PPC for Apartments - Essential Tips & Platforms to Increase Sales

PPC for Apartments: Essential Tips & Platforms to Increase Sales

Apartments keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Apartments business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Apartments
  • Target Apartments audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Apartments and how it can boost your business.

Table of Contents:

What's PPC for Apartments?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Apartments business by placing Apartments PPC ads in search engines, social media or on websites. But how to develop effective Apartments PPC ads? Here are the steps:

5 Step Process To Creating Apartments PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Apartments ad, which can maximize your advertising revenue.

2. Set a Budget for Your Apartments PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Apartments ads ROI.

3. Target Apartments Audience

You can target Apartments audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Apartments PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Apartments PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Apartments Competitors

Learning competitors' PPC strategies can help you understand the Apartments audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Apartments Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Apartments? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Apartments on Google, and they are your future customers. To get these potential customers, you need to bid on Apartments keywords in AdWords (Google's advertising system) to get your Apartments PPC ads to show up prominently in the search results.

Here are some high-quality Apartments keywords to help you start a successful Google PPC journey.

Rank Apartments Keywords Search volume Cost Per Click Paid Difficulty
1 apartments 5.3M 0.95 8
2 copperfield apartments 6.1K 2.19 5
3 marbella apartments 9.5K 1.06 21
4 pet friendly apartments near me 23.2K 1.33 34
5 bridgewater apartments 14.7K 0.80 5
6 the boulevard apartments 8.2K 1.33 4
7 creekwood apartments 11.0K 2.29 2
8 4 bedroom apartments 13.9K 0.81 36
9 hillside apartments 9.8K 1.21 4
10 santa rosa apartments 8.4K 1.35 17

See More Apartments Keywords

Also, you can use tools such as AdTargeting to monitor the Apartments keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Apartments website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Apartments keywords research - Adtargeting

PPC for Apartments - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Apartments PPC ads. On Bing, you can bid on Apartments keywords for a lower price.

Here are the search volume and CPC for some of the top Apartments keywords.

Rank Apartments Keywords Search volume Cost Per Click Paid Difficulty
1 apartments 114.8K 0.04 High
2 cheap austin apartments 18 0.04 Medium
3 rentz apartments low income 0 0.00 Low
4 senior apartments 55 near me 1.5K 0.05 High
5 furnished apartments austin texas 20 0.16 Medium
6 apartments rent nyc 91 0.07 High
7 find furnished apartments 17 0.00 Low
8 apartments rent orlando fl 16 0.04 Medium
9 2 bedroom apartments toronto 10 0.00 Low
10 rentapartments 33 0.00 Low

See More Apartments Keywords

With these top Apartments keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Apartments ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Apartments audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Apartments audience report to give us an insight into the Apartments audience.

Rank Interests Audience Gender Age
1 Apartments.com 6.5M F:55.1% M:44.9% 25-34:31%
2 TripVillas - Holiday Homes, Vacation Apartments and More 1.5K F:38% M:62% 25-34:30%
3 Renting 125.2M F:54.6% M:45.4% 25-34:34%
4 Boarding house 2.7M F:58.5% M:41.5% 25-34:34%

When you create Facebook PPC ads, researching other Apartments Facebook pages can provide you with inspiration. Here are some popular Apartments pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 2818 Apartments 2.0K 30 USA
2 21 Apartments 1.1K 24 -
3 ZOE Apartments 9.2K 139 -
4 Aria Apartments 978 88 -
5 Imprint Apartments 74 80 -
6 Boutique Apartments 1.0K 79 USA
7 Qwil Apartments 7 70 -
8 Ambar 567 Apartments 285 64 -
9 Timber Apartments 75 63 USA
10 Canopy Apartments 2.5K 61 -

Through AdTargeting, we can get rich information about these Apartments pages.

For example, 2818 Apartments, it has got 2.0K likes and published 30 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Apartments audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Apartments keywords research - Adtargeting

PPC for Apartments - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Apartments audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Apartments audience through user interests.

Apartments keywords research - Adtargeting

PPC for Apartments - tiktok

Here are some useful articles to help you market your Apartments business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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