AdTargeting: Step by Step Teach You How to Do Sport Ad on Facebook

AdTargeting: Step by Step Teach You How to Do Sport Ad on Facebook

Photo by Pixabay from Pexels

In this era of the Internet and digital marketing, we can see that there are many different ways to promote your business and products. The best way to promote your product is using the power of digital marketing. We can use various types of online media like the internet, social media, etc. to promote our products and services.  

The good thing about digital marketing is that it can be done by anyone, even by non-professionals. So, if you are a newbie in the world of digital marketing or even if you are a professional, you can still take advantage of digital marketing.

 AdTargeting is the process of targeting your audience. This is done by selecting the most relevant audience for your target market. There are many tools that can help you target your audience. One of the best tools is Facebook advertising. With Facebook, you can target specific demographics, interests, locations, etc. with great precision.  

So, without further ado, let's take a look at how you can target your audience with Facebook.

Why More Sports Brands Start to Do Advertising on Facebook?

Nowadays, a lot of companies and advertisers have started to create their own ads on Facebook. They try to create their own ads to have a bigger impact on consumers.

When you see the ads of sports brands, you might think they look really cool. They are all about sports and sportsmen. Some of them show real athletes or actual matches. Some of them use beautiful people and try to attract people to their ads. Some of them are more creative. They use the best and the most famous images to attract people. They also use creative words and hashtags, even the latest trends and the latest memes, so that they can catch up with the audience.

But why do more and more sports brands start to do advertising on Facebook?  

Let's take a look at the most important reasons.

1. Great Reach

First of all, Facebook has more than 2 billion active users, and this number is still increasing every day. This means that more and more people are on Facebook, and they are also becoming active. They will see your ads. They will be interested in what you offer. If you can attract them, they will definitely like your brand and your products.

2. Low Cost

The second reason is that the cost of advertising on Facebook is lower than other channels. For example, if you advertise your product or service on TV, you need to pay a lot of money. It is very expensive and time-consuming. If you do it on Facebook, you can get a huge number of potential customers who are already interested in your product or service. It is not only cheaper, but also much easier.

3. Excellent Targeting

The third reason is that Facebook can target your audience better than other channels. Facebook is like a big library that can store all kinds of information about people's habits and interests. You can use this information to find your target audience easily and then advertise to them through Facebook ads. It is like an encyclopedia of people's interests. You can use this information to create an ad that will be more interesting and appealing to your target audience.

With Facebook advertising, you can target your audience with perfect precision. You can choose the exact audience that you want to reach out to. If you are targeting young people or adults or even seniors, then it's possible for you to do this. You can choose the age range that is closest to your target market and create an ad for them only. This will give you a big chance of getting noticed by them because they might be interested in seeing athletes, matches, sports products, and also reading articles about sports. So, if you use your ad for them only, then it will get noticed by them easily and efficiently because there are many interesting things for them to see.

4. More Engaging

If you use a unique word or a sentence to make your ad more interesting, then it will be more attractive to your target audience. You can also add a lot of photos and images in your ad to make it more engaging.

5. Easy to Track

You can get more clicks, more likes, and more shares. If you use a good strategy to make your ad more interesting and engaging, then it will be easy for you to get many responses from your target audience. All the engagements will be tracked, and you can get more insights from them. You can also see how many people are interested in your ad, and learn more about your target audience. Then, you can use this information to create a good strategy for your next campaign.

How to Do Sports Ad on Facebook

When you are trying to do a sports ad on Facebook, you need to have a little bit of knowledge about the platform. You need to know what types of ads can be used and what types of ad would work best for your business.

First, you need to decide the goal of your ad. What are you trying to achieve? Why do you want to attract more people to your business? What is the type of target audience that you want to attract? Are you trying to attract people who like sports? Are you trying to attract people who like specific sports?

Then, once you have the goal in mind, you need to know what type of media will be most effective for reaching that goal. Is it better to use video ads or image ads? Should it be a single image or multiple images at once? How many different images should there be in one video ad? Should there be only one image or two or three images together with some text on top of them? These are some questions that need answers before you can do a sports ad on Facebook.

Once these questions are answered, the next step is planning the creative side of your ad. What will be your headline, tagline and description on your Facebook page? Will it say something about your sports product or will it say something about the sport itself, so that people can get an idea about what they will get if they like your ad? Will it be funny or serious? How can you make your ad creative and attractive at the same time?

Now, you don't need to do everything at once. You need to have a basic idea, but you don't need to be an expert in writing or advertising to do sports ad on Facebook. Let's see what are the steps that you need to follow.

Step 1: Set Up Objective

When you create your own ad, it is very important that you focus on one of the main objectives of your brand. This objective could be either to increase sales or to increase followers.

When you focus on one of the main objectives, you can then start to do different types of ads. For example, if you want to increase sales, you can do an image ad with your product and a description about the product and offer a discount voucher. If you want to increase followers, you can do a video ad that will be funny and entertaining.

