PPC for Auctioneers - Essential Tips & Platforms to Increase Sales

PPC for Auctioneers: Essential Tips & Platforms to Increase Sales

Auctioneers keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Auctioneers business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Auctioneers
  • Target Auctioneers audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Auctioneers and how it can boost your business.

Table of Contents:

What's PPC for Auctioneers?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Auctioneers business by placing Auctioneers PPC ads in search engines, social media or on websites. But how to develop effective Auctioneers PPC ads? Here are the steps:

5 Step Process To Creating Auctioneers PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Auctioneers ad, which can maximize your advertising revenue.

2. Set a Budget for Your Auctioneers PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Auctioneers ads ROI.

3. Target Auctioneers Audience

You can target Auctioneers audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Auctioneers PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Auctioneers PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Auctioneers Competitors

Learning competitors' PPC strategies can help you understand the Auctioneers audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Auctioneers Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Auctioneers? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Auctioneers on Google, and they are your future customers. To get these potential customers, you need to bid on Auctioneers keywords in AdWords (Google's advertising system) to get your Auctioneers PPC ads to show up prominently in the search results.

Here are some high-quality Auctioneers keywords to help you start a successful Google PPC journey.

Rank Auctioneers Keywords Search volume Cost Per Click Paid Difficulty
1 auctioneers 27.1K 0.46 5
2 bryanston auctioneers 2.6K 0.35 3
3 spicers auctioneers 1.3K 1.37 1
4 vh auctions 8.7K 0.55 2
5 stamp auction network 3.6K 0.06 15
6 bidfta search 1.6K 2.10 0
7 smd live auction 2.9K 0.13 3
8 national auction 135.0K 0.08 5
9 jp auto auction 2.4K 0.27 2
10 ritchiebros 160.6K 0.82 14

See More Auctioneers Keywords

Also, you can use tools such as AdTargeting to monitor the Auctioneers keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Auctioneers website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Auctioneers keywords research - Adtargeting

PPC for Auctioneers - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Auctioneers PPC ads. On Bing, you can bid on Auctioneers keywords for a lower price.

Here are the search volume and CPC for some of the top Auctioneers keywords.

Rank Auctioneers Keywords Search volume Cost Per Click Paid Difficulty
1 wwwnixonauctioneers com 0 0.00 Low
2 nixon auctioneers wakefield 10 0.00 Low
3 lippard auctioneers 104 0.00 Low
4 house auctioneers 16 0.15 Low
5 shapiro auctioneers 10 0.00 Low
6 auctioneers appraisers 13 0.00 Low
7 baltimore auctioneers 10 0.00 Low
8 hereford market auctioneers 10 0.00 Low
9 wausau auctioneers 228 0.00 High
10 auctioneers brisbane 0 0.00 Low

See More Auctioneers Keywords

With these top Auctioneers keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Auctioneers ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Auctioneers audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Auctioneers audience report to give us an insight into the Auctioneers audience.

Rank Interests Audience Gender Age
1 Ritchie Bros. Auctioneers 2.0M F:9.6% M:90.4% 25-34:27%
2 Phillips (auctioneers) 408.5K F:27.2% M:72.8% 35-44:25%

When you create Facebook PPC ads, researching other Auctioneers Facebook pages can provide you with inspiration. Here are some popular Auctioneers pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Aucor Auctioneers 320.2K 64 ZAF
2 Bay Auctioneers 43.9K 54 -
3 Tirhani Auctioneers 33.1K 26 ZAF
4 Worldwide Auctioneers 11.7K 26 -
5 Soldasap Auctioneers 11.5K 19 -
6 Dynamic Auctioneers 10.9K 19 -
7 Vans Auctioneers 53.6K 89 -
8 Nuco Auctioneers 107.3K 43 BWA
9 BidEasy Auctioneers 1.9K 29 ZAF
10 Key Auctioneers 41.8K 30 -

Through AdTargeting, we can get rich information about these Auctioneers pages.

For example, Aucor Auctioneers, it has got 320.2K likes and published 64 ads in total, and its audience is most distributed in ZAF. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Auctioneers audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Auctioneers keywords research - Adtargeting

PPC for Auctioneers - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Auctioneers audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Auctioneers audience through user interests.

Auctioneers keywords research - Adtargeting

PPC for Auctioneers - tiktok

Here are some useful articles to help you market your Auctioneers business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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