us some interest words, it is not comprehensive.
Here, I use a free Facebook interest targeting tool to filter out fitness-related interest - AdTargeting.
AdTargeting is a free online tool that helps advertisers find suitable and interesting words through keyword search and advanced filtering. Its database of advertising interest words comes from Facebook, enter "fitness" in AdTargeting, we can get thousands of related interests, and classify these keywords to get the following results:
Common interest words for fitness:
| Interest | Audience |
| Weight Loss (Fitness & wellness) | 33,751,520 People |
| Fitness Girls | 10,533,280 People |
| Physical fitness | 749,227,410 People |
| Fitness Tips | 300,820 People |
| Health club | 166,919,870 People |
| Snap Fitness | 30,630 People |
| Men's Fitness | 26,079,332 People |
| Bodybuilding & Fitness | 16,307,451 People |
Types of fitness for fitness enthusiasts:
| Interest | Audience |
| Sport & Fitness | 25,078,190 People |
| Bodybuilding & Fitness | 371,147,110 People |
| International Pole Dance Fitness Association | 30,239 People |
| Pole Dance & Fitness | 475,563 People |
| GoodLife Fitness | 3,030,910 People |
| Pure Fitness | 60,770 People |
| Nordic walking | 1,006,580 People |
| Diet Fitness | 73,840 People |
Fitness clothing and equipment related:
| Interest | Audience |
| Fitness Apparel | 16,580 People |
| Slim-fit pants | 25,630,940 People |
| Exercise equipment | 52,744,298 People |
| Elliptical trainer | 1.53M |
| Exercise machine | 3.11M |
| NordicTrack | 4.14M |
| StreetStrider | 0.54M |
| Cybex International | 2.50M |
| Treadmill | 18.75M |
| Dumbbell | 18.56M |
Fitness food:
| Interest | Audience |
| Zone diet | 0.17M |
| Atkins diet | 2.63M |
| Low-carbohydrate diet | 41.50M |
| Dukan Diet | 0.48M |
| Healthy diet | 152.98M |
| Low-fat diet | 1.82M |
| Victorious Fitness Supplements | 166,919,870 People |
Fitness software:
| Interest | Audience |
| Garmin Fitness | 5,318,140 People |
| Fitness app | 234,130 People |
| Australian Fitness Network | 16,307,451 People |
Fitness Magazine:
| Interest | Audience |
| Inside Fitness Magazine | 25,838,560 People |
| FitnessRx for Women Magazine | 443,610 People |
| Health and Fitness Magazine | 10,690 People |
| Fitness (magazine) | 33,751,520 People |
Gym:
| Interest | Audience |
| Total Fitness Gym | 14,750 People |
| EVO Fitness | 265,830 People |
| Vida Fitness | 5,061,310 People |
| California Family Fitness | 5,061,310 People |
| Go! Fitness | 362,030 People |
| MapMyFitness | 65,880 People |
Fitness competition:
| Interest | Audience |
| Fitness and figure competition | 9,656,650 People |
| International Federation of BodyBuilding & Fitness | 18,025,110 People |
Fitness related brand:
| Interest | Audience |
| Ben Greenfield Fitness | 44,816,920 People |
| Planet Fitness | 9,536,250 People |
| Bally Total Fitness | 58,440 People |
| Equinox Fitness | 3,120,469 People |
AdTargeting not only provides the most relevant interest list, but it can also analyze the audience of each interest and the relevant Facebook Page. In addition, it will recommend the 10 most relevant interest words, so your interest choices are not only the search results provided by AdTargeting, but also expanded keywords for each interest.
Benefits of using AdTargeting to target fitness enthusiasts
1. Find and target a more accurate audience.
Compared with location targeting methods such as geographic location, gender, and age, interest targeting must be more precise. After using AdTargeting, interest keyword selection is not limited to the 25 keywords provided by Facebook. Advertisers can get thousands of the most relevant interests through AdTargeting, and you can classify the interests for A/B testing.
2. Target competitors or customers with similar services.
We all know that we can target competitors' Facebook Page fans through interest words, but how to choose suitable interest words? AdTargeting analyzes the affinity of each interest word and Facebook Page, and you can see the Facebook Page that matches the interest word best.
3. With AdTargeting, traditional Facebook ads can be combined with higher precision.
AdTargeting's interest word data comes from Facebook, helping advertisers see more relevant interests more clearly.
AdTargeting uses its big data analysis capabilities to analyze the demographic characteristics of each interest, such as audience country, gender, and age.
4. Reduce Facebook advertising costs
AdTargeting aims to target audiences more accurately and serve ads to more suitable audiences. This reduces unnecessary display of ads, improves click-through rates, and reduces advertising costs. If you want to get more about advertising costs, you can join the advertising Facebook group to participate in the discussion.
The process of using AdTargeting to target fitness audience:
1. Open the AdTargeting targeting page: https://adtargeting.io/interest-targeting/, enter the interest word: "fitness", and click "Find Targeting" to get all relevant interests.
2. Classify all the words of interest and sort them by the audience. The classification generally includes: commonly used interests, different types of interests, relevant interests of interested audiences in purchasing behavior, and competitors’ brand words.
3. Complementing the interest words and detailed audience analysis, AdTargeting has extensions for each interest. Click on any interest, you can see the analysis results and supplement important interest words.
4. Competitor Facebook Page fan targeting, analysis of interest words in the industry, and the affinity value of competitors.
5. Advertisers can also use AdTargeting to analyze demographics, etc. More usage methods are worth discovering.
