PPC for Audiology - Essential Tips & Platforms to Increase Sales

PPC for Audiology: Essential Tips & Platforms to Increase Sales

Audiology keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Audiology business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Audiology
  • Target Audiology audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Audiology and how it can boost your business.

Table of Contents:

What's PPC for Audiology?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Audiology business by placing Audiology PPC ads in search engines, social media or on websites. But how to develop effective Audiology PPC ads? Here are the steps:

5 Step Process To Creating Audiology PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Audiology ad, which can maximize your advertising revenue.

2. Set a Budget for Your Audiology PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Audiology ads ROI.

3. Target Audiology Audience

You can target Audiology audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Audiology PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Audiology PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Audiology Competitors

Learning competitors' PPC strategies can help you understand the Audiology audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Audiology Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Audiology? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Audiology on Google, and they are your future customers. To get these potential customers, you need to bid on Audiology keywords in AdWords (Google's advertising system) to get your Audiology PPC ads to show up prominently in the search results.

Here are some high-quality Audiology keywords to help you start a successful Google PPC journey.

Rank Audiology Keywords Search volume Cost Per Click Paid Difficulty
1 audiology 166.0K 4.50 13
2 richmond audiology clinic 52 3.96 27
3 tami mehl audiology 45 1.74 11
4 adventis ent and audiology 59 0.58 4
5 gatwick audiology 104 0.00 3
6 audiology bolton hospital 64 4.10 5
7 land audiology 90 15.05 10
8 grusecki audiology 98 8.81 12
9 forensic audiology 141 4.20 13
10 lynn audiology 55 5.32 18

See More Audiology Keywords

Also, you can use tools such as AdTargeting to monitor the Audiology keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Audiology website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Audiology keywords research - Adtargeting

PPC for Audiology - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Audiology PPC ads. On Bing, you can bid on Audiology keywords for a lower price.

Here are the search volume and CPC for some of the top Audiology keywords.

Rank Audiology Keywords Search volume Cost Per Click Paid Difficulty
1 audiology terminology 12 0.00 Low
2 adelaide audiology 0 0.00 Low
3 audiology onloine 10 0.00 Low
4 doctor audiology audiologist 0 0.00 Low
5 audiology test hearing test 0 0.00 Low
6 eaudiology 12 0.00 Low
7 sale audiology clinic 0 0.00 Low
8 sound field audiology 0 0.00 Low
9 www audiologyonline org 10 0.00 Low
10 audiology design 20 0.00 Low

See More Audiology Keywords

With these top Audiology keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Audiology ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Audiology audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Audiology audience report to give us an insight into the Audiology audience.

Rank Interests Audience Gender Age
1 Audiology 5.8M F:49.8% M:50.2% 25-34:20%
2 Doctor of Audiology 33.5K F:67% M:33% 65+:38%
3 American Speech–Language–Hearing Association 156.7K F:90% M:10% 25-34:34%

When you create Facebook PPC ads, researching other Audiology Facebook pages can provide you with inspiration. Here are some popular Audiology pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Audiology Associates 551 41 -
2 Strauss Audiology 551 17 -
3 Kitsap Audiology 362 17 USA
4 Valley Audiology 138 55 -
5 Argus Audiology 1.2K 49 -
6 Horizon Audiology 390 37 USA
7 Anderson Audiology 499 21 -
8 Audiology Ignite 24 17 -
9 Advanced Audiology 1.7K 23 -
10 Bay Audiology 4.9K 19 -

Through AdTargeting, we can get rich information about these Audiology pages.

For example, Audiology Associates, it has got 551 likes and published 41 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Audiology audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Audiology keywords research - Adtargeting

PPC for Audiology - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Audiology audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Audiology audience through user interests.

Audiology keywords research - Adtargeting

PPC for Audiology - tiktok

Here are some useful articles to help you market your Audiology business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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