PPC for Auto Service - Essential Tips & Platforms to Increase Sales

PPC for Auto Service: Essential Tips & Platforms to Increase Sales

Auto Service keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Auto Service business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Auto Service
  • Target Auto Service audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Auto Service and how it can boost your business.

Table of Contents:

What's PPC for Auto Service?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Auto Service business by placing Auto Service PPC ads in search engines, social media or on websites. But how to develop effective Auto Service PPC ads? Here are the steps:

5 Step Process To Creating Auto Service PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Auto Service ad, which can maximize your advertising revenue.

2. Set a Budget for Your Auto Service PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Auto Service ads ROI.

3. Target Auto Service Audience

You can target Auto Service audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Auto Service PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Auto Service PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Auto Service Competitors

Learning competitors' PPC strategies can help you understand the Auto Service audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Auto Service Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Auto Service? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Auto Service on Google, and they are your future customers. To get these potential customers, you need to bid on Auto Service keywords in AdWords (Google's advertising system) to get your Auto Service PPC ads to show up prominently in the search results.

Here are some high-quality Auto Service keywords to help you start a successful Google PPC journey.

Rank Auto Service Keywords Search volume Cost Per Click Paid Difficulty
1 auto service 49.5K 3.16 11
2 walmart auto service center 3.3K 1.91 10
3 auto service near me 27.1K 5.91 21
4 tire choice auto service centers 16.9K 4.08 3
5 auto service center 3.6K 4.09 17
6 auto service center near me 2.4K 5.37 23
7 aaa auto service 2.4K 5.89 33
8 canadian tire auto service 5.4K 3.52 11
9 monro auto service and tire centers 14.1K 3.58 1
10 german auto service 2.9K 5.50 6

See More Auto Service Keywords

Also, you can use tools such as AdTargeting to monitor the Auto Service keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Auto Service website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Auto Service keywords research - Adtargeting

PPC for Auto Service - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Auto Service PPC ads. On Bing, you can bid on Auto Service keywords for a lower price.

Here are the search volume and CPC for some of the top Auto Service keywords.

Rank Auto Service Keywords Search volume Cost Per Click Paid Difficulty
1 auto service 3.1K 0.09 High
2 auto service shops near me 128 0.12 High
3 closest auto service 10 0.00 High
4 auto service inc 10 0.00 Low
5 need auto service 0 0.00 Low
6 auto service usa 0 0.00 Low
7 best cheap auto service center 0 0.00 Low
8 ams auto service 0 0.00 Low
9 japan auto service 36 0.00 Low
10 canadian tire auto service 11 0.02 Low

See More Auto Service Keywords

With these top Auto Service keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Auto Service ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Auto Service audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Auto Service audience report to give us an insight into the Auto Service audience.

Rank Interests Audience Gender Age
1 Automobiles 796.7M F:31.3% M:68.7% 25-34:37%
2 Social networking service 532.5M F:37.6% M:62.4% 25-34:39%
3 Automotive industry 454.8M F:26.5% M:73.5% 25-34:37%
4 Short Message Service 271.0M F:49% M:51% 25-34:35%
5 Auto racing 371.8M F:23.1% M:76.9% 25-34:38%
6 Video hosting service 250.3M F:36% M:64% 25-34:39%
7 Sedan (automobile) 93.4M F:26.5% M:73.5% 25-34:38%
8 Financial services 218.4M F:34.2% M:65.8% 25-34:37%
9 Automotive design 92.2M F:16.1% M:83.9% 25-34:38%
10 Customer service 105.6M F:52.8% M:47.2% 25-34:36%

When you create Facebook PPC ads, researching other Auto Service Facebook pages can provide you with inspiration. Here are some popular Auto Service pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Sun Auto Service 2.4K 151 -
2 GE Auto Service 1.4K 148 -
3 Patrocar Auto Service 6.3K 68 BRA
4 FIX Auto Service 11.4K 34 HUN
5 PI Auto Service 1.4K 27 -
6 Woodcrest Auto Service 496 21 -
7 Green Auto Service 3.9K 20 -
8 Weely Auto Service 4.8K 19 -
9 Stutz Auto Service 919 19 USA
10 CarSmart Auto Service 426 19 -

Through AdTargeting, we can get rich information about these Auto Service pages.

For example, Sun Auto Service, it has got 2.4K likes and published 151 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Auto Service audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Auto Service keywords research - Adtargeting

PPC for Auto Service - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Auto Service audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Auto Service audience through user interests.

Auto Service keywords research - Adtargeting

PPC for Auto Service - tiktok

Here are some useful articles to help you market your Auto Service business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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