What Is FYP in TikTok & How to Get on the FYP in 2022?
What is FYP in TikTok?
The hashtag #FYP is often used in TikTok videos, you might be confused: What does FYP mean on TikTok?
FYP is an acronym for "For You Page". It is the first page you see when entering TikTok. If you want to gain followers, drive sales and promote your brand through TikTok, getting on the FYP is the most useful way.
But, TikTok's algorithm is so complex, how to hack the algorithm and get on the FYP?
The following article will reveal the secret of TikTok FYP algorithm and provide 6 effective tips on how to get on the FYP.
Table of Contents:
- What is FYP in TikTok?
- Tiktok FYP Algorithm: 3 Factors that Influence TikTok FYP
- How to Get on the FYP on TikTok: 6 Simple Tips
- FAQs About TikTok FYP
Tiktok FYP Algorithm: 3 Factors that Influence TikTok FYP
TikTok’s clever algorithm allows TikTok to win over 1 billion users and allows many TikTokers to get a lot of followers and money. Once you have insight into TikTok's algorithm, you can easily win many followers.
Unlike traditional search ranking algorithms, TikTok uses a special recommendation algorithm to ranking videos based on users' behaviors and preferences.
As a result, once users open the TikTok APP, they can get the most desired high quality content on For You Page. This recommendation system is also used in Instagram's algorithm so that users immediately get the content they want.
Generally the TikTok algorithm will determine whether to place a video on a FYP by these factors:
1. User Interaction with TikTok Videos
TikTok's product designers believe that a user's behavior reflects whether he likes a video or not. Therefore, TikTok's algorithm monitors various user interactions with videos to determine which types of videos the user likes the most. These interactions include
- User views
- User likes
- User comments
- User shares
- User added to favorites
With the above interactions, TikTok can know if a video is liked and who likes it. Therefore, if you want your video to appear on the FYP of your target audience, be sure to optimize these interactions.
In addition, TikTok will determine if a user dislikes a video through a number of interactions, for example.
- Users hide the video creator
- Users mark videos as "not interesting"
This is usually because the content is not being promoted to the right audience, or is of low quality. If a video gets too many such interactions, TikTok will reduce the number of recommendations for that video. To avoid this, you need to know your audience and create high quality TikTok videos.
2. TikTok Video Information
The TikTok algorithm recognizes text and sound information in the video to determine if it matches the user's interests. TikTok usually looks at the follow information:
Video titles. TikTok analyzes whether the video title has keywords that can correspond to the video theme.
HashTags. Hashtags can usually indicate what the video is mostly about, e.g. #learning, #beauty.
Sounds and songs. We all know that music is an important part of TikTok videos. Videos with popular audio tend to be more likely to be recommended.
Effects. TikTok often introduces new effect features, such as beautifying filters, interactive games, etc. TikTok will recommend videos that use the new features to make more users aware of these features.
3. Device and TikTok Account Settings
TikTok will check your device account information to determine if your videos appropriate for the users:
- Language preference
- Country setting
- Device type
While these factors are not necessary influences on video recommendations, TikTok uses these factors to optimize performance.
Well, now you have understood the whole mystery of TikTok recommendation algorithm. All the TikTok videos that have thousands of likes are based on this algorithm to get people's attention.
Based on the algorithm, we have summarized 6 tips on how to get on the FYP. Want to go viral on TikTok? Please check the following tips carefully.
How to Get on the FYP on TikTok: 6 Simple Tips
1. Analyze Your TikTok Audience
Before you make a video and think about how to get on the FYP, you need to know what your customer like and reflect it in the video. Only if you do this will TikTok's advanced algorithm present your video to the user's FYP.
But how can you know what people want to see? Before making a video, you need to understand your audiences, analyze their age, gender, region and interests to know what kind of videos you should create.
Take a look at this video, which is actually an ads that introduces a necklace suitable as a Mother's Day gift, with pleasant music.
(💡Nice to know: Mothers Day Creative Ads)
It had an amazing effect on TikTok - 8723 likes! And it has been a great sales boost, with many viewers commenting, "I need it now".
How did it do that?
It's actually user insights at work. If you understand who the primary Mother's Day audience is on TikTok, you'll know why they like the video.
According to AdTargeting's analysis of user behavior, 34% of the Mother's Day audience is between the ages of 18-24, and most of them are women. These are young women who would prefer such relaxing and aesthetic videos. At the same time, young women are full of curiosity, so the copy of "You may not guess what's in there" in the video is easy to attract users to watch.
2. Create High Quality Video
High quality video, it seems to be a vague concept. Let's introduce some key metrics, and you'll know exactly what kind of videos the TikTok algorithm loves.
- HD video. Clarity is very important, it determines the user experience. If your video is blurry, trust me, TikTok will never put it on FYP.
-15-20 seconds video length. People tend to have a short attention span, don't they? If you want a high video completion rate, make the video between 15-20 seconds. TikTok will judge whether a video is engaging or not by its completion rate.
- Use video captions. The TikTok algorithm takes captions into account. With subtitles, it's easier for TikTok's algorithm to determine the topic of your video and recommend it to the people who need it.
3. Use Popular Sound in Your Video
Nearly 90% of TikTok users believe that sound is key to the TikTok experience, and the TikTok algorithm uses trending sound as one of the factors to determine the popularity of videos.
