PPC for Auto Repairs: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Auto Repairs business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Auto Repairs
- Target Auto Repairs audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Auto Repairs and how it can boost your business.
What's PPC for Auto Repairs?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Auto Repairs business by placing Auto Repairs PPC ads in search engines, social media or on websites. But how to develop effective Auto Repairs PPC ads? Here are the steps:
5 Step Process To Creating Auto Repairs PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Auto Repairs ad, which can maximize your advertising revenue.
2. Set a Budget for Your Auto Repairs PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Auto Repairs ads ROI.
3. Target Auto Repairs Audience
You can target Auto Repairs audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Auto Repairs PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Auto Repairs PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Auto Repairs Competitors
Learning competitors' PPC strategies can help you understand the Auto Repairs audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Auto Repairs Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Auto Repairs? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Auto Repairs on Google, and they are your future customers. To get these potential customers, you need to bid on Auto Repairs keywords in AdWords (Google's advertising system) to get your Auto Repairs PPC ads to show up prominently in the search results.
Here are some high-quality Auto Repairs keywords to help you start a successful Google PPC journey.
| Rank | Auto Repairs Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | auto repairs | 246.0K | 3.25 | 11 |
| 2 | transmission repair | 40.5K | 8.79 | 35 |
| 3 | hendrick collision center | 2.9K | 3.16 | 6 |
| 4 | family auto repair | 1.0K | 6.03 | 8 |
| 5 | nissan collision center | 2.9K | 3.76 | 10 |
| 6 | audi specialist near me | 6.6K | 2.76 | 25 |
| 7 | nearby car mechanic | 4.6K | 1.08 | 17 |
| 8 | collision shop | 6.6K | 5.85 | 15 |
| 9 | perfect auto body | 2.9K | 3.90 | 7 |
| 10 | auto hail repair | 3.6K | 26.81 | 18 |
See More Auto Repairs Keywords
Also, you can use tools such as AdTargeting to monitor the Auto Repairs keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Auto Repairs website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Auto Repairs - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Auto Repairs PPC ads. On Bing, you can bid on Auto Repairs keywords for a lower price.
Here are the search volume and CPC for some of the top Auto Repairs keywords.
| Rank | Auto Repairs Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | auto repairs | 3.2K | 0.05 | High |
| 2 | auto repairs near | 0 | 0.00 | High |
| 3 | auto repairs local | 0 | 0.00 | Low |
| 4 | general auto repairs | 10 | 0.00 | Low |
| 5 | auto repairs online | 0 | 0.02 | High |
| 6 | auto repairs advise | 0 | 0.00 | Low |
| 7 | auto repairs deal | 10 | 0.00 | High |
| 8 | carite auto repairs | 10 | 0.00 | Low |
| 9 | auto repairs special | 0 | 0.00 | Low |
| 10 | best auto repairs | 16 | 0.00 | High |
See More Auto Repairs Keywords
With these top Auto Repairs keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Auto Repairs ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Auto Repairs audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Auto Repairs audience report to give us an insight into the Auto Repairs audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other Auto Repairs Facebook pages can provide you with inspiration. Here are some popular Auto Repairs pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Auto Repairs Direct | 2.7K | 28 | - |
| 2 | Blakehurst Auto Repairs | 3.1K | 21 | - |
| 3 | Northern Auto Repairs | 249 | 20 | - |
| 4 | VA Auto Repairs | 486 | 16 | - |
| 5 | Redline Auto Repairs | 213 | 28 | - |
| 6 | MB Mobile Auto Repairs | 577 | 22 | - |
| 7 | A 2 Y Auto Repairs | 345 | 16 | - |
| 8 | Convenient Perfection Mobile Detailing & Auto Repairs | 1.3K | 25 | - |
| 9 | Mercury Auto Repairs | 7.3K | 6 | - |
| 10 | Pro Auto Repairs | 1.2K | 4 | - |
Through AdTargeting, we can get rich information about these Auto Repairs pages.
For example, Auto Repairs Direct, it has got 2.7K likes and published 28 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Auto Repairs audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Auto Repairs - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Auto Repairs audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Auto Repairs audience through user interests.
PPC for Auto Repairs - tiktok
Here are some useful articles to help you market your Auto Repairs business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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