PPC for Banks - Essential Tips & Platforms to Increase Sales

PPC for Banks: Essential Tips & Platforms to Increase Sales

Banks keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Banks business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Banks
  • Target Banks audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Banks and how it can boost your business.

Table of Contents:

What's PPC for Banks?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Banks business by placing Banks PPC ads in search engines, social media or on websites. But how to develop effective Banks PPC ads? Here are the steps:

5 Step Process To Creating Banks PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Banks ad, which can maximize your advertising revenue.

2. Set a Budget for Your Banks PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Banks ads ROI.

3. Target Banks Audience

You can target Banks audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Banks PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Banks PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Banks Competitors

Learning competitors' PPC strategies can help you understand the Banks audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Banks Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Banks? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Banks on Google, and they are your future customers. To get these potential customers, you need to bid on Banks keywords in AdWords (Google's advertising system) to get your Banks PPC ads to show up prominently in the search results.

Here are some high-quality Banks keywords to help you start a successful Google PPC journey.

Rank Banks Keywords Search volume Cost Per Click Paid Difficulty
1 banks 1.8M 3.22 19
2 banks near me 673.0K 7.73 16
3 banks open near me 60.5K 5.99 16
4 bank of scotland online banking 49.5K 1.46 0
5 kotak bank near me 49.5K 0.35 5
6 rcbc online 74.0K 0.75 0
7 hdfc personal loan 97.3K 0.44 35
8 keybank near me 110.0K 3.11 2
9 nearest bank of america 60.5K 1.88 2
10 Online banking 550.0K 13.60 27

See More Banks Keywords

Also, you can use tools such as AdTargeting to monitor the Banks keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Banks website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Banks keywords research - Adtargeting

PPC for Banks - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Banks PPC ads. On Bing, you can bid on Banks keywords for a lower price.

Here are the search volume and CPC for some of the top Banks keywords.

Rank Banks Keywords Search volume Cost Per Click Paid Difficulty
1 compass banks 30 0.00 Low
2 best banks home loan 0 0.00 Low
3 banks open near me 164 0.04 Medium
4 central banks digital currencies 10 0.00 Low
5 sunrise banks 894 0.04 High
6 are banks open 64 0.00 Low
7 banks highest interest 72 0.06 Medium
8 top ten banks 210 0.04 High
9 banks like chime simple 0 0.00 Low
10 list banks america 25 0.00 Low

See More Banks Keywords

With these top Banks keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Banks ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Banks audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Banks audience report to give us an insight into the Banks audience.

Rank Interests Audience Gender Age
1 Tyra Banks 5.6M F:70.8% M:29.2% 25-34:38%
2 Banksy 3.5M F:40.7% M:59.3% 25-34:40%
3 Outer Banks 3.2M F:70.3% M:29.7% 25-34:20%
4 Canterbury-Bankstown Bulldogs 3.1M F:54.1% M:45.9% 25-34:32%
5 Elizabeth Banks 2.1M F:56.9% M:43.1% 25-34:34%
6 Sasha Banks 2.1M F:18.1% M:81.9% 25-34:38%
7 Allied Irish Banks 708.9K F:38.1% M:61.9% 25-34:32%
8 Lloyd Banks 474.8K F:23.5% M:76.5% 25-34:51%
9 Christopher & Banks 430.6K F:96.8% M:3.2% 65+:41%
10 Visit The Outer Banks 406.3K F:74.3% M:25.7% 55-64:29%

When you create Facebook PPC ads, researching other Banks Facebook pages can provide you with inspiration. Here are some popular Banks pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Robin Banks 78.1K 120 AUS
2 Banks Power 160.0K 78 -
3 Banks Mansion 2.3K 24 -
4 MRV Banks 1.3K 24 -
5 Banks Beer 34.3K 21 BRB
6 NASH + BANKS 1.2K 17 -
7 Rick Banks 699 16 -
8 Banks Journal 5.1K 401 USA
9 Banks Chevrolet 10.4K 152 USA
10 Banks Construction 2.8K 42 -

Through AdTargeting, we can get rich information about these Banks pages.

For example, Robin Banks, it has got 78.1K likes and published 120 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Banks audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Banks keywords research - Adtargeting

PPC for Banks - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Banks audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Banks audience through user interests.

Banks keywords research - Adtargeting

PPC for Banks - tiktok

Here are some useful articles to help you market your Banks business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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