PPC for Web Development - Essential Tips & Platforms to Increase Sales

PPC for Web Development: Essential Tips & Platforms to Increase Sales

Web Development keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Web Development business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Web Development
  • Target Web Development audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Web Development and how it can boost your business.

Table of Contents:

What's PPC for Web Development?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Web Development business by placing Web Development PPC ads in search engines, social media or on websites. But how to develop effective Web Development PPC ads? Here are the steps:

5 Step Process To Creating Web Development PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Web Development ad, which can maximize your advertising revenue.

2. Set a Budget for Your Web Development PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Web Development ads ROI.

3. Target Web Development Audience

You can target Web Development audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Web Development PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Web Development PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Web Development Competitors

Learning competitors' PPC strategies can help you understand the Web Development audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Web Development Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Web Development? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Web Development on Google, and they are your future customers. To get these potential customers, you need to bid on Web Development keywords in AdWords (Google's advertising system) to get your Web Development PPC ads to show up prominently in the search results.

Here are some high-quality Web Development keywords to help you start a successful Google PPC journey.

Rank Web Development Keywords Search volume Cost Per Click Paid Difficulty
1 Web development 500.0K 3.00 25
2 fiverr web development 806 3.46 22
3 web development packages 457 3.61 33
4 agile web development with rails 133 2.74 62
5 wordpress web development 1.6K 3.38 20
6 php web development company 490 53.78 9
7 web development company website 330 1.99 37
8 web development agency 5.3K 8.73 36
9 web development technologies 1.5K 1.98 8
10 ecommerce web development company 705 12.50 15

See More Web Development Keywords

Also, you can use tools such as AdTargeting to monitor the Web Development keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Web Development website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Web Development keywords research - Adtargeting

PPC for Web Development - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Web Development PPC ads. On Bing, you can bid on Web Development keywords for a lower price.

Here are the search volume and CPC for some of the top Web Development keywords.

Rank Web Development Keywords Search volume Cost Per Click Paid Difficulty
1 web development build 0 0.00 Low
2 web development companies list 10 0.00 Low
3 essential web development skills 0 0.00 Low
4 indian web development 17 0.00 Low
5 web development now 0 0.00 Low
6 masters web development 47 0.00 Low
7 web development technology degree 0 0.00 Low
8 india web development 17 0.00 Low
9 small business web development 26 0.00 Medium
10 inexpensive web development 0 0.00 Low

See More Web Development Keywords

With these top Web Development keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Web Development ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Web Development audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Web Development audience report to give us an insight into the Web Development audience.

Rank Interests Audience Gender Age
1 Web development 53.7M F:29.3% M:70.7% 25-34:41%
2 Web development tools 9.7K F:21% M:79% 25-34:49%
3 Web developer 10.0M F:28% M:72% 25-34:43%
4 Web application development 408.4K F:19.9% M:80.1% 18-24:46%
5 Web Designer & Developer 264.0K F:23% M:77% 18-24:50%
6 Content development (web) 62.8K F:31% M:69% 25-34:42%
7 The Web Developers 17.2K F:18% M:82% 25-34:43%

When you create Facebook PPC ads, researching other Web Development Facebook pages can provide you with inspiration. Here are some popular Web Development pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Web Development Apprenticeship 96 32 -
2 Scoding Web Development 366 24 -
3 GBN Web Development 1.0K 26 -
4 Globalbit - Mobile & Web Development 977 20 -
5 Linkage Web Development Philippines 4.2K 18 -
6 Bdail Graphics and Web Development 44.0K 24 AUS
7 MIT Web Development with JavaScript 15 55 -
8 KEIT - Digital Marketing and Web Development Training Institute 1.4K 19 -
9 EdWisor - Get your Dream Job in Data Science, Web Development 2.0K 46 -
10 Web development 97 1 -

Through AdTargeting, we can get rich information about these Web Development pages.

For example, Web Development Apprenticeship, it has got 96 likes and published 32 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Web Development audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Web Development keywords research - Adtargeting

PPC for Web Development - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Web Development audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Web Development audience through user interests.

Web Development keywords research - Adtargeting

PPC for Web Development - tiktok

Here are some useful articles to help you market your Web Development business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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