PPC for Biotechnology - Essential Tips & Platforms to Increase Sales

PPC for Biotechnology: Essential Tips & Platforms to Increase Sales

Biotechnology keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Biotechnology business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Biotechnology
  • Target Biotechnology audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Biotechnology and how it can boost your business.

Table of Contents:

What's PPC for Biotechnology?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Biotechnology business by placing Biotechnology PPC ads in search engines, social media or on websites. But how to develop effective Biotechnology PPC ads? Here are the steps:

5 Step Process To Creating Biotechnology PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Biotechnology ad, which can maximize your advertising revenue.

2. Set a Budget for Your Biotechnology PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Biotechnology ads ROI.

3. Target Biotechnology Audience

You can target Biotechnology audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Biotechnology PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Biotechnology PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Biotechnology Competitors

Learning competitors' PPC strategies can help you understand the Biotechnology audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Biotechnology Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Biotechnology? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Biotechnology on Google, and they are your future customers. To get these potential customers, you need to bid on Biotechnology keywords in AdWords (Google's advertising system) to get your Biotechnology PPC ads to show up prominently in the search results.

Here are some high-quality Biotechnology keywords to help you start a successful Google PPC journey.

Rank Biotechnology Keywords Search volume Cost Per Click Paid Difficulty
1 biotechnology 201.0K 0.44 4
2 biotechnology research journal 1.9K 0.48 3
3 biotechnology major 720 6.98 11
4 latest innovations in biotechnology 20 0.23 12
5 microbial biotechnology jobs 20 1.65 6
6 biotechnology and its applications in medicine 10 0.00 0
7 why biotechnology 90 0.00 1
8 news related to biotechnology 10 0.39 2
9 latest biotechnology jobs 30 0.45 12
10 biotechnology and bioengineering 2.9K 1.94 2

See More Biotechnology Keywords

Also, you can use tools such as AdTargeting to monitor the Biotechnology keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Biotechnology website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Biotechnology keywords research - Adtargeting

PPC for Biotechnology - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Biotechnology PPC ads. On Bing, you can bid on Biotechnology keywords for a lower price.

Here are the search volume and CPC for some of the top Biotechnology keywords.

Rank Biotechnology Keywords Search volume Cost Per Click Paid Difficulty
1 journal plant biotechnology 0 0.00 Low
2 biotechnology journal 26 0.03 High
3 southern biotechnology 18 0.00 Low
4 nanobiotechnology review 0 0.00 Low
5 biotechnology translations 0 0.00 Low
6 biotechnology microbiology jobs 0 0.00 Low
7 biotechnology centre 0 0.00 Low
8 career of biotechnology 10 0.00 Low
9 assay biotechnology company 0 0.00 Low
10 biotechnology books pakistan 0 0.00 Low

See More Biotechnology Keywords

With these top Biotechnology keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Biotechnology ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Biotechnology audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Biotechnology audience report to give us an insight into the Biotechnology audience.

Rank Interests Audience Gender Age
1 Biotechnology 39.3M F:50.2% M:49.8% 25-34:30%
2 Department of Biotechnology 126.6K F:76% M:24% 65+:24
3 Nature Biotechnology 24.7K F:42% M:58% 4:65%
4 Amity University 3.0M F:21.2% M:78.8% 4:65%

When you create Facebook PPC ads, researching other Biotechnology Facebook pages can provide you with inspiration. Here are some popular Biotechnology pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Beike Biotechnology 16.0K 72 -
2 Beike Biotechnology Português 426 15 -
3 Beike Biotechnology Español 498 17 -
4 Genetic Engineering & Biotechnology News 542.8K 539 AUS
5 Santa Cruz Biotechnology (SCBT) 330.5K 225 -
6 Master of Biotechnology at Northwestern University 1.9K 93 -
7 GIB-Green Innovative Biotechnology Co., Ltd 14.5K 27 -
8 Zhengzhou Magique Huaer Biotechnology Co.,Ltd 380 32 -
9 Mul Biotechnology 31 4 -
10 後憲生技mp Biotechnology 438 1 -

Through AdTargeting, we can get rich information about these Biotechnology pages.

For example, Beike Biotechnology, it has got 16.0K likes and published 72 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Biotechnology audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Biotechnology keywords research - Adtargeting

PPC for Biotechnology - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Biotechnology audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Biotechnology audience through user interests.

Biotechnology keywords research - Adtargeting

PPC for Biotechnology - tiktok

Here are some useful articles to help you market your Biotechnology business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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