In addition, set a specific goal for your ad. How many people will you reach? Is it a small number of people or a large number of people? This is very important because you can then start to calculate the budget for your campaign.

Photo by from Pexels

Step 2: Targeting Your Audience

Once you have decided on the goal of your ad, you need to start thinking about who will be your target audience. You need to know if it is a specific target audience or a general target audience.

AdTargeting or targeted advertising is the process of selecting who you want to reach with your ad. With AdTargeting, you can select the people who are most likely to be interested in your product. Targeting is very important because it can make your ad more effective.

To select the target audience, you can categorize the people into different groups. For example, you can categorize the people into different age groups. You should know that your audience will be different depending on the category you selected.

There are many ways to target your audience according to their age. You can do most of the ad targeting by using the following two methods:

  • a) By using demographic information
  • b) By using psychographic information.

a) Demographic Information

You need to classify people into different age groups. For example, you can classify men and women into different ages. You can also classify teenagers, young adults, middle-aged persons, senior citizens and working class persons into different ages.  You can use the following six categories to classify people into different ages:

1. Young Adults - 15 to 44 years old  

2. Middle-aged adults - 45 to 64 years old 

3. Senior citizens - 65 years or older 

4. Working class persons 

5. Teenagers 

6. Younger children

b) Psychographic Information

You need to identify the psychological traits of people, their needs and interests for your product, brand or service . For example, psychologists say that young adults are interested in challenging careers and sports, men are interested in cars and women are interested in cosmetics.

1) Age

Your audience can be divided into different age groups. This is very important because the younger people are more likely to buy your sports product than the older people. For example, you can target teenagers or young adults with your basketball shoes ad.

2) Gender

Another factor that you can use to target your audience is gender. Men and women have different needs and desires. For example, men are more likely to buy sports shoes, boxing gloves, and hand grips. On the other hand, women are more likely to buy yoga mat, exercise balls, and resistance bands.

3) Location

People from different locations also have different needs and desires. Suppose the World Cup is taking place. You can target the people in Brazil or Argentina with your sports equipment ad. Or when Manchester United wins a match, you can target the people in Manchester with your Manchester United football shirt ad.

4) Relationship Status

Relationship status is another factor that you can use to target your audience. For example, married couples are more likely to buy health and fitness couple sets. You can also target single people with sports gifts.

5) Education

Education level is another factor that you can use to target your audience. Suppose you want to sell health and fitness products to college students. You can target the people who have completed high school or college with your soccer sports shoes or jersey ad. You can also target fitness coaches with your dumbbells ad.

Step 3: Write an Eye-Catching Advertising Copy

In order to make your ad more effective, you need to write a copy that will catch the attention of your target audience. The most important thing is that you write a copy that is interesting and attractive.

The adcopy should be interesting and include the name of your product, the description of your product, and a description of what you offer. You also need to use some keywords that are related to your product.

Let's take a look at some examples of adcopy that can be eye-catching.

Example 1: For runners who know the road by heart. The Nike Air Control II is for any woman who sees running as a labor of love. We provide the shoe, you provide the heart.

Example 2: The shoe works if you do. The Nike Sweet Classic High is comfortable while still remaining in style. Stay fly, stay fresh, and get yourself a pair. Just do it.

Step 4: Improve Visual Effort

You need to pay attention to the visual effort of your ad. This means that you need to use the most eye-catching images. You can use pictures of your product with the combination of a brand name and a bold color palette.

In addition, you can use a picture of a famous athlete who is wearing your product. The impact of the ad is increased when you use a picture of a famous athlete, considering that this will help to increase the attention of your target audience.

Step 5: Create the Perfect Landing Page

Now that you have created an eye-catching ad, you need to make sure that your target audience will be able to find it. This is why you need to create a landing page. A landing page is a web page that people use when they want to make a purchase.

A landing page is usually a part of your website, but it can also be a stand-alone web page. When you have a landing page, people will see the link to your ad and they will be able to see more information about your product. In addition, people will be able to place an order without leaving the website.

Step 6: Start Running Your Ad Campaign

When you have set up all of the elements of your campaign, it is time for you to start running it. You can run an ad campaign using an advertising platform such as Facebook Ads Manager and follow the instructions that you will find there.

3. Conclusion

Creating a sports ad on Facebook is very easy. You can take advantage of the different elements that are available in the Facebook Ads Manager. You need to set up your ad, target your audience, write eye-catching advertising copy, and create a landing page. After you have done all of these things, you can start running your campaign. You will be able to do this by using an advertising platform such as Facebook Ads Manager.

To help you find the best keywords and determine which words are related to your product, you can use the tools that are available on the internet.

AdTargeting is the perfect choice. Discover hidden or niche adwords to increase your profits!