PPC for Banks: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Banks business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Banks
- Target Banks audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Banks and how it can boost your business.
What's PPC for Banks?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Banks business by placing Banks PPC ads in search engines, social media or on websites. But how to develop effective Banks PPC ads? Here are the steps:
5 Step Process To Creating Banks PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Banks ad, which can maximize your advertising revenue.
2. Set a Budget for Your Banks PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Banks ads ROI.
3. Target Banks Audience
You can target Banks audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Banks PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Banks PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Banks Competitors
Learning competitors' PPC strategies can help you understand the Banks audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Banks Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Banks? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Banks on Google, and they are your future customers. To get these potential customers, you need to bid on Banks keywords in AdWords (Google's advertising system) to get your Banks PPC ads to show up prominently in the search results.
Here are some high-quality Banks keywords to help you start a successful Google PPC journey.
| Rank | Banks Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | banks | 1.8M | 3.22 | 19 |
| 2 | banks near me | 673.0K | 7.73 | 16 |
| 3 | banks open near me | 60.5K | 5.99 | 16 |
| 4 | bank of scotland online banking | 49.5K | 1.46 | 0 |
| 5 | kotak bank near me | 49.5K | 0.35 | 5 |
| 6 | rcbc online | 74.0K | 0.75 | 0 |
| 7 | hdfc personal loan | 97.3K | 0.44 | 35 |
| 8 | keybank near me | 110.0K | 3.11 | 2 |
| 9 | nearest bank of america | 60.5K | 1.88 | 2 |
| 10 | Online banking | 550.0K | 13.60 | 27 |
See More Banks Keywords
Also, you can use tools such as AdTargeting to monitor the Banks keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Banks website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Banks - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Banks PPC ads. On Bing, you can bid on Banks keywords for a lower price.
Here are the search volume and CPC for some of the top Banks keywords.
| Rank | Banks Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | compass banks | 30 | 0.00 | Low |
| 2 | best banks home loan | 0 | 0.00 | Low |
| 3 | banks open near me | 164 | 0.04 | Medium |
| 4 | central banks digital currencies | 10 | 0.00 | Low |
| 5 | sunrise banks | 894 | 0.04 | High |
| 6 | are banks open | 64 | 0.00 | Low |
| 7 | banks highest interest | 72 | 0.06 | Medium |
| 8 | top ten banks | 210 | 0.04 | High |
| 9 | banks like chime simple | 0 | 0.00 | Low |
| 10 | list banks america | 25 | 0.00 | Low |
See More Banks Keywords
With these top Banks keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Banks ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Banks audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Banks audience report to give us an insight into the Banks audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Tyra Banks | 5.6M | F:70.8% M:29.2% | 25-34:38% |
| 2 | Banksy | 3.5M | F:40.7% M:59.3% | 25-34:40% |
| 3 | Outer Banks | 3.2M | F:70.3% M:29.7% | 25-34:20% |
| 4 | Canterbury-Bankstown Bulldogs | 3.1M | F:54.1% M:45.9% | 25-34:32% |
| 5 | Elizabeth Banks | 2.1M | F:56.9% M:43.1% | 25-34:34% |
| 6 | Sasha Banks | 2.1M | F:18.1% M:81.9% | 25-34:38% |
| 7 | Allied Irish Banks | 708.9K | F:38.1% M:61.9% | 25-34:32% |
| 8 | Lloyd Banks | 474.8K | F:23.5% M:76.5% | 25-34:51% |
| 9 | Christopher & Banks | 430.6K | F:96.8% M:3.2% | 65+:41% |
| 10 | Visit The Outer Banks | 406.3K | F:74.3% M:25.7% | 55-64:29% |
When you create Facebook PPC ads, researching other Banks Facebook pages can provide you with inspiration. Here are some popular Banks pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Robin Banks | 78.1K | 120 | AUS |
| 2 | Banks Power | 160.0K | 78 | - |
| 3 | Banks Mansion | 2.3K | 24 | - |
| 4 | MRV Banks | 1.3K | 24 | - |
| 5 | Banks Beer | 34.3K | 21 | BRB |
| 6 | NASH + BANKS | 1.2K | 17 | - |
| 7 | Rick Banks | 699 | 16 | - |
| 8 | Banks Journal | 5.1K | 401 | USA |
| 9 | Banks Chevrolet | 10.4K | 152 | USA |
| 10 | Banks Construction | 2.8K | 42 | - |
Through AdTargeting, we can get rich information about these Banks pages.
For example, Robin Banks, it has got 78.1K likes and published 120 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Banks audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Banks - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Banks audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Banks audience through user interests.
PPC for Banks - tiktok
Here are some useful articles to help you market your Banks business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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