PPC for Biotechnology: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Biotechnology business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Biotechnology
- Target Biotechnology audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Biotechnology and how it can boost your business.
What's PPC for Biotechnology?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Biotechnology business by placing Biotechnology PPC ads in search engines, social media or on websites. But how to develop effective Biotechnology PPC ads? Here are the steps:
5 Step Process To Creating Biotechnology PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Biotechnology ad, which can maximize your advertising revenue.
2. Set a Budget for Your Biotechnology PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Biotechnology ads ROI.
3. Target Biotechnology Audience
You can target Biotechnology audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Biotechnology PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Biotechnology PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Biotechnology Competitors
Learning competitors' PPC strategies can help you understand the Biotechnology audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Biotechnology Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Biotechnology? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Biotechnology on Google, and they are your future customers. To get these potential customers, you need to bid on Biotechnology keywords in AdWords (Google's advertising system) to get your Biotechnology PPC ads to show up prominently in the search results.
Here are some high-quality Biotechnology keywords to help you start a successful Google PPC journey.
| Rank | Biotechnology Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | biotechnology | 201.0K | 0.44 | 4 |
| 2 | biotechnology research journal | 1.9K | 0.48 | 3 |
| 3 | biotechnology major | 720 | 6.98 | 11 |
| 4 | latest innovations in biotechnology | 20 | 0.23 | 12 |
| 5 | microbial biotechnology jobs | 20 | 1.65 | 6 |
| 6 | biotechnology and its applications in medicine | 10 | 0.00 | 0 |
| 7 | why biotechnology | 90 | 0.00 | 1 |
| 8 | news related to biotechnology | 10 | 0.39 | 2 |
| 9 | latest biotechnology jobs | 30 | 0.45 | 12 |
| 10 | biotechnology and bioengineering | 2.9K | 1.94 | 2 |
See More Biotechnology Keywords
Also, you can use tools such as AdTargeting to monitor the Biotechnology keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Biotechnology website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Biotechnology - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Biotechnology PPC ads. On Bing, you can bid on Biotechnology keywords for a lower price.
Here are the search volume and CPC for some of the top Biotechnology keywords.
| Rank | Biotechnology Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | journal plant biotechnology | 0 | 0.00 | Low |
| 2 | biotechnology journal | 26 | 0.03 | High |
| 3 | southern biotechnology | 18 | 0.00 | Low |
| 4 | nanobiotechnology review | 0 | 0.00 | Low |
| 5 | biotechnology translations | 0 | 0.00 | Low |
| 6 | biotechnology microbiology jobs | 0 | 0.00 | Low |
| 7 | biotechnology centre | 0 | 0.00 | Low |
| 8 | career of biotechnology | 10 | 0.00 | Low |
| 9 | assay biotechnology company | 0 | 0.00 | Low |
| 10 | biotechnology books pakistan | 0 | 0.00 | Low |
See More Biotechnology Keywords
With these top Biotechnology keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Biotechnology ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Biotechnology audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Biotechnology audience report to give us an insight into the Biotechnology audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Biotechnology | 39.3M | F:50.2% M:49.8% | 25-34:30% |
| 2 | Department of Biotechnology | 126.6K | F:76% M:24% | 65+:24 |
| 3 | Nature Biotechnology | 24.7K | F:42% M:58% | 4:65% |
| 4 | Amity University | 3.0M | F:21.2% M:78.8% | 4:65% |
When you create Facebook PPC ads, researching other Biotechnology Facebook pages can provide you with inspiration. Here are some popular Biotechnology pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Beike Biotechnology | 16.0K | 72 | - |
| 2 | Beike Biotechnology Português | 426 | 15 | - |
| 3 | Beike Biotechnology Español | 498 | 17 | - |
| 4 | Genetic Engineering & Biotechnology News | 542.8K | 539 | AUS |
| 5 | Santa Cruz Biotechnology (SCBT) | 330.5K | 225 | - |
| 6 | Master of Biotechnology at Northwestern University | 1.9K | 93 | - |
| 7 | GIB-Green Innovative Biotechnology Co., Ltd | 14.5K | 27 | - |
| 8 | Zhengzhou Magique Huaer Biotechnology Co.,Ltd | 380 | 32 | - |
| 9 | Mul Biotechnology | 31 | 4 | - |
| 10 | 後憲生技mp Biotechnology | 438 | 1 | - |
Through AdTargeting, we can get rich information about these Biotechnology pages.
For example, Beike Biotechnology, it has got 16.0K likes and published 72 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Biotechnology audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Biotechnology - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Biotechnology audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Biotechnology audience through user interests.
PPC for Biotechnology - tiktok
Here are some useful articles to help you market your Biotechnology business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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