8 Facebook Ad Targeting Tips To Increase Conversion
Facebook ads are becoming more and more popular nowadays. If you want to attract audience by using Facebook ads, advertising targeting becomes increasingly important. But only spending money does not guarantee the success of your Facebook ad. Sometimes you spend a lot of money on Facebook Ads, but it is still difficult to get results. You need to take some measures and targeting is a good starting point.
Effective Facebook targeting can increase the number of advertising conversions while reducing the cost per conversion, which is also the ultimate indicator of the value of advertising. Do you want to use the full potential of Facebook ad targeting? Facebook offers many different ad targeting options so you can reach the right people in your entire user base.
In this blog, we will show you some Facebook ad targeting tips to attract the right audience and increase your conversion rate.
1. Use "Facebook Audience Insights" to determine your audience
Facebook provides many tools to help you determine your target audience. One of the most powerful features is Facebook Audience Insights. It can be accessed through the Ads Manager under the "Tools" drop-down menu.
Facebook Audience Insights is a tool designed to help advertisers analyze and decode their target audiences. With detailed age and gender breakdowns, job titles, education levels, relationship statuses, and so on, advertisers can better target their campaigns and make content to their target users’ preferences. In a word, Facebook Audience Insights is a tool to better understand your Facebook audience.
You can get a deeper understanding of demographic data to better determine your audience. And with the help of Facebook advertising targeting options, companies can attract audiences based on geographic location, hobbies, etc. If you want to kwon more about "Facebook Audience Insights", you can read "How to Use Facebook Audience Insights for Better Ad Targeting?"
2. Obtain audience analysis reports for accurate targeting
After you determine your audience, you can obtain audience analysis reports for accurate targeting by using AdTargeting.
AdTargeting uses the big data analysis capabilities of Facebook to analyze the demographic characteristics of each interest, such as audience gender, age, relationship status, job title and so on which can combine with Facebook Audience Insights to set more suitable conditions in Facebook ads.
3. Use more hidden interests to target your audience accurately
You can try to use deeper audience targeting measures like finding more interests to target your audience accurately. The problem is Facebook Ads Manager shows just 25 suggestions for interests that cannot satisfy the advertisers. But there are Facebook interest targeting tools that can help you get more interests for Facebook ads such as AdTargeting.
You can use this free Facebook interest targeting tool to explore thousands of hidden interests and find suitable interest through keyword search and advanced filtering.
4. Obtain ultra-high precision through layered positioning
The real power about Facebook ads is that you can overlay targeting options on top of each other to gradually make your audience more specific. You can use a combination of behavior, demographic and geographic location data to reduce the audience to one person. However, the ability to match creatives and provide products to smaller audiences created using a combination of data is more useful to you.
Facebook provides a large number of positioning options. On the surface, these options fall into three main categories: demographics, interests, and behaviors. But in each category, things have become very detailed. Now consider what happens when you start combining these targets.
This strategy is best for specific promotions that target specific audiences, rather than ads that promote your business in general.
5. Use AdTargeting to target competitors’ fans
One of he most effective targeting strategies is to use the information to understand your competitors on Facebook, and then target existing fans of your competitors.
You can use Facebook pages to target competitor's fans. Facebook pages in AdTargeting is a list of pages that are ranked by affinity. Affinity means how likely your audience is to like a given page compared to everyone on Facebook. So if you see a very high affinity score, it will be extremely likely that the audience you selected will also like those pages. So we can use it to find the pages which fans of competitors might like and then target fans of competitors.
6. Look for people who are already planning to buy your product
Regardless of whether you find it surprising or not, Facebook can usually tell you if you have been searching for and buying products online.
Facebook can identify ideal customers who are already at the stage of looking for purchases and immediately target your ads to them. This means that even if they have not heard of you, you have the opportunity to make him your customer. If you sell high-end products, this is a great way to target customers.So how do you do this?
In Facebook Ads, there is a section called "Behavior".
You can try to enter ideas and view suggestions, and there are many different purchase options for you to choose to target the people who are already planning to buy your product.
7. Use similar audiences to target people similar to existing customers
With Facebook Lookalike Audiences, you can build a targeted list of potential customers who share characteristics with people who have already purchased from you.
Therefore, if the data tells you that your current customers are likely to be unmarried women in their 20s living in LA, then you can expand your audience by targeting other unmarried women in their 20s living in LA.
Of course, this is just an example. In fact, Facebook’s tools are much more complicated in terms of audience matching. With "similar audiences," you don’t even need to know the data points to match. Facebook will find out for you. For example, you can create a lookalike audience from a previous customer, and the lookalike audience will include people who are very similar to the previous customer.
People who are very similar to your previous customers are usually more likely to be interested in your business, and the conversion cost of this type of lookalike audience is lower.
8. Check ad relevance diagnosis to improve positioning
The whole purpose of Facebook ad targeting is to make your ad appear in front of a specific audience that is most likely to act on that exact ad. This is the definition of relevance. People like to see ads that are relevant to them. When companies show ads to relevant audiences, they see better business results. That’s why we consider each ad’s correlation.
There are three factors that affect the relevance diagnosis of Facebook ads, they are: quality ranking, engagement rate ranking, conversion rate ranking.
Here are some elements that can help you improve the ranking score of Facebook's ad relevance diagnosis: Focus on ad quality, including excellent visual effects and copywriting. Choose the correct ad format. Strive to reduce the frequency of advertising. Time your ads strategically. Optimize your ads through A/B testing. And pay close attention to competitors' advertisements.
If your ads are not performing well, you can use ad relevance diagnosis to find opportunities to improve targeting: Try to change your target audience to an audience that is more likely to appreciate a particular creative in your ad. And adjust your targeting to attract users who are more likely to participate. Facebook Audience Insights and AdTargeting can be of great help here. Just remember that relevance is about matching the right ad with the right audience and effective targeting is the only way to achieve high relevance rankings.
Generally speaking when you determine your Facebook ad targeting strategy, you don’t have to choose only one of the above tips, you can check each of them to see how the combination can increase your ad conversion.
Just practice the eight ad targeting tips to improve the effectiveness of Facebook ads and make the most of your budget.