PPC for B2B - Essential Tips & Platforms to Increase Sales

PPC for B2B: Essential Tips & Platforms to Increase Sales

B2B keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your B2B business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for B2B
  • Target B2B audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for B2B and how it can boost your business.

Table of Contents:

What's PPC for B2B?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your B2B business by placing B2B PPC ads in search engines, social media or on websites. But how to develop effective B2B PPC ads? Here are the steps:

5 Step Process To Creating B2B PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing B2B ad, which can maximize your advertising revenue.

2. Set a Budget for Your B2B PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your B2B ads ROI.

3. Target B2B Audience

You can target B2B audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the B2B PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your B2B PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from B2B Competitors

Learning competitors' PPC strategies can help you understand the B2B audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost B2B Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for B2B? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for B2B on Google, and they are your future customers. To get these potential customers, you need to bid on B2B keywords in AdWords (Google's advertising system) to get your B2B PPC ads to show up prominently in the search results.

Here are some high-quality B2B keywords to help you start a successful Google PPC journey.

Rank B2B Keywords Search volume Cost Per Click Paid Difficulty
1 b2b 450.0K 1.62 15
2 b2b lead generation agency 961 13.65 27
3 b2b to b2c 210 0.00 6
4 intercorp retail b2b 210 0.00 0
5 elko b2b 590 0.25 8
6 b2b2c examples 720 1.45 4
7 microsoft b2b 260 2.55 13
8 b2b marketing 64.5K 5.73 31
9 ibm b2b 210 1.42 9
10 b2b marketing strategies 8.3K 6.92 34

See More B2B Keywords

Also, you can use tools such as AdTargeting to monitor the B2B keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a B2B website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

B2B keywords research - Adtargeting

PPC for B2B - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for B2B PPC ads. On Bing, you can bid on B2B keywords for a lower price.

Here are the search volume and CPC for some of the top B2B keywords.

Rank B2B Keywords Search volume Cost Per Click Paid Difficulty
1 b2bmanagement 0 0.00 Low
2 b2b cn 0 0.00 Low
3 crownring b2b 62 0.00 Low
4 b2b amazon com books 0 0.00 Low
5 amazon gp b2b reports 0 0.00 Low
6 b2b sales process steps 10 0.00 Low
7 b2b commerce examples 0 0.00 Low
8 b2b international 21 0.00 Low
9 business b2b e commerce 0 0.00 Low
10 b2b marketing automation solutions 10 0.00 Low

See More B2B Keywords

With these top B2B keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place B2B ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target B2B audience based on interests, age, gender, geographic location, etc.

Here is Facebook's B2B audience report to give us an insight into the B2B audience.

Rank Interests Audience Gender Age
1 b2b 1.6M F:36.7% M:63.3% 25-34:37%
2 Campeonato Brasileiro Série B 9.9M F:34.1% M:65.9% 25-34:38%
3 Business marketing 9.2M F:57.2% M:42.8% 25-34:40%
4 Ghost (Swedish band) 4.7M F:31.5% M:68.5% 25-34:37%
5 Serie B 2.5M F:27.7% M:72.3% 25-34:30%
6 Abdul Hamid II 2.2M F:19.8% M:80.2% 25-34:34%
7 B2K 1.1M F:17.6% M:82.4% 25-34:41%
8 Kon-Tiki 233.2K F:57.6% M:42.4% 35-44:26%
9 McLaren M2B 188.8K F:57.7% M:42.3% 25-34:44%
10 Sony Cyber-shot DSC-RX100 153.7K F:12.4% M:87.6% 25-34:31%

When you create Facebook PPC ads, researching other B2B Facebook pages can provide you with inspiration. Here are some popular B2B pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 B2B 185.1K 544 EGY
2 B.B. 263 93 -
3 B&B 34 48 MAR
4 B. B. Hamel 8.7K 1080 USA
5 B&B SHOP 187.2K 326 ROM
6 Skyeng B2B 631 249 -
7 Skillbox b2b 2 173 -
8 B2B Partner 3.4K 74 CZE
9 B&B Italia 108.6K 65 -
10 B2B Markt 6.1K 56 -

Through AdTargeting, we can get rich information about these B2B pages.

For example, B2B, it has got 185.1K likes and published 544 ads in total, and its audience is most distributed in EGY. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the B2B audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

B2B keywords research - Adtargeting

PPC for B2B - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of B2B audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target B2B audience through user interests.

B2B keywords research - Adtargeting

PPC for B2B - tiktok

Here are some useful articles to help you market your B2B business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

B2B Ecommerce