PPC for Breweries: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Breweries business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Breweries
- Target Breweries audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Breweries and how it can boost your business.
What's PPC for Breweries?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Breweries business by placing Breweries PPC ads in search engines, social media or on websites. But how to develop effective Breweries PPC ads? Here are the steps:
5 Step Process To Creating Breweries PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Breweries ad, which can maximize your advertising revenue.
2. Set a Budget for Your Breweries PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Breweries ads ROI.
3. Target Breweries Audience
You can target Breweries audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Breweries PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Breweries PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Breweries Competitors
Learning competitors' PPC strategies can help you understand the Breweries audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Breweries Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Breweries? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Breweries on Google, and they are your future customers. To get these potential customers, you need to bid on Breweries keywords in AdWords (Google's advertising system) to get your Breweries PPC ads to show up prominently in the search results.
Here are some high-quality Breweries keywords to help you start a successful Google PPC journey.
| Rank | Breweries Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | breweries | 3.4M | 0.53 | 1 |
| 2 | local breweries | 15.2K | 1.47 | 5 |
| 3 | local breweries near me | 6.6K | 1.81 | 5 |
| 4 | dog friendly breweries near me | 4.4K | 2.36 | 1 |
| 5 | craft breweries near me | 18.3K | 3.23 | 4 |
| 6 | xxxx beer | 135.0K | 0.40 | 37 |
| 7 | anchor steam beer | 7.0K | 1.28 | 50 |
| 8 | timothy taylor landlord | 2.9K | 0.20 | 86 |
| 9 | glutenberg beer | 2.4K | 0.21 | 39 |
| 10 | hopsy beer | 2.9K | 0.90 | 92 |
See More Breweries Keywords
Also, you can use tools such as AdTargeting to monitor the Breweries keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Breweries website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Breweries - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Breweries PPC ads. On Bing, you can bid on Breweries keywords for a lower price.
Here are the search volume and CPC for some of the top Breweries keywords.
| Rank | Breweries Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | denver breweries ranked | 0 | 0.00 | Low |
| 2 | breweries cape may | 12 | 0.00 | Low |
| 3 | oldest breweries america | 0 | 0.00 | Low |
| 4 | old breweries | 20 | 0.00 | Low |
| 5 | breweries manhattan ny | 10 | 0.00 | Low |
| 6 | best beer breweries usa | 0 | 0.00 | Low |
| 7 | breweries north | 41 | 0.00 | Low |
| 8 | history chicago breweries | 0 | 0.00 | Low |
| 9 | map wisconsin breweries | 0 | 0.00 | Low |
| 10 | nyc area breweries | 10 | 0.00 | Low |
See More Breweries Keywords
With these top Breweries keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Breweries ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Breweries audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Breweries audience report to give us an insight into the Breweries audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Asia Pacific Breweries | 2.4M | F:38.4% M:61.6% | 25-34:42% |
| 2 | Asahi Breweries | 1.8M | F:35.4% M:64.6% | 25-34:41% |
| 3 | Sleeman Breweries | 241.3K | F:87% M:13% | 18-24:7 |
| 4 | Beer and breweries by region | 165.6K | F:57.1% M:42.9% | 4:65% |
| 5 | Brewery | 65.8M | F:46.2% M:53.8% | 4:65% |
| 6 | Cuauhtémoc Moctezuma Brewery | 4.6M | F:43.7% M:56.3% | 4:65% |
| 7 | Tuborg Brewery | 3.9M | F:32.3% M:67.7% | 4:65% |
| 8 | BrewDog | 2.9M | F:31.7% M:68.3% | 4:65% |
| 9 | Beck's Brewery | 2.6M | F:40.3% M:59.7% | 4:65% |
| 10 | Amstel Brewery | 2.4M | F:32.7% M:67.3% | 4:65% |
When you create Facebook PPC ads, researching other Breweries Facebook pages can provide you with inspiration. Here are some popular Breweries pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Habesha Breweries | 499.3K | 26 | - |
| 2 | Moosehead Breweries | 104.3K | 18 | CAN |
| 3 | Namibia Breweries Limited | 9.0K | 20 | - |
| 4 | Kenya Breweries LTD | 79.3K | 15 | - |
| 5 | South African Breweries | 270.5K | 17 | ZAF |
| 6 | Zambian Breweries | 58.0K | 4 | - |
| 7 | Ursus Breweries | 17.7K | 12 | ROM |
| 8 | United Breweries | 65 | 3 | - |
| 9 | Churches and Breweries | 0 | 1 | - |
| 10 | Heineken Breweries Ethiopia | 99.6K | 14 | - |
Through AdTargeting, we can get rich information about these Breweries pages.
For example, Habesha Breweries, it has got 499.3K likes and published 26 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Breweries audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Breweries - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Breweries audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Breweries audience through user interests.
PPC for Breweries - tiktok
Here are some useful articles to help you market your Breweries business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
More Industries You May Be Interested In:
Building Material Suppliers
Business
Business Management
Business Travel