PPC for Business Travel - Essential Tips & Platforms to Increase Sales

PPC for Business Travel: Essential Tips & Platforms to Increase Sales

Business Travel keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Business Travel business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Business Travel
  • Target Business Travel audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Business Travel and how it can boost your business.

Table of Contents:

What's PPC for Business Travel?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Business Travel business by placing Business Travel PPC ads in search engines, social media or on websites. But how to develop effective Business Travel PPC ads? Here are the steps:

5 Step Process To Creating Business Travel PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Business Travel ad, which can maximize your advertising revenue.

2. Set a Budget for Your Business Travel PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Business Travel ads ROI.

3. Target Business Travel Audience

You can target Business Travel audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Business Travel PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Business Travel PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Business Travel Competitors

Learning competitors' PPC strategies can help you understand the Business Travel audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Business Travel Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Business Travel? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Business Travel on Google, and they are your future customers. To get these potential customers, you need to bid on Business Travel keywords in AdWords (Google's advertising system) to get your Business Travel PPC ads to show up prominently in the search results.

Here are some high-quality Business Travel keywords to help you start a successful Google PPC journey.

Rank Business Travel Keywords Search volume Cost Per Click Paid Difficulty
1 business travel 34.0K 9.90 13
2 business travel services 260 15.77 27
3 upside business travel 320 10.10 6
4 business travel voucher 10 0.00 14
5 business travel management companies 170 17.80 25
6 business travel solutions 210 25.42 18
7 frequent business traveler 110 6.26 8
8 jtb business travel 140 14.06 24
9 best hotels for business travel 140 7.95 32
10 business travel agency 4.5K 26.35 35

See More Business Travel Keywords

Also, you can use tools such as AdTargeting to monitor the Business Travel keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Business Travel website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Business Travel keywords research - Adtargeting

PPC for Business Travel - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Business Travel PPC ads. On Bing, you can bid on Business Travel keywords for a lower price.

Here are the search volume and CPC for some of the top Business Travel keywords.

Rank Business Travel Keywords Search volume Cost Per Click Paid Difficulty
1 business travel 33.4K 0.18 High
2 free business travel 0 0.00 Low
3 business travel information 25 0.00 Low
4 airline business travel 625 0.07 Low
5 business travel weekly 10 0.00 Low
6 business travel accounts 11 0.00 Low
7 business travel destinations 89 0.00 Low
8 business travel connections 10 0.00 Low
9 business travel expenses 105 0.00 Medium
10 business travel planner 76 0.47 High

See More Business Travel Keywords

With these top Business Travel keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Business Travel ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Business Travel audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Business Travel audience report to give us an insight into the Business Travel audience.

Rank Interests Audience Gender Age
1 Business travel 12.1M F:38.9% M:61.1% 25-34:39%
2 Business Traveller 7.0M F:41.5% M:58.5% 25-34:50%

When you create Facebook PPC ads, researching other Business Travel Facebook pages can provide you with inspiration. Here are some popular Business Travel pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Zoltan Dallos / Business & Travel 3.3K 15 -
2 Business & travel 18 1 -
3 Business travel 17 1 -
4 Upside Business Travel 23.3K 1 -
5 Business Travel Life 6.6K 1 -
6 Business Travel Show 1.4K 1 -
7 Sunan Business Travel 21.7K 4 -
8 I-Business & Travel 1.1K 2 -
9 Dinadis Business Travel 4.1K 1 -
10 Layoog Business Travel 228 1 -

Through AdTargeting, we can get rich information about these Business Travel pages.

For example, Zoltan Dallos / Business & Travel, it has got 3.3K likes and published 15 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Business Travel audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Business Travel keywords research - Adtargeting

PPC for Business Travel - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Business Travel audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Business Travel audience through user interests.

Business Travel keywords research - Adtargeting

PPC for Business Travel - tiktok

Here are some useful articles to help you market your Business Travel business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

Cabinet Manufacturers
Campgrounds RV Parks
Car Dealers