PPC for Bakeries: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Bakeries business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Bakeries
- Target Bakeries audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Bakeries and how it can boost your business.
What's PPC for Bakeries?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Bakeries business by placing Bakeries PPC ads in search engines, social media or on websites. But how to develop effective Bakeries PPC ads? Here are the steps:
5 Step Process To Creating Bakeries PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Bakeries ad, which can maximize your advertising revenue.
2. Set a Budget for Your Bakeries PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Bakeries ads ROI.
3. Target Bakeries Audience
You can target Bakeries audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Bakeries PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Bakeries PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Bakeries Competitors
Learning competitors' PPC strategies can help you understand the Bakeries audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Bakeries Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Bakeries? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Bakeries on Google, and they are your future customers. To get these potential customers, you need to bid on Bakeries keywords in AdWords (Google's advertising system) to get your Bakeries PPC ads to show up prominently in the search results.
Here are some high-quality Bakeries keywords to help you start a successful Google PPC journey.
| Rank | Bakeries Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | bakeries | 1.5M | 0.59 | 2 |
| 2 | finch bakery | 18.4K | 0.35 | 0 |
| 3 | kenny hills bakers bukit tunku | 10.1K | 0.00 | 0 |
| 4 | rispoli bakery | 1.9K | 0.00 | 0 |
| 5 | mdm ling bakery | 3.9K | 0.40 | 63 |
| 6 | cake order online | 80.3K | 0.57 | 100 |
| 7 | frenchette bakery | 5.0K | 0.73 | 0 |
| 8 | madeleine bakery | 3.9K | 0.84 | 3 |
| 9 | variar bakery | 4.4K | 0.07 | 1 |
| 10 | lab bakery | 3.6K | 2.81 | 0 |
See More Bakeries Keywords
Also, you can use tools such as AdTargeting to monitor the Bakeries keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Bakeries website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Bakeries - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Bakeries PPC ads. On Bing, you can bid on Bakeries keywords for a lower price.
Here are the search volume and CPC for some of the top Bakeries keywords.
| Rank | Bakeries Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | bakeries uk | 0 | 0.00 | Low |
| 2 | gourmet bakeries that ship | 39 | 0.00 | Low |
| 3 | bakeries company | 10 | 0.00 | Low |
| 4 | california cake bakeries | 0 | 0.00 | Low |
| 5 | bakeries pgh | 10 | 0.00 | Low |
| 6 | bimbo bakeries careers | 157 | 0.03 | High |
| 7 | bakeries new | 10 | 0.00 | Low |
| 8 | cake bakeries highton | 0 | 0.00 | Low |
| 9 | bimbo bakeries usa | 1.0K | 0.02 | Medium |
| 10 | unique bakeries | 14 | 0.00 | Low |
See More Bakeries Keywords
With these top Bakeries keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Bakeries ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Bakeries audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Bakeries audience report to give us an insight into the Bakeries audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Bakery | 153.6M | F:67% M:33% | 25-34:34% |
When you create Facebook PPC ads, researching other Bakeries Facebook pages can provide you with inspiration. Here are some popular Bakeries pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Suprima Bakeries | 457 | 106 | AUS |
| 2 | Wellness Bakeries | 11.8K | 66 | - |
| 3 | Papantoniou Bakeries | 22.8K | 59 | AUS |
| 4 | Couplands Bakeries | 37.3K | 33 | - |
| 5 | Zorbas Bakeries | 48.7K | 32 | CYP |
| 6 | Sunshine Bakeries | 49.2K | 30 | SGP |
| 7 | BB Bakeries | 36.8K | 18 | - |
| 8 | Paradise Bakeries مخابز برادايس | 81.4K | 20 | JOR |
| 9 | Take a Cake Bakeries | 45.8K | 154 | BGR |
| 10 | Ramlawi Bakeries | 0 | 1 | - |
Through AdTargeting, we can get rich information about these Bakeries pages.
For example, Suprima Bakeries, it has got 457 likes and published 106 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Bakeries audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Bakeries - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Bakeries audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Bakeries audience through user interests.
PPC for Bakeries - tiktok
Here are some useful articles to help you market your Bakeries business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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