PPC for Acne: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Acne business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Acne
- Target Acne audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Acne and how it can boost your business.
What's PPC for Acne?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Acne business by placing Acne PPC ads in search engines, social media or on websites. But how to develop effective Acne PPC ads? Here are the steps:
5 Step Process To Creating Acne PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Acne ad, which can maximize your advertising revenue.
2. Set a Budget for Your Acne PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Acne ads ROI.
3. Target Acne Audience
You can target Acne audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Acne PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Acne PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Acne Competitors
Learning competitors' PPC strategies can help you understand the Acne audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Acne Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Acne? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Acne on Google, and they are your future customers. To get these potential customers, you need to bid on Acne keywords in AdWords (Google's advertising system) to get your Acne PPC ads to show up prominently in the search results.
Here are some high-quality Acne keywords to help you start a successful Google PPC journey.
| Rank | Acne Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | acne | 1.1M | 1.69 | 62 |
| 2 | acnestar soap | 26.4K | 0.12 | 100 |
| 3 | acne comedonica | 4.6K | 0.73 | 82 |
| 4 | whitehead acne | 8.0K | 1.80 | 41 |
| 5 | clindamycin gel for acne | 4.7K | 2.52 | 100 |
| 6 | acnes creamy wash | 31.1K | 0.17 | 99 |
| 7 | avene triacneal | 5.2K | 0.46 | 100 |
| 8 | acne treatment products | 10.1K | 2.30 | 100 |
| 9 | cerave acne foaming cleanser | 5.1K | 0.82 | 100 |
| 10 | adult acne treatment | 7.7K | 5.33 | 100 |
See More Acne Keywords
Also, you can use tools such as AdTargeting to monitor the Acne keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Acne website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Acne - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Acne PPC ads. On Bing, you can bid on Acne keywords for a lower price.
Here are the search volume and CPC for some of the top Acne keywords.
| Rank | Acne Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | acne | 9.5K | 0.09 | High |
| 2 | acne information | 137 | 0.17 | High |
| 3 | moderate acne vulgaris | 12 | 0.00 | Low |
| 4 | acne medicine sale | 0 | 0.00 | Low |
| 5 | acne free org | 10 | 0.00 | Low |
| 6 | how to cure acne home remedies | 10 | 0.00 | Low |
| 7 | acne youtube | 52 | 0.00 | Low |
| 8 | afult acne | 10 | 0.00 | Low |
| 9 | cyst acne face | 25 | 0.00 | Low |
| 10 | best serum acne scars | 0 | 0.00 | Medium |
See More Acne Keywords
With these top Acne keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Acne ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Acne audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Acne audience report to give us an insight into the Acne audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Acne Studios | 11.5M | F:67.8% M:32.2% | 25-34:50% |
| 2 | AcneFree | 3.3M | F:72.4% M:27.6% | 18-24:46% |
| 3 | Kid Acne | 1.1K | F:49% M:51% | 25-34:37% |
| 4 | Nielsen Corporation | 24.2K | F:73% M:27% | 25-34:27% |
When you create Facebook PPC ads, researching other Acne Facebook pages can provide you with inspiration. Here are some popular Acne pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Acne Studios | 598.5K | 384 | AUS |
| 2 | Acne.com | 7.8K | 307 | - |
| 3 | Acne LXR | 3.1K | 22 | - |
| 4 | Acne studio | 85 | 16 | - |
| 5 | Acne-Oil | 1.7K | 53 | - |
| 6 | TOMEI Acne | 186.8K | 15 | THA |
| 7 | Natural Acne Clinic | 1.6K | 149 | - |
| 8 | Zero Acne Specialists | 2.2K | 59 | - |
| 9 | Hiruscar Post Acne | 163.5K | 42 | - |
| 10 | Acne Free Skin | 371 | 42 | - |
Through AdTargeting, we can get rich information about these Acne pages.
For example, Acne Studios, it has got 598.5K likes and published 384 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Acne audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Acne - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Acne audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Acne audience through user interests.
PPC for Acne - tiktok
Here are some useful articles to help you market your Acne business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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