PPC for B2B Ecommerce: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your B2B Ecommerce business, its benefit includes but not limited to:
- Immediately generate a lot of leads for B2B Ecommerce
- Target B2B Ecommerce audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for B2B Ecommerce and how it can boost your business.
What's PPC for B2B Ecommerce?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your B2B Ecommerce business by placing B2B Ecommerce PPC ads in search engines, social media or on websites. But how to develop effective B2B Ecommerce PPC ads? Here are the steps:
5 Step Process To Creating B2B Ecommerce PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing B2B Ecommerce ad, which can maximize your advertising revenue.
2. Set a Budget for Your B2B Ecommerce PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your B2B Ecommerce ads ROI.
3. Target B2B Ecommerce Audience
You can target B2B Ecommerce audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the B2B Ecommerce PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your B2B Ecommerce PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from B2B Ecommerce Competitors
Learning competitors' PPC strategies can help you understand the B2B Ecommerce audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost B2B Ecommerce Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for B2B Ecommerce? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for B2B Ecommerce on Google, and they are your future customers. To get these potential customers, you need to bid on B2B Ecommerce keywords in AdWords (Google's advertising system) to get your B2B Ecommerce PPC ads to show up prominently in the search results.
Here are some high-quality B2B Ecommerce keywords to help you start a successful Google PPC journey.
| Rank | B2B Ecommerce Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | b2b ecommerce | 13.1K | 11.69 | 31 |
| 2 | global b2b ecommerce | 30 | 8.86 | 40 |
| 3 | shopify b2b ecommerce | 140 | 13.15 | 59 |
| 4 | alibaba b2b ecommerce | 20 | 3.99 | 42 |
| 5 | pharma b2b ecommerce | 10 | 0.00 | 9 |
| 6 | forrester b2b ecommerce | 40 | 34.29 | 60 |
| 7 | tradegecko b2b ecommerce | 10 | 0.00 | 100 |
| 8 | b2b ecommerce growth 2021 | 20 | 0.00 | 24 |
| 9 | billion dollar b2b ecommerce | 20 | 19.20 | 37 |
| 10 | cross border b2b ecommerce | 20 | 0.00 | 21 |
See More B2B Ecommerce Keywords
Also, you can use tools such as AdTargeting to monitor the B2B Ecommerce keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a B2B Ecommerce website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for B2B Ecommerce - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for B2B Ecommerce PPC ads. On Bing, you can bid on B2B Ecommerce keywords for a lower price.
Here are the search volume and CPC for some of the top B2B Ecommerce keywords.
| Rank | B2B Ecommerce Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | b2b ecommerce | 3.4K | 0.07 | High |
| 2 | b2b ecommerce in india | 64 | 0.00 | Low |
| 3 | b2b ecommerce consultant | 0 | 0.00 | Low |
| 4 | free b2b ecommerce software | 0 | 0.00 | Low |
| 5 | example b2b ecommerce websites | 13 | 0.00 | Low |
| 6 | salesforce b2b ecommerce | 53 | 0.00 | Low |
| 7 | top b2b ecommerce | 92 | 0.64 | Low |
| 8 | b2b ecommerce website development | 20 | 0.00 | Medium |
| 9 | b2b ecommerce solution provider | 10 | 0.00 | Low |
| 10 | b2b ecommerce ecommerce | 0 | 0.00 | Low |
See More B2B Ecommerce Keywords
With these top B2B Ecommerce keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place B2B Ecommerce ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target B2B Ecommerce audience based on interests, age, gender, geographic location, etc.
Here is Facebook's B2B Ecommerce audience report to give us an insight into the B2B Ecommerce audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other B2B Ecommerce Facebook pages can provide you with inspiration. Here are some popular B2B Ecommerce pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|
Through AdTargeting, we can get rich information about these B2B Ecommerce pages.
And, AdTargeting can help you analyze the B2B Ecommerce audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for B2B Ecommerce - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of B2B Ecommerce audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target B2B Ecommerce audience through user interests.
PPC for B2B Ecommerce - tiktok
Here are some useful articles to help you market your B2B Ecommerce business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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