PPC for Business Travel: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Business Travel business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Business Travel
- Target Business Travel audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Business Travel and how it can boost your business.
What's PPC for Business Travel?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Business Travel business by placing Business Travel PPC ads in search engines, social media or on websites. But how to develop effective Business Travel PPC ads? Here are the steps:
5 Step Process To Creating Business Travel PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Business Travel ad, which can maximize your advertising revenue.
2. Set a Budget for Your Business Travel PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Business Travel ads ROI.
3. Target Business Travel Audience
You can target Business Travel audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Business Travel PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Business Travel PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Business Travel Competitors
Learning competitors' PPC strategies can help you understand the Business Travel audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Business Travel Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Business Travel? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Business Travel on Google, and they are your future customers. To get these potential customers, you need to bid on Business Travel keywords in AdWords (Google's advertising system) to get your Business Travel PPC ads to show up prominently in the search results.
Here are some high-quality Business Travel keywords to help you start a successful Google PPC journey.
| Rank | Business Travel Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | business travel | 34.0K | 9.90 | 13 |
| 2 | business travel services | 260 | 15.77 | 27 |
| 3 | upside business travel | 320 | 10.10 | 6 |
| 4 | business travel voucher | 10 | 0.00 | 14 |
| 5 | business travel management companies | 170 | 17.80 | 25 |
| 6 | business travel solutions | 210 | 25.42 | 18 |
| 7 | frequent business traveler | 110 | 6.26 | 8 |
| 8 | jtb business travel | 140 | 14.06 | 24 |
| 9 | best hotels for business travel | 140 | 7.95 | 32 |
| 10 | business travel agency | 4.5K | 26.35 | 35 |
See More Business Travel Keywords
Also, you can use tools such as AdTargeting to monitor the Business Travel keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Business Travel website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Business Travel - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Business Travel PPC ads. On Bing, you can bid on Business Travel keywords for a lower price.
Here are the search volume and CPC for some of the top Business Travel keywords.
| Rank | Business Travel Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | business travel | 33.4K | 0.18 | High |
| 2 | free business travel | 0 | 0.00 | Low |
| 3 | business travel information | 25 | 0.00 | Low |
| 4 | airline business travel | 625 | 0.07 | Low |
| 5 | business travel weekly | 10 | 0.00 | Low |
| 6 | business travel accounts | 11 | 0.00 | Low |
| 7 | business travel destinations | 89 | 0.00 | Low |
| 8 | business travel connections | 10 | 0.00 | Low |
| 9 | business travel expenses | 105 | 0.00 | Medium |
| 10 | business travel planner | 76 | 0.47 | High |
See More Business Travel Keywords
With these top Business Travel keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Business Travel ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Business Travel audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Business Travel audience report to give us an insight into the Business Travel audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Business travel | 12.1M | F:38.9% M:61.1% | 25-34:39% |
| 2 | Business Traveller | 7.0M | F:41.5% M:58.5% | 25-34:50% |
When you create Facebook PPC ads, researching other Business Travel Facebook pages can provide you with inspiration. Here are some popular Business Travel pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Zoltan Dallos / Business & Travel | 3.3K | 15 | - |
| 2 | Business & travel | 18 | 1 | - |
| 3 | Business travel | 17 | 1 | - |
| 4 | Upside Business Travel | 23.3K | 1 | - |
| 5 | Business Travel Life | 6.6K | 1 | - |
| 6 | Business Travel Show | 1.4K | 1 | - |
| 7 | Sunan Business Travel | 21.7K | 4 | - |
| 8 | I-Business & Travel | 1.1K | 2 | - |
| 9 | Dinadis Business Travel | 4.1K | 1 | - |
| 10 | Layoog Business Travel | 228 | 1 | - |
Through AdTargeting, we can get rich information about these Business Travel pages.
For example, Zoltan Dallos / Business & Travel, it has got 3.3K likes and published 15 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Business Travel audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Business Travel - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Business Travel audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Business Travel audience through user interests.
PPC for Business Travel - tiktok
Here are some useful articles to help you market your Business Travel business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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