PPC for Auctioneers: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Auctioneers business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Auctioneers
- Target Auctioneers audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Auctioneers and how it can boost your business.
What's PPC for Auctioneers?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Auctioneers business by placing Auctioneers PPC ads in search engines, social media or on websites. But how to develop effective Auctioneers PPC ads? Here are the steps:
5 Step Process To Creating Auctioneers PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Auctioneers ad, which can maximize your advertising revenue.
2. Set a Budget for Your Auctioneers PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Auctioneers ads ROI.
3. Target Auctioneers Audience
You can target Auctioneers audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Auctioneers PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Auctioneers PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Auctioneers Competitors
Learning competitors' PPC strategies can help you understand the Auctioneers audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Auctioneers Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Auctioneers? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Auctioneers on Google, and they are your future customers. To get these potential customers, you need to bid on Auctioneers keywords in AdWords (Google's advertising system) to get your Auctioneers PPC ads to show up prominently in the search results.
Here are some high-quality Auctioneers keywords to help you start a successful Google PPC journey.
| Rank | Auctioneers Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | auctioneers | 27.1K | 0.46 | 5 |
| 2 | bryanston auctioneers | 2.6K | 0.35 | 3 |
| 3 | spicers auctioneers | 1.3K | 1.37 | 1 |
| 4 | vh auctions | 8.7K | 0.55 | 2 |
| 5 | stamp auction network | 3.6K | 0.06 | 15 |
| 6 | bidfta search | 1.6K | 2.10 | 0 |
| 7 | smd live auction | 2.9K | 0.13 | 3 |
| 8 | national auction | 135.0K | 0.08 | 5 |
| 9 | jp auto auction | 2.4K | 0.27 | 2 |
| 10 | ritchiebros | 160.6K | 0.82 | 14 |
See More Auctioneers Keywords
Also, you can use tools such as AdTargeting to monitor the Auctioneers keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Auctioneers website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Auctioneers - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Auctioneers PPC ads. On Bing, you can bid on Auctioneers keywords for a lower price.
Here are the search volume and CPC for some of the top Auctioneers keywords.
| Rank | Auctioneers Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | wwwnixonauctioneers com | 0 | 0.00 | Low |
| 2 | nixon auctioneers wakefield | 10 | 0.00 | Low |
| 3 | lippard auctioneers | 104 | 0.00 | Low |
| 4 | house auctioneers | 16 | 0.15 | Low |
| 5 | shapiro auctioneers | 10 | 0.00 | Low |
| 6 | auctioneers appraisers | 13 | 0.00 | Low |
| 7 | baltimore auctioneers | 10 | 0.00 | Low |
| 8 | hereford market auctioneers | 10 | 0.00 | Low |
| 9 | wausau auctioneers | 228 | 0.00 | High |
| 10 | auctioneers brisbane | 0 | 0.00 | Low |
See More Auctioneers Keywords
With these top Auctioneers keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Auctioneers ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Auctioneers audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Auctioneers audience report to give us an insight into the Auctioneers audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Ritchie Bros. Auctioneers | 2.0M | F:9.6% M:90.4% | 25-34:27% |
| 2 | Phillips (auctioneers) | 408.5K | F:27.2% M:72.8% | 35-44:25% |
When you create Facebook PPC ads, researching other Auctioneers Facebook pages can provide you with inspiration. Here are some popular Auctioneers pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Aucor Auctioneers | 320.2K | 64 | ZAF |
| 2 | Bay Auctioneers | 43.9K | 54 | - |
| 3 | Tirhani Auctioneers | 33.1K | 26 | ZAF |
| 4 | Worldwide Auctioneers | 11.7K | 26 | - |
| 5 | Soldasap Auctioneers | 11.5K | 19 | - |
| 6 | Dynamic Auctioneers | 10.9K | 19 | - |
| 7 | Vans Auctioneers | 53.6K | 89 | - |
| 8 | Nuco Auctioneers | 107.3K | 43 | BWA |
| 9 | BidEasy Auctioneers | 1.9K | 29 | ZAF |
| 10 | Key Auctioneers | 41.8K | 30 | - |
Through AdTargeting, we can get rich information about these Auctioneers pages.
For example, Aucor Auctioneers, it has got 320.2K likes and published 64 ads in total, and its audience is most distributed in ZAF. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Auctioneers audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Auctioneers - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Auctioneers audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Auctioneers audience through user interests.
PPC for Auctioneers - tiktok
Here are some useful articles to help you market your Auctioneers business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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