Here are the 5 most popular voices of 2022, which can get your video on the FYP and go viral!
- Public - Make You Mine
It is a piece of gentle music for romantic scenes. Since it was published in 2019, it has been used in nearly 2 million videos and has touched tens of millions of Jitterbug users.
- Simple Plan - I’m Just a Kid
If your target audience is teenagers, be sure to put this song in your TikTok Music library. When we are teenagers, we often feel lonely and sad, and this song gives full vent to such feelings. When a video uses the song, it often wins the resonance of teenagers.
- Kevin MacLeod - Monkeys Spinning Monkeys
This is light-hearted audio that makes you wonder what fun will happen next. Currently 8.07 million videos on TikTok has used this sound.
- Dante9k Remix - Spongebob Tomfoolery
Everyone loves SpongeBob, isn't it? This relaxing soundtrack from SpongeBob SquarePants will make your video more interesting.
- Don Toliver - No Idea
TikTok users like to see unexpected content, and the song "No Idea" is perfect for this kind of content. Watch this example below, will the player fall down? Or will he get up and win the game? This curiosity catches people's attention and drives them to watch. With the music of No Idea, the video becomes more attractive.
4. Hook Your Audience in 5 Seconds
Many TikToker will encounter a problem: Why is my video not getting interaction?
This is because people's attention spans are so short, only a small percentage of videos grab their attention.
If you want more views and higher completion rates, you have to catch them within 5 seconds. The most effective way to do this is -
create a value proposition.
You need to think about what your audience want in ahead of time, and promise in the first 5 seconds of the video: you will give them what they want. The following are generic value propositions.
Help the audience solve a painful problem
For example, this video identifies the viewer's problem with a photo of the room: How should you arrange it if you have 2 kids and only one room? It strongly appealed to a large number of people with similar worries and received 51.8k likes.
Offer unusual things to your audience
25% of the users on TikTok are teenagers, and they like unusual things.
The following video uses "unusual" to attract a large audience. Cats are always able to get into small places, but can a huge cat get into a small hole? The video makes the audience curious to see the result. This video received 6.6M likes and 28.4k comments, an amazing success! Try to think outside the box and make your videos more interesting.
Other than that, telling a story or promising a surprise are both great ways to grab people's attention.
5. Release TikTok Videos at the Best Time
What time do you usually open TikTok, morning or lunch time? There are different numbers of active users on TikTok at different times, and if you can post videos at the time when users are most active, you are definitely more likely to get on TikTok FYP.
Based on data from the Center for Influence Research, we've summarized a user activity schedule for your reference.
The above times are based on average TikTok user data. If you want to know exactly when your audiences are active, you can check your TikTok Pro account to see when your audiences are usually on TikTok and post videos at the times they are most active.
By the way, when you get 100 followers, you can use TikTok Pro user for free.
One more important thing is don't forget to update videos regularly.
When you update your videos regularly and consistently, you will be more likely to get into TikTok recommendations.
This doesn't mean you need to update every day, you can update once every 2-3 days or once a week. By doing so the TikTok algorithm will consider you as a consistent content creator and like to recommend your content.
6. Have A TikTok Group Pod
If you get good interaction in the first few hours of your video posting, congratulations! Your video is likely to make it to FYP.
But for some TikTok newbies, getting good interactions can be difficult. To solve this problem, you can join some TikTok interaction groups and invite your friends to make meaningful likes and comments to help your videos get more recommendations.
TikTok is becoming more and more popular, and it is important for TikTok influencers, brand marketers and agencies to learn above tips on how to get on the FYP. Of course, getting on FYP is just the first step to success on TikTok. If you want to promote your brand, drive sales, place ads or become a top TikTok influencer, we'll be bringing you more articles on TikTok rules, operational tips and free tools, so stay tuned!
FAQs About TikTok FYP
Can You See If Your Video on TikTok Made It to the FYP?
Here are two ways you can know the video is on FYP:
- If you have a TikTok Pro account, you can view your trending videos and the videos posted in the last 7 days. Click on any video and you can see what percentage of the viewers came across your videos on their FYP.
- If your video is on someone's For You Page and is liked by viewers, they may comment "FYP" to you.
Do #FYP Hashtags Actually Work on TikTok?
People often think that the hashtags such as #fyp, #foryourpage #fypm #fyppage #foryoupage #fypage #yourpage are helpful.
In reality, they may be of little use. We suggest you use more hashtags of interest to your target audience, which will effectively increase the exposure of your videos.
AdTargeting's upcoming intelligent Hashtag analysis feature can help you find the most promising hashtags to improve your video effect.
What Are the Most Common Slang Used on TikTok?
As a TikToker, it helps to know the slang of TikTok. By using these slang, you can better interact with your users and increase the spread of your videos. Here are some of the most common TikTok slang:
POV (Point of View) is a type of video on TikTok that focuses on showing a user's point of view on a situation.
A CEO is someone who is very good at something. For example, "he is the CEO of writing" means he is better at writing than most people. If you are a TikTok influencer, make it your goal to become the CEO of a certain field.
smh is shaking my head. When people comment smh, it means they are against and disappointed in something.
When someone says "sheesh," it means they are deeply affected or shocked by something.
The name comes from songwriter Conan Gray's best-selling book, Heather. And people usually say, "You're such a Heather." This means people think you are perfect and enviable.
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