PPC for Advertising: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Advertising business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Advertising
- Target Advertising audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Advertising and how it can boost your business.
What's PPC for Advertising?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Advertising business by placing Advertising PPC ads in search engines, social media or on websites. But how to develop effective Advertising PPC ads? Here are the steps:
5 Step Process To Creating Advertising PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Advertising ad, which can maximize your advertising revenue.
2. Set a Budget for Your Advertising PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Advertising ads ROI.
3. Target Advertising Audience
You can target Advertising audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Advertising PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Advertising PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Advertising Competitors
Learning competitors' PPC strategies can help you understand the Advertising audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Advertising Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Advertising? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Advertising on Google, and they are your future customers. To get these potential customers, you need to bid on Advertising keywords in AdWords (Google's advertising system) to get your Advertising PPC ads to show up prominently in the search results.
Here are some high-quality Advertising keywords to help you start a successful Google PPC journey.
| Rank | Advertising Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | youtube advertising cost | 2.9K | 15.81 | 36 |
| 2 | broadcast advertising | 1.6K | 10.30 | 3 |
| 3 | social media advertising | 27.4K | 6.66 | 23 |
| 4 | addrunn advertising | 3.6K | 0.00 | 16 |
| 5 | e advertising | 1.0K | 4.75 | 9 |
| 6 | microsoft advertising | 14.8K | 6.79 | 19 |
| 7 | digital display advertising | 1.6K | 7.76 | 33 |
| 8 | advertising cost | 2.9K | 8.08 | 17 |
| 9 | google advertising cost | 3.6K | 26.40 | 37 |
| 10 | car wrap advertising | 3.6K | 1.91 | 91 |
See More Advertising Keywords
Also, you can use tools such as AdTargeting to monitor the Advertising keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Advertising website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Advertising - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Advertising PPC ads. On Bing, you can bid on Advertising keywords for a lower price.
Here are the search volume and CPC for some of the top Advertising keywords.
| Rank | Advertising Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | business business advertising | 13 | 0.00 | Medium |
| 2 | advertising with coupons | 10 | 0.00 | Low |
| 3 | free advertising events | 10 | 0.00 | Low |
| 4 | types advertising strategies | 27 | 0.00 | Low |
| 5 | advertising children | 10 | 0.00 | Low |
| 6 | free advertising usa | 12 | 0.00 | Low |
| 7 | apple marketing advertising | 0 | 0.00 | Low |
| 8 | advertising budget | 27 | 0.00 | Low |
| 9 | pinterest advertising | 162 | 0.25 | High |
| 10 | adwords advertising | 33 | 0.19 | Medium |
See More Advertising Keywords
With these top Advertising keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Advertising ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Advertising audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Advertising audience report to give us an insight into the Advertising audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Advertising | 548.0M | F:41.2% M:58.8% | 25-34:37% |
| 2 | Online advertising | 183.9M | F:42.3% M:57.7% | 25-34:39% |
| 3 | Advertising agency | 33.4M | F:35.2% M:64.8% | 25-34:42% |
| 4 | Classified advertising | 11.4M | F:41.7% M:58.3% | 25-34:30% |
| 5 | Advertising campaign | 6.0M | F:44.1% M:55.9% | 25-34:37% |
| 6 | Performance-based advertising | 1.1M | F:49.6% M:50.4% | 25-34:41% |
| 7 | Mobile advertising | 255.0K | F:45.7% M:54.3% | 25-34:33% |
| 8 | Search advertising | 60.0K | F:36% M:64% | 25-34:44% |
| 9 | Recruitment advertising | 6.6K | F:41% M:59% | 25-34:39% |
| 10 | Cannes Lions International Festival of Creativity | 636.3K | F:43.1% M:56.9% | 25-34:33% |
When you create Facebook PPC ads, researching other Advertising Facebook pages can provide you with inspiration. Here are some popular Advertising pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Helo advertising | 621.1K | 514 | - |
| 2 | Cataleya Advertising | 5.9K | 307 | ROM |
| 3 | MedSpa Advertising | 181 | 244 | - |
| 4 | a4 Advertising | 6.9K | 184 | USA |
| 5 | Hercules Advertising | 2.3K | 108 | SGP |
| 6 | Microsoft Advertising | 65.8K | 105 | - |
| 7 | eVisions Advertising | 5.1K | 44 | CZE |
| 8 | 360 Advertising Production | 3.5K | 44 | IND |
| 9 | Copley Advertising | 235 | 29 | - |
| 10 | Kia Advertising | 1 | 28 | - |
Through AdTargeting, we can get rich information about these Advertising pages.
For example, Helo advertising, it has got 621.1K likes and published 514 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Advertising audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Advertising - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Advertising audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Advertising audience through user interests.
PPC for Advertising - tiktok
Here are some useful articles to help you market your Advertising business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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