PPC for Auto Insurance - Essential Tips & Platforms to Increase Sales

PPC for Auto Insurance: Essential Tips & Platforms to Increase Sales

Auto Insurance keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Auto Insurance business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Auto Insurance
  • Target Auto Insurance audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Auto Insurance and how it can boost your business.

Table of Contents:

What's PPC for Auto Insurance?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Auto Insurance business by placing Auto Insurance PPC ads in search engines, social media or on websites. But how to develop effective Auto Insurance PPC ads? Here are the steps:

5 Step Process To Creating Auto Insurance PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Auto Insurance ad, which can maximize your advertising revenue.

2. Set a Budget for Your Auto Insurance PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Auto Insurance ads ROI.

3. Target Auto Insurance Audience

You can target Auto Insurance audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Auto Insurance PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Auto Insurance PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Auto Insurance Competitors

Learning competitors' PPC strategies can help you understand the Auto Insurance audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Auto Insurance Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Auto Insurance? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Auto Insurance on Google, and they are your future customers. To get these potential customers, you need to bid on Auto Insurance keywords in AdWords (Google's advertising system) to get your Auto Insurance PPC ads to show up prominently in the search results.

Here are some high-quality Auto Insurance keywords to help you start a successful Google PPC journey.

Rank Auto Insurance Keywords Search volume Cost Per Click Paid Difficulty
1 auto insurance 291.0K 40.49 38
2 commercial auto insurance 17.8K 47.97 42
3 instant online auto insurance quote 170 136.94 54
4 auto insurance florida 5.4K 98.70 92
5 best auto insurance 24.8K 25.54 26
6 home and auto insurance 11.2K 36.52 18
7 auto insurance premiums 480 53.82 63
8 american auto insurance 2.4K 21.58 70
9 low auto insurance quotes 210 87.13 84
10 cheap full coverage auto insurance 2.4K 73.85 81

See More Auto Insurance Keywords

Also, you can use tools such as AdTargeting to monitor the Auto Insurance keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Auto Insurance website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Auto Insurance keywords research - Adtargeting

PPC for Auto Insurance - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Auto Insurance PPC ads. On Bing, you can bid on Auto Insurance keywords for a lower price.

Here are the search volume and CPC for some of the top Auto Insurance keywords.

Rank Auto Insurance Keywords Search volume Cost Per Click Paid Difficulty
1 auto insurance 202.3K 0.56 High
2 inexpensive auto insurance online 0 0.00 Low
3 good get auto insurance coverage 0 0.00 Low
4 same day auto insurance 278 0.04 High
5 full coverage auto insurance 2.0K 0.39 High
6 purchase auto insurance onl 0 0.00 Low
7 car auto insurance prices 0 0.00 Low
8 auto insurance now 386 1.51 High
9 xheap auto insurance 0 0.00 Low
10 auto insurance brokers 170 0.09 High

See More Auto Insurance Keywords

With these top Auto Insurance keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Auto Insurance ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Auto Insurance audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Auto Insurance audience report to give us an insight into the Auto Insurance audience.

Rank Interests Audience Gender Age
1 Vehicle insurance 66.1M F:37.2% M:62.8% 25-34:31%
2 Auto-Owners Insurance 1.4M F:26.2% M:73.8% 25-34:26%
3 Flo (Progressive Insurance) 50 F:73% M:27% 65+:40%

When you create Facebook PPC ads, researching other Auto Insurance Facebook pages can provide you with inspiration. Here are some popular Auto Insurance pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Cheap Auto Insurance 423.6K 343 USA
2 Auto Insurance Times 519 224 -
3 Direct Auto Insurance 61.7K 136 USA
4 Veteran Auto Insurance 77 70 -
5 Wholesale Auto Insurance 71 31 -
6 Auto Insurance Plan 504 30 -
7 Cheap Auto Insurance 19 27 -
8 Auto Insurance Express 937 20 -
9 Lincoln Auto Insurance 271 20 -
10 Auto Insurance Matchup 7 20 -

Through AdTargeting, we can get rich information about these Auto Insurance pages.

For example, Cheap Auto Insurance, it has got 423.6K likes and published 343 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Auto Insurance audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Auto Insurance keywords research - Adtargeting

PPC for Auto Insurance - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Auto Insurance audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Auto Insurance audience through user interests.

Auto Insurance keywords research - Adtargeting

PPC for Auto Insurance - tiktok

Here are some useful articles to help you market your Auto Insurance business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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