PPC for B2B Ecommerce - Essential Tips & Platforms to Increase Sales

PPC for B2B Ecommerce: Essential Tips & Platforms to Increase Sales

B2B Ecommerce keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your B2B Ecommerce business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for B2B Ecommerce
  • Target B2B Ecommerce audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for B2B Ecommerce and how it can boost your business.

Table of Contents:

What's PPC for B2B Ecommerce?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your B2B Ecommerce business by placing B2B Ecommerce PPC ads in search engines, social media or on websites. But how to develop effective B2B Ecommerce PPC ads? Here are the steps:

5 Step Process To Creating B2B Ecommerce PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing B2B Ecommerce ad, which can maximize your advertising revenue.

2. Set a Budget for Your B2B Ecommerce PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your B2B Ecommerce ads ROI.

3. Target B2B Ecommerce Audience

You can target B2B Ecommerce audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the B2B Ecommerce PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your B2B Ecommerce PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from B2B Ecommerce Competitors

Learning competitors' PPC strategies can help you understand the B2B Ecommerce audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost B2B Ecommerce Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for B2B Ecommerce? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for B2B Ecommerce on Google, and they are your future customers. To get these potential customers, you need to bid on B2B Ecommerce keywords in AdWords (Google's advertising system) to get your B2B Ecommerce PPC ads to show up prominently in the search results.

Here are some high-quality B2B Ecommerce keywords to help you start a successful Google PPC journey.

Rank B2B Ecommerce Keywords Search volume Cost Per Click Paid Difficulty
1 b2b ecommerce 13.1K 11.69 31
2 global b2b ecommerce 30 8.86 40
3 shopify b2b ecommerce 140 13.15 59
4 alibaba b2b ecommerce 20 3.99 42
5 pharma b2b ecommerce 10 0.00 9
6 forrester b2b ecommerce 40 34.29 60
7 tradegecko b2b ecommerce 10 0.00 100
8 b2b ecommerce growth 2021 20 0.00 24
9 billion dollar b2b ecommerce 20 19.20 37
10 cross border b2b ecommerce 20 0.00 21

See More B2B Ecommerce Keywords

Also, you can use tools such as AdTargeting to monitor the B2B Ecommerce keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a B2B Ecommerce website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

B2B Ecommerce keywords research - Adtargeting

PPC for B2B Ecommerce - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for B2B Ecommerce PPC ads. On Bing, you can bid on B2B Ecommerce keywords for a lower price.

Here are the search volume and CPC for some of the top B2B Ecommerce keywords.

Rank B2B Ecommerce Keywords Search volume Cost Per Click Paid Difficulty
1 b2b ecommerce 3.4K 0.07 High
2 b2b ecommerce in india 64 0.00 Low
3 b2b ecommerce consultant 0 0.00 Low
4 free b2b ecommerce software 0 0.00 Low
5 example b2b ecommerce websites 13 0.00 Low
6 salesforce b2b ecommerce 53 0.00 Low
7 top b2b ecommerce 92 0.64 Low
8 b2b ecommerce website development 20 0.00 Medium
9 b2b ecommerce solution provider 10 0.00 Low
10 b2b ecommerce ecommerce 0 0.00 Low

See More B2B Ecommerce Keywords

With these top B2B Ecommerce keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place B2B Ecommerce ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target B2B Ecommerce audience based on interests, age, gender, geographic location, etc.

Here is Facebook's B2B Ecommerce audience report to give us an insight into the B2B Ecommerce audience.

Rank Interests Audience Gender Age

When you create Facebook PPC ads, researching other B2B Ecommerce Facebook pages can provide you with inspiration. Here are some popular B2B Ecommerce pages for your reference.

Rank Page Name Likes Ads Audience Geo

Through AdTargeting, we can get rich information about these B2B Ecommerce pages.

And, AdTargeting can help you analyze the B2B Ecommerce audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

B2B Ecommerce keywords research - Adtargeting

PPC for B2B Ecommerce - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of B2B Ecommerce audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target B2B Ecommerce audience through user interests.

B2B Ecommerce keywords research - Adtargeting

PPC for B2B Ecommerce - tiktok

Here are some useful articles to help you market your B2B Ecommerce business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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