PPC for Agriculture: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Agriculture business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Agriculture
- Target Agriculture audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Agriculture and how it can boost your business.
What's PPC for Agriculture?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Agriculture business by placing Agriculture PPC ads in search engines, social media or on websites. But how to develop effective Agriculture PPC ads? Here are the steps:
5 Step Process To Creating Agriculture PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Agriculture ad, which can maximize your advertising revenue.
2. Set a Budget for Your Agriculture PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Agriculture ads ROI.
3. Target Agriculture Audience
You can target Agriculture audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Agriculture PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Agriculture PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Agriculture Competitors
Learning competitors' PPC strategies can help you understand the Agriculture audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Agriculture Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Agriculture? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Agriculture on Google, and they are your future customers. To get these potential customers, you need to bid on Agriculture keywords in AdWords (Google's advertising system) to get your Agriculture PPC ads to show up prominently in the search results.
Here are some high-quality Agriculture keywords to help you start a successful Google PPC journey.
| Rank | Agriculture Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | agriculture | 1.3M | 1.05 | 2 |
| 2 | food and agriculture organisation | 1.5K | 7.96 | 1 |
| 3 | agriculture land for sale | 25.2K | 0.33 | 23 |
| 4 | national agriculture day | 1.6K | 0.00 | 0 |
| 5 | organic agriculture | 9.8K | 0.57 | 5 |
| 6 | agriculture machine | 52.6K | 0.46 | 70 |
| 7 | dryland agriculture | 1.6K | 0.00 | 1 |
| 8 | mini tractor for agriculture | 2.4K | 0.28 | 100 |
| 9 | food and agriculture organization of the united nations | 9.9K | 8.50 | 5 |
| 10 | national agriculture market | 1.4K | 0.12 | 5 |
See More Agriculture Keywords
Also, you can use tools such as AdTargeting to monitor the Agriculture keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Agriculture website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Agriculture - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Agriculture PPC ads. On Bing, you can bid on Agriculture keywords for a lower price.
Here are the search volume and CPC for some of the top Agriculture keywords.
| Rank | Agriculture Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | agriculture directory | 12 | 0.00 | Low |
| 2 | agriculture farming china | 0 | 0.00 | Low |
| 3 | where find sustainable agriculture company | 0 | 0.00 | Low |
| 4 | agriculture terms | 29 | 0.00 | Low |
| 5 | agriculture trade | 11 | 0.00 | Low |
| 6 | local agriculture land sale | 0 | 0.00 | Low |
| 7 | ga agriculture | 21 | 0.00 | Low |
| 8 | i need sustainable agriculture companies | 0 | 0.00 | Low |
| 9 | agriculture online newspaper | 0 | 0.00 | Low |
| 10 | agriculture news articles 2014 | 0 | 0.00 | Low |
See More Agriculture Keywords
With these top Agriculture keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Agriculture ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Agriculture audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Agriculture audience report to give us an insight into the Agriculture audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Agriculture | 458.1M | F:37.2% M:62.8% | 25-34:36% |
| 2 | Field (agriculture) | 12.2M | F:35.8% M:64.2% | 25-34:32% |
| 3 | United States Department of Agriculture | 10.1M | F:56.2% M:43.8% | 25-34:27% |
| 4 | New Holland Agriculture | 9.4M | F:10.8% M:89.2% | 25-34:32% |
| 5 | Urban agriculture | 6.4M | F:53.8% M:46.2% | 25-34:32% |
| 6 | Sustainable agriculture | 5.4M | F:46.4% M:53.6% | 25-34:30% |
| 7 | Vietnam Bank for Agriculture and Rural Development | 1.6M | F:57.4% M:42.6% | 25-34:42% |
| 8 | Biodynamic agriculture | 662.8K | F:65% M:35% | 35-44:24% |
| 9 | International University of Business Agriculture and Technology | 627.0K | F:19.5% M:80.5% | 18-24:62% |
| 10 | Community-supported agriculture | 364.8K | F:69% M:31% | 35-44:28% |
When you create Facebook PPC ads, researching other Agriculture Facebook pages can provide you with inspiration. Here are some popular Agriculture pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | AgriCulture | 98 | 22 | - |
| 2 | Trimble Agriculture | 168.3K | 102 | TUR |
| 3 | Oria Agriculture | 507 | 49 | - |
| 4 | DJI Agriculture | 32.0K | 32 | THA |
| 5 | Horizon Agriculture | 2.5K | 20 | LTU |
| 6 | Cat Agriculture | 91.8K | 18 | - |
| 7 | Topcon Agriculture | 7.9K | 18 | DEU |
| 8 | Pattison Agriculture | 1.2K | 18 | - |
| 9 | Balam Agriculture | 18.3K | 58 | - |
| 10 | JCB Agriculture | 111.6K | 38 | - |
Through AdTargeting, we can get rich information about these Agriculture pages.
For example, AgriCulture, it has got 98 likes and published 22 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Agriculture audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Agriculture - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Agriculture audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Agriculture audience through user interests.
PPC for Agriculture - tiktok
Here are some useful articles to help you market your Agriculture business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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