PPC for Automotive - Essential Tips & Platforms to Increase Sales

PPC for Automotive: Essential Tips & Platforms to Increase Sales

Automotive keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Automotive business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Automotive
  • Target Automotive audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Automotive and how it can boost your business.

Table of Contents:

What's PPC for Automotive?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Automotive business by placing Automotive PPC ads in search engines, social media or on websites. But how to develop effective Automotive PPC ads? Here are the steps:

5 Step Process To Creating Automotive PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Automotive ad, which can maximize your advertising revenue.

2. Set a Budget for Your Automotive PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Automotive ads ROI.

3. Target Automotive Audience

You can target Automotive audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Automotive PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Automotive PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Automotive Competitors

Learning competitors' PPC strategies can help you understand the Automotive audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Automotive Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Automotive? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Automotive on Google, and they are your future customers. To get these potential customers, you need to bid on Automotive keywords in AdWords (Google's advertising system) to get your Automotive PPC ads to show up prominently in the search results.

Here are some high-quality Automotive keywords to help you start a successful Google PPC journey.

Rank Automotive Keywords Search volume Cost Per Click Paid Difficulty
1 automotive 642.3K 1.90 4
2 automotive components 11.4K 1.78 3
3 oem automotive 6.1K 1.66 4
4 european automotive 2.3K 3.46 5
5 wards automotive 1.9K 2.36 2
6 automotive engine 122.5K 0.56 9
7 automotive designer 9.5K 1.10 12
8 us automotive 7.4K 2.56 7
9 international automotive components 3.9K 1.90 0
10 seg automotive 9.2K 0.38 0

See More Automotive Keywords

Also, you can use tools such as AdTargeting to monitor the Automotive keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Automotive website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Automotive keywords research - Adtargeting

PPC for Automotive - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Automotive PPC ads. On Bing, you can bid on Automotive keywords for a lower price.

Here are the search volume and CPC for some of the top Automotive keywords.

Rank Automotive Keywords Search volume Cost Per Click Paid Difficulty
1 used automotive parts 114 0.03 High
2 superior automotive 433 0.00 Low
3 preowned automotive parts 0 0.00 Low
4 automotive companys 0 0.00 Low
5 of custom automotive 0 0.00 Low
6 echopark automotive 1.4K 0.24 Low
7 cars car automotive 0 0.00 Low
8 automotivedictionary 0 0.00 Low
9 laautomotive 10 0.00 Low
10 automotive definitions glossary 0 0.00 Low

See More Automotive Keywords

With these top Automotive keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Automotive ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Automotive audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Automotive audience report to give us an insight into the Automotive audience.

Rank Interests Audience Gender Age
1 Automotive industry 454.8M F:26.5% M:73.5% 25-34:37%
2 Automotive design 92.2M F:16.1% M:83.9% 25-34:38%
3 Automotive lighting 23.4M F:17.6% M:82.4% 25-34:36%
4 Aftermarket (automotive) 10.8M F:9.5% M:90.5% 25-34:33%
5 Automotive engineering 3.4M F:8.2% M:91.8% 18-24:46%
6 Automotive News 2.5M F:10% M:90% 25-34:37%
7 McLaren Automotive 1.7M F:8.3% M:91.7% 25-34:38%
8 Automotive industry in India 1.4M F:3.2% M:96.8% 25-34:53%
9 Automotive industry in Germany 1.1M F:7% M:93% 25-34:34%
10 Midas (automotive service) 905.0K F:33.4% M:66.6% 25-34:36%

When you create Facebook PPC ads, researching other Automotive Facebook pages can provide you with inspiration. Here are some popular Automotive pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 521 Automotive 291 18 -
2 313 Automotive 1.5K 16 -
3 Automotive 95 166 -
4 402 Automotive 9.2K 17 -
5 Broadway Automotive 14.1K 172 -
6 DB Automotive 11.7K 171 -
7 Royal Automotive 37.8K 160 USA
8 Mishimoto Automotive 487.3K 148 USA
9 ONYX Automotive 297 140 -
10 Holiday Automotive 8.4K 139 -

Through AdTargeting, we can get rich information about these Automotive pages.

For example, 521 Automotive, it has got 291 likes and published 18 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Automotive audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Automotive keywords research - Adtargeting

PPC for Automotive - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Automotive audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Automotive audience through user interests.

Automotive keywords research - Adtargeting

PPC for Automotive - tiktok

Here are some useful articles to help you market your Automotive business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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