PPC for Business - Essential Tips & Platforms to Increase Sales

PPC for Business: Essential Tips & Platforms to Increase Sales

Business keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Business business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Business
  • Target Business audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Business and how it can boost your business.

Table of Contents:

What's PPC for Business?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Business business by placing Business PPC ads in search engines, social media or on websites. But how to develop effective Business PPC ads? Here are the steps:

5 Step Process To Creating Business PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Business ad, which can maximize your advertising revenue.

2. Set a Budget for Your Business PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Business ads ROI.

3. Target Business Audience

You can target Business audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Business PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Business PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Business Competitors

Learning competitors' PPC strategies can help you understand the Business audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Business Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Business? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Business on Google, and they are your future customers. To get these potential customers, you need to bid on Business keywords in AdWords (Google's advertising system) to get your Business PPC ads to show up prominently in the search results.

Here are some high-quality Business keywords to help you start a successful Google PPC journey.

Rank Business Keywords Search volume Cost Per Click Paid Difficulty
1 business 3.5M 0.87 5
2 clear business 5.3K 95.21 2
3 businesses near me 66.3K 6.12 2
4 google verify my business 9.5K 9.70 12
5 google my business website 6.3K 16.82 32
6 my business account 34.8K 3.03 7
7 local businesses near me 18.9K 3.94 7
8 local business 24.8K 3.40 6
9 small businesses near me 14.9K 5.75 14
10 yellow pages business 6.5K 4.05 31

See More Business Keywords

Also, you can use tools such as AdTargeting to monitor the Business keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Business website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Business keywords research - Adtargeting

PPC for Business - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Business PPC ads. On Bing, you can bid on Business keywords for a lower price.

Here are the search volume and CPC for some of the top Business keywords.

Rank Business Keywords Search volume Cost Per Click Paid Difficulty
1 business 132.2K 0.11 High
2 new business checklist 66 0.00 Low
3 business resumer 0 0.00 Low
4 online businesstrategy 0 0.00 Low
5 learn business online 62 0.06 High
6 business strategy firms 10 0.00 Low
7 googlemybusiness 2.2K 2.39 Medium
8 business consumers 12 0.00 Low
9 small local business near me 15 0.00 Low
10 business acroynm 0 0.00 Low

See More Business Keywords

With these top Business keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Business ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Business audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Business audience report to give us an insight into the Business audience.

Rank Interests Audience Gender Age
1 Business 1.2B F:42.9% M:57.1% 25-34:36%
2 Product (business) 883.8M F:44.5% M:55.5% 25-34:36%
3 Small business 208.3M F:46.4% M:53.6% 25-34:35%
4 Distribution (business) 118.5M F:46.2% M:53.8% 25-34:38%
5 Subscription business model 88.0M F:52.2% M:47.8% 25-34:37%
6 Home business 63.3M F:56.1% M:43.9% 25-34:41%
7 Business class 50.4M F:45.5% M:54.5% 25-34:38%
8 Business-to-business 49.5M F:29.4% M:70.6% 25-34:41%
9 Business school 44.4M F:40.2% M:59.8% 25-34:38%
10 Business administration 44.1M F:46.7% M:53.3% 25-34:37%

When you create Facebook PPC ads, researching other Business Facebook pages can provide you with inspiration. Here are some popular Business pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Business2Business 14.8K 46 -
2 3Business 2.1K 232 DNK
3 Business+ 42.2K 21 THA
4 11880.business 65 40 DEU
5 EUX Business & EUD Business – Aarhus Business College 2.7K 80 -
6 FIU Business 59.4K 1167 USA
7 Nextdoor Business 4.7K 616 USA
8 DNA Business 1.6K 400 FIN
9 Greator Business 10.3K 375 ESP
10 Boost Business 22.4K 348 MYS

Through AdTargeting, we can get rich information about these Business pages.

For example, Business2Business, it has got 14.8K likes and published 46 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Business audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Business keywords research - Adtargeting

PPC for Business - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Business audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Business audience through user interests.

Business keywords research - Adtargeting

PPC for Business - tiktok

Here are some useful articles to help you market your Business business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?