PPC for Well-Drilling: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Well-Drilling business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Well-Drilling
- Target Well-Drilling audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Well-Drilling and how it can boost your business.
What's PPC for Well-Drilling?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Well-Drilling business by placing Well-Drilling PPC ads in search engines, social media or on websites. But how to develop effective Well-Drilling PPC ads? Here are the steps:
5 Step Process To Creating Well-Drilling PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Well-Drilling ad, which can maximize your advertising revenue.
2. Set a Budget for Your Well-Drilling PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Well-Drilling ads ROI.
3. Target Well-Drilling Audience
You can target Well-Drilling audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Well-Drilling PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Well-Drilling PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Well-Drilling Competitors
Learning competitors' PPC strategies can help you understand the Well-Drilling audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Well-Drilling Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Well-Drilling? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Well-Drilling on Google, and they are your future customers. To get these potential customers, you need to bid on Well-Drilling keywords in AdWords (Google's advertising system) to get your Well-Drilling PPC ads to show up prominently in the search results.
Here are some high-quality Well-Drilling keywords to help you start a successful Google PPC journey.
| Rank | Well-Drilling Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | newberry well drilling | 30 | 7.85 | 13 |
| 2 | sampson well drilling | 29 | 0.00 | 8 |
| 3 | well drilling services near me | 320 | 7.06 | 27 |
| 4 | quality well drillers | 30 | 1.90 | 6 |
| 5 | frost well drilling | 30 | 5.85 | 6 |
| 6 | funks well drilling | 70 | 7.73 | 13 |
| 7 | groundwater drilling | 170 | 0.72 | 30 |
| 8 | water well service companies | 140 | 3.98 | 35 |
| 9 | the cost of digging a well | 90 | 0.00 | 4 |
| 10 | water well company | 480 | 5.38 | 22 |
See More Well-Drilling Keywords
Also, you can use tools such as AdTargeting to monitor the Well-Drilling keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Well-Drilling website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Well-Drilling - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Well-Drilling PPC ads. On Bing, you can bid on Well-Drilling keywords for a lower price.
Here are the search volume and CPC for some of the top Well-Drilling keywords.
| Rank | Well-Drilling Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | well drillers association | 10 | 0.00 | Low |
| 2 | of well drilling | 0 | 0.00 | Low |
| 3 | well drilling callahan fl | 10 | 0.00 | Low |
| 4 | faribault water well drilling | 0 | 0.00 | Low |
| 5 | amber well drilling | 30 | 0.14 | Low |
| 6 | water well drilling videos | 10 | 0.00 | Low |
| 7 | washington water well drilling companies | 0 | 0.00 | Low |
| 8 | portable waterwell drilling rig | 0 | 0.00 | Low |
| 9 | drilling info inc | 15 | 0.00 | Low |
| 10 | well drilling cost colorado | 10 | 0.00 | Low |
See More Well-Drilling Keywords
With these top Well-Drilling keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Well-Drilling ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Well-Drilling audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Well-Drilling audience report to give us an insight into the Well-Drilling audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Well drilling | 1.4M | F:14.9% M:85.1% | 25-34:42% |
When you create Facebook PPC ads, researching other Well-Drilling Facebook pages can provide you with inspiration. Here are some popular Well-Drilling pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | George Rudderham Well Drilling | 249 | 40 | - |
| 2 | Red Williams Well Drilling Ltd | 65 | 20 | - |
| 3 | G & R Westbrook Well Drilling Inc | 127 | 27 | - |
| 4 | Aqua Well Drilling | 367 | 14 | USA |
| 5 | Austin Well Drilling | 30 | 7 | - |
| 6 | ANDERSON WELL DRILLING | 5 | 4 | - |
| 7 | Warensford Well Drilling | 438 | 3 | - |
| 8 | Pieters Well Drilling | 207 | 3 | - |
| 9 | Ayers Well Drilling | 188 | 2 | - |
| 10 | Bulloch Well Drilling | 66 | 2 | - |
Through AdTargeting, we can get rich information about these Well-Drilling pages.
For example, George Rudderham Well Drilling, it has got 249 likes and published 40 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Well-Drilling audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Well-Drilling - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Well-Drilling audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Well-Drilling audience through user interests.
PPC for Well-Drilling - tiktok
Here are some useful articles to help you market your Well-Drilling business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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