PPC for Advertising - Essential Tips & Platforms to Increase Sales

PPC for Advertising: Essential Tips & Platforms to Increase Sales

Advertising keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Advertising business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Advertising
  • Target Advertising audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Advertising and how it can boost your business.

Table of Contents:

What's PPC for Advertising?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Advertising business by placing Advertising PPC ads in search engines, social media or on websites. But how to develop effective Advertising PPC ads? Here are the steps:

5 Step Process To Creating Advertising PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Advertising ad, which can maximize your advertising revenue.

2. Set a Budget for Your Advertising PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Advertising ads ROI.

3. Target Advertising Audience

You can target Advertising audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Advertising PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Advertising PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Advertising Competitors

Learning competitors' PPC strategies can help you understand the Advertising audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Advertising Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Advertising? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Advertising on Google, and they are your future customers. To get these potential customers, you need to bid on Advertising keywords in AdWords (Google's advertising system) to get your Advertising PPC ads to show up prominently in the search results.

Here are some high-quality Advertising keywords to help you start a successful Google PPC journey.

Rank Advertising Keywords Search volume Cost Per Click Paid Difficulty
1 youtube advertising cost 2.9K 15.81 36
2 broadcast advertising 1.6K 10.30 3
3 social media advertising 27.4K 6.66 23
4 addrunn advertising 3.6K 0.00 16
5 e advertising 1.0K 4.75 9
6 microsoft advertising 14.8K 6.79 19
7 digital display advertising 1.6K 7.76 33
8 advertising cost 2.9K 8.08 17
9 google advertising cost 3.6K 26.40 37
10 car wrap advertising 3.6K 1.91 91

See More Advertising Keywords

Also, you can use tools such as AdTargeting to monitor the Advertising keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Advertising website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Advertising keywords research - Adtargeting

PPC for Advertising - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Advertising PPC ads. On Bing, you can bid on Advertising keywords for a lower price.

Here are the search volume and CPC for some of the top Advertising keywords.

Rank Advertising Keywords Search volume Cost Per Click Paid Difficulty
1 business business advertising 13 0.00 Medium
2 advertising with coupons 10 0.00 Low
3 free advertising events 10 0.00 Low
4 types advertising strategies 27 0.00 Low
5 advertising children 10 0.00 Low
6 free advertising usa 12 0.00 Low
7 apple marketing advertising 0 0.00 Low
8 advertising budget 27 0.00 Low
9 pinterest advertising 162 0.25 High
10 adwords advertising 33 0.19 Medium

See More Advertising Keywords

With these top Advertising keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Advertising ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Advertising audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Advertising audience report to give us an insight into the Advertising audience.

Rank Interests Audience Gender Age
1 Advertising 548.0M F:41.2% M:58.8% 25-34:37%
2 Online advertising 183.9M F:42.3% M:57.7% 25-34:39%
3 Advertising agency 33.4M F:35.2% M:64.8% 25-34:42%
4 Classified advertising 11.4M F:41.7% M:58.3% 25-34:30%
5 Advertising campaign 6.0M F:44.1% M:55.9% 25-34:37%
6 Performance-based advertising 1.1M F:49.6% M:50.4% 25-34:41%
7 Mobile advertising 255.0K F:45.7% M:54.3% 25-34:33%
8 Search advertising 60.0K F:36% M:64% 25-34:44%
9 Recruitment advertising 6.6K F:41% M:59% 25-34:39%
10 Cannes Lions International Festival of Creativity 636.3K F:43.1% M:56.9% 25-34:33%

When you create Facebook PPC ads, researching other Advertising Facebook pages can provide you with inspiration. Here are some popular Advertising pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Helo advertising 621.1K 514 -
2 Cataleya Advertising 5.9K 307 ROM
3 MedSpa Advertising 181 244 -
4 a4 Advertising 6.9K 184 USA
5 Hercules Advertising 2.3K 108 SGP
6 Microsoft Advertising 65.8K 105 -
7 eVisions Advertising 5.1K 44 CZE
8 360 Advertising Production 3.5K 44 IND
9 Copley Advertising 235 29 -
10 Kia Advertising 1 28 -

Through AdTargeting, we can get rich information about these Advertising pages.

For example, Helo advertising, it has got 621.1K likes and published 514 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Advertising audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Advertising keywords research - Adtargeting

PPC for Advertising - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Advertising audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Advertising audience through user interests.

Advertising keywords research - Adtargeting

PPC for Advertising - tiktok

Here are some useful articles to help you market your Advertising business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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