PPC for Bakeries - Essential Tips & Platforms to Increase Sales

PPC for Bakeries: Essential Tips & Platforms to Increase Sales

Bakeries keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Bakeries business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Bakeries
  • Target Bakeries audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Bakeries and how it can boost your business.

Table of Contents:

What's PPC for Bakeries?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Bakeries business by placing Bakeries PPC ads in search engines, social media or on websites. But how to develop effective Bakeries PPC ads? Here are the steps:

5 Step Process To Creating Bakeries PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Bakeries ad, which can maximize your advertising revenue.

2. Set a Budget for Your Bakeries PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Bakeries ads ROI.

3. Target Bakeries Audience

You can target Bakeries audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Bakeries PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Bakeries PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Bakeries Competitors

Learning competitors' PPC strategies can help you understand the Bakeries audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Bakeries Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Bakeries? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Bakeries on Google, and they are your future customers. To get these potential customers, you need to bid on Bakeries keywords in AdWords (Google's advertising system) to get your Bakeries PPC ads to show up prominently in the search results.

Here are some high-quality Bakeries keywords to help you start a successful Google PPC journey.

Rank Bakeries Keywords Search volume Cost Per Click Paid Difficulty
1 bakeries 1.5M 0.59 2
2 finch bakery 18.4K 0.35 0
3 kenny hills bakers bukit tunku 10.1K 0.00 0
4 rispoli bakery 1.9K 0.00 0
5 mdm ling bakery 3.9K 0.40 63
6 cake order online 80.3K 0.57 100
7 frenchette bakery 5.0K 0.73 0
8 madeleine bakery 3.9K 0.84 3
9 variar bakery 4.4K 0.07 1
10 lab bakery 3.6K 2.81 0

See More Bakeries Keywords

Also, you can use tools such as AdTargeting to monitor the Bakeries keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Bakeries website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Bakeries keywords research - Adtargeting

PPC for Bakeries - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Bakeries PPC ads. On Bing, you can bid on Bakeries keywords for a lower price.

Here are the search volume and CPC for some of the top Bakeries keywords.

Rank Bakeries Keywords Search volume Cost Per Click Paid Difficulty
1 bakeries uk 0 0.00 Low
2 gourmet bakeries that ship 39 0.00 Low
3 bakeries company 10 0.00 Low
4 california cake bakeries 0 0.00 Low
5 bakeries pgh 10 0.00 Low
6 bimbo bakeries careers 157 0.03 High
7 bakeries new 10 0.00 Low
8 cake bakeries highton 0 0.00 Low
9 bimbo bakeries usa 1.0K 0.02 Medium
10 unique bakeries 14 0.00 Low

See More Bakeries Keywords

With these top Bakeries keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Bakeries ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Bakeries audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Bakeries audience report to give us an insight into the Bakeries audience.

Rank Interests Audience Gender Age
1 Bakery 153.6M F:67% M:33% 25-34:34%

When you create Facebook PPC ads, researching other Bakeries Facebook pages can provide you with inspiration. Here are some popular Bakeries pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Suprima Bakeries 457 106 AUS
2 Wellness Bakeries 11.8K 66 -
3 Papantoniou Bakeries 22.8K 59 AUS
4 Couplands Bakeries 37.3K 33 -
5 Zorbas Bakeries 48.7K 32 CYP
6 Sunshine Bakeries 49.2K 30 SGP
7 BB Bakeries 36.8K 18 -
8 Paradise Bakeries مخابز برادايس 81.4K 20 JOR
9 Take a Cake Bakeries 45.8K 154 BGR
10 Ramlawi Bakeries 0 1 -

Through AdTargeting, we can get rich information about these Bakeries pages.

For example, Suprima Bakeries, it has got 457 likes and published 106 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Bakeries audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Bakeries keywords research - Adtargeting

PPC for Bakeries - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Bakeries audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Bakeries audience through user interests.

Bakeries keywords research - Adtargeting

PPC for Bakeries - tiktok

Here are some useful articles to help you market your Bakeries business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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