PPC for Audiology: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Audiology business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Audiology
- Target Audiology audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Audiology and how it can boost your business.
What's PPC for Audiology?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Audiology business by placing Audiology PPC ads in search engines, social media or on websites. But how to develop effective Audiology PPC ads? Here are the steps:
5 Step Process To Creating Audiology PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Audiology ad, which can maximize your advertising revenue.
2. Set a Budget for Your Audiology PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Audiology ads ROI.
3. Target Audiology Audience
You can target Audiology audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Audiology PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Audiology PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Audiology Competitors
Learning competitors' PPC strategies can help you understand the Audiology audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Audiology Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Audiology? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Audiology on Google, and they are your future customers. To get these potential customers, you need to bid on Audiology keywords in AdWords (Google's advertising system) to get your Audiology PPC ads to show up prominently in the search results.
Here are some high-quality Audiology keywords to help you start a successful Google PPC journey.
| Rank | Audiology Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | audiology | 166.0K | 4.50 | 13 |
| 2 | richmond audiology clinic | 52 | 3.96 | 27 |
| 3 | tami mehl audiology | 45 | 1.74 | 11 |
| 4 | adventis ent and audiology | 59 | 0.58 | 4 |
| 5 | gatwick audiology | 104 | 0.00 | 3 |
| 6 | audiology bolton hospital | 64 | 4.10 | 5 |
| 7 | land audiology | 90 | 15.05 | 10 |
| 8 | grusecki audiology | 98 | 8.81 | 12 |
| 9 | forensic audiology | 141 | 4.20 | 13 |
| 10 | lynn audiology | 55 | 5.32 | 18 |
See More Audiology Keywords
Also, you can use tools such as AdTargeting to monitor the Audiology keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Audiology website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Audiology - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Audiology PPC ads. On Bing, you can bid on Audiology keywords for a lower price.
Here are the search volume and CPC for some of the top Audiology keywords.
| Rank | Audiology Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | audiology terminology | 12 | 0.00 | Low |
| 2 | adelaide audiology | 0 | 0.00 | Low |
| 3 | audiology onloine | 10 | 0.00 | Low |
| 4 | doctor audiology audiologist | 0 | 0.00 | Low |
| 5 | audiology test hearing test | 0 | 0.00 | Low |
| 6 | eaudiology | 12 | 0.00 | Low |
| 7 | sale audiology clinic | 0 | 0.00 | Low |
| 8 | sound field audiology | 0 | 0.00 | Low |
| 9 | www audiologyonline org | 10 | 0.00 | Low |
| 10 | audiology design | 20 | 0.00 | Low |
See More Audiology Keywords
With these top Audiology keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Audiology ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Audiology audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Audiology audience report to give us an insight into the Audiology audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Audiology | 5.8M | F:49.8% M:50.2% | 25-34:20% |
| 2 | Doctor of Audiology | 33.5K | F:67% M:33% | 65+:38% |
| 3 | American Speech–Language–Hearing Association | 156.7K | F:90% M:10% | 25-34:34% |
When you create Facebook PPC ads, researching other Audiology Facebook pages can provide you with inspiration. Here are some popular Audiology pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Audiology Associates | 551 | 41 | - |
| 2 | Strauss Audiology | 551 | 17 | - |
| 3 | Kitsap Audiology | 362 | 17 | USA |
| 4 | Valley Audiology | 138 | 55 | - |
| 5 | Argus Audiology | 1.2K | 49 | - |
| 6 | Horizon Audiology | 390 | 37 | USA |
| 7 | Anderson Audiology | 499 | 21 | - |
| 8 | Audiology Ignite | 24 | 17 | - |
| 9 | Advanced Audiology | 1.7K | 23 | - |
| 10 | Bay Audiology | 4.9K | 19 | - |
Through AdTargeting, we can get rich information about these Audiology pages.
For example, Audiology Associates, it has got 551 likes and published 41 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Audiology audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Audiology - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Audiology audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Audiology audience through user interests.
PPC for Audiology - tiktok
Here are some useful articles to help you market your Audiology business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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