PPC for Web Development: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Web Development business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Web Development
- Target Web Development audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Web Development and how it can boost your business.
What's PPC for Web Development?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Web Development business by placing Web Development PPC ads in search engines, social media or on websites. But how to develop effective Web Development PPC ads? Here are the steps:
5 Step Process To Creating Web Development PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Web Development ad, which can maximize your advertising revenue.
2. Set a Budget for Your Web Development PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Web Development ads ROI.
3. Target Web Development Audience
You can target Web Development audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Web Development PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Web Development PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Web Development Competitors
Learning competitors' PPC strategies can help you understand the Web Development audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Web Development Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Web Development? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Web Development on Google, and they are your future customers. To get these potential customers, you need to bid on Web Development keywords in AdWords (Google's advertising system) to get your Web Development PPC ads to show up prominently in the search results.
Here are some high-quality Web Development keywords to help you start a successful Google PPC journey.
| Rank | Web Development Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Web development | 500.0K | 3.00 | 25 |
| 2 | fiverr web development | 806 | 3.46 | 22 |
| 3 | web development packages | 457 | 3.61 | 33 |
| 4 | agile web development with rails | 133 | 2.74 | 62 |
| 5 | wordpress web development | 1.6K | 3.38 | 20 |
| 6 | php web development company | 490 | 53.78 | 9 |
| 7 | web development company website | 330 | 1.99 | 37 |
| 8 | web development agency | 5.3K | 8.73 | 36 |
| 9 | web development technologies | 1.5K | 1.98 | 8 |
| 10 | ecommerce web development company | 705 | 12.50 | 15 |
See More Web Development Keywords
Also, you can use tools such as AdTargeting to monitor the Web Development keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Web Development website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Web Development - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Web Development PPC ads. On Bing, you can bid on Web Development keywords for a lower price.
Here are the search volume and CPC for some of the top Web Development keywords.
| Rank | Web Development Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | web development build | 0 | 0.00 | Low |
| 2 | web development companies list | 10 | 0.00 | Low |
| 3 | essential web development skills | 0 | 0.00 | Low |
| 4 | indian web development | 17 | 0.00 | Low |
| 5 | web development now | 0 | 0.00 | Low |
| 6 | masters web development | 47 | 0.00 | Low |
| 7 | web development technology degree | 0 | 0.00 | Low |
| 8 | india web development | 17 | 0.00 | Low |
| 9 | small business web development | 26 | 0.00 | Medium |
| 10 | inexpensive web development | 0 | 0.00 | Low |
See More Web Development Keywords
With these top Web Development keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Web Development ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Web Development audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Web Development audience report to give us an insight into the Web Development audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Web development | 53.7M | F:29.3% M:70.7% | 25-34:41% |
| 2 | Web development tools | 9.7K | F:21% M:79% | 25-34:49% |
| 3 | Web developer | 10.0M | F:28% M:72% | 25-34:43% |
| 4 | Web application development | 408.4K | F:19.9% M:80.1% | 18-24:46% |
| 5 | Web Designer & Developer | 264.0K | F:23% M:77% | 18-24:50% |
| 6 | Content development (web) | 62.8K | F:31% M:69% | 25-34:42% |
| 7 | The Web Developers | 17.2K | F:18% M:82% | 25-34:43% |
When you create Facebook PPC ads, researching other Web Development Facebook pages can provide you with inspiration. Here are some popular Web Development pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Web Development Apprenticeship | 96 | 32 | - |
| 2 | Scoding Web Development | 366 | 24 | - |
| 3 | GBN Web Development | 1.0K | 26 | - |
| 4 | Globalbit - Mobile & Web Development | 977 | 20 | - |
| 5 | Linkage Web Development Philippines | 4.2K | 18 | - |
| 6 | Bdail Graphics and Web Development | 44.0K | 24 | AUS |
| 7 | MIT Web Development with JavaScript | 15 | 55 | - |
| 8 | KEIT - Digital Marketing and Web Development Training Institute | 1.4K | 19 | - |
| 9 | EdWisor - Get your Dream Job in Data Science, Web Development | 2.0K | 46 | - |
| 10 | Web development | 97 | 1 | - |
Through AdTargeting, we can get rich information about these Web Development pages.
For example, Web Development Apprenticeship, it has got 96 likes and published 32 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Web Development audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Web Development - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Web Development audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Web Development audience through user interests.
PPC for Web Development - tiktok
Here are some useful articles to help you market your Web Development business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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