PPC for Women Fashion: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Women Fashion business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Women Fashion
- Target Women Fashion audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Women Fashion and how it can boost your business.
What's PPC for Women Fashion?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Women Fashion business by placing Women Fashion PPC ads in search engines, social media or on websites. But how to develop effective Women Fashion PPC ads? Here are the steps:
5 Step Process To Creating Women Fashion PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Women Fashion ad, which can maximize your advertising revenue.
2. Set a Budget for Your Women Fashion PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Women Fashion ads ROI.
3. Target Women Fashion Audience
You can target Women Fashion audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Women Fashion PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Women Fashion PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Women Fashion Competitors
Learning competitors' PPC strategies can help you understand the Women Fashion audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Women Fashion Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Women Fashion? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Women Fashion on Google, and they are your future customers. To get these potential customers, you need to bid on Women Fashion keywords in AdWords (Google's advertising system) to get your Women Fashion PPC ads to show up prominently in the search results.
Here are some high-quality Women Fashion keywords to help you start a successful Google PPC journey.
| Rank | Women Fashion Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | women fashion | 49.5K | 0.98 | 100 |
| 2 | 1920s women fashion | 33.1K | 0.32 | 100 |
| 3 | women fashion 2019 | 1.0K | 0.24 | 61 |
| 4 | office clothes for women | 14.8K | 3.59 | 100 |
| 5 | casual party outfits | 4.4K | 0.41 | 89 |
| 6 | plus size clothing stores | 37.6K | 1.75 | 78 |
| 7 | online clothing boutiques | 10.9K | 2.81 | 100 |
| 8 | african dresses online | 720 | 0.33 | 100 |
| 9 | designer plus size clothing | 8.4K | 1.52 | 100 |
| 10 | plus size summer outfits | 17.3K | 1.64 | 100 |
See More Women Fashion Keywords
Also, you can use tools such as AdTargeting to monitor the Women Fashion keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Women Fashion website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Women Fashion - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Women Fashion PPC ads. On Bing, you can bid on Women Fashion keywords for a lower price.
Here are the search volume and CPC for some of the top Women Fashion keywords.
| Rank | Women Fashion Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | women fashion | 1.7K | 0.09 | High |
| 2 | women fashion handbag | 55 | 0.00 | Low |
| 3 | women women fashion | 30 | 0.00 | Low |
| 4 | over nn50 women fashion summer | 0 | 0.00 | Low |
| 5 | women fashion styl | 0 | 0.00 | Low |
| 6 | women fashion nova outfit | 0 | 0.00 | Low |
| 7 | women fashion girl | 0 | 0.00 | Low |
| 8 | fashions women fashions women | 0 | 0.00 | Low |
| 9 | women fashion stores | 25 | 0.00 | Medium |
| 10 | women fashion boots | 122 | 0.00 | Medium |
See More Women Fashion Keywords
With these top Women Fashion keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Women Fashion ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Women Fashion audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Women Fashion audience report to give us an insight into the Women Fashion audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Women's clothing | 703.5M | F:41% M:59% | 18-24:32 |
| 2 | Fashion accessories | 1.2B | F:52.1% M:47.9% | 4:65% |
| 3 | Womenworking.com | 28.4M | F:83.3% M:16.7% | 4:65% |
| 4 | Fashion (film) | 426.2M | F:59% M:41% | 4:65% |
| 5 | Women's association football | 9.6M | F:39.4% M:60.6% | 4:65% |
| 6 | Fashion design | 408.5M | F:57.9% M:42.1% | 4:65% |
| 7 | FIVB Volleyball Women's World Championship | 5.7M | F:57.6% M:42.4% | 4:65% |
| 8 | Street fashion | 160.2M | F:51.1% M:48.9% | 4:65% |
| 9 | Women's National Basketball Association | 4.8M | F:36.8% M:63.2% | 4:65% |
| 10 | Fashion blog | 109.7M | F:68.8% M:31.2% | 4:65% |
When you create Facebook PPC ads, researching other Women Fashion Facebook pages can provide you with inspiration. Here are some popular Women Fashion pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Women Fashion | 2.2K | 16 | - |
| 2 | Prestarrs-Women fashion | 72 | 49 | - |
| 3 | Coco Women Fashion | 2.7K | 39 | - |
| 4 | KOYYE WOMEN Fashion | 2.2K | 31 | - |
| 5 | Women-fashion | 3.1K | 4 | - |
| 6 | Women fashion | 345 | 1 | - |
| 7 | Women Fashion | 315 | 1 | - |
| 8 | Women fashion | 239 | 1 | - |
| 9 | Women Fashion | 54 | 1 | - |
| 10 | Women Fashion | 0 | 1 | - |
Through AdTargeting, we can get rich information about these Women Fashion pages.
For example, Women Fashion, it has got 2.2K likes and published 16 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Women Fashion audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Women Fashion - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Women Fashion audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Women Fashion audience through user interests.
PPC for Women Fashion - tiktok
Here are some useful articles to help you market your Women Fashion business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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