PPC for Art: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Art business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Art
- Target Art audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Art and how it can boost your business.
What's PPC for Art?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Art business by placing Art PPC ads in search engines, social media or on websites. But how to develop effective Art PPC ads? Here are the steps:
5 Step Process To Creating Art PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Art ad, which can maximize your advertising revenue.
2. Set a Budget for Your Art PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Art ads ROI.
3. Target Art Audience
You can target Art audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Art PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Art PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Art Competitors
Learning competitors' PPC strategies can help you understand the Art audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Art Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Art? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Art on Google, and they are your future customers. To get these potential customers, you need to bid on Art keywords in AdWords (Google's advertising system) to get your Art PPC ads to show up prominently in the search results.
Here are some high-quality Art keywords to help you start a successful Google PPC journey.
| Rank | Art Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | art | 4.3M | 0.93 | 52 |
| 2 | art book | 113.0K | 0.79 | 99 |
| 3 | madhubani art | 98.2K | 0.21 | 47 |
| 4 | diamond art | 140.2K | 0.58 | 100 |
| 5 | art and hobby | 16.7K | 0.57 | 19 |
| 6 | nude art | 126.7K | 1.11 | 32 |
| 7 | pop art artists | 19.7K | 1.24 | 35 |
| 8 | art work | 80.9K | 1.21 | 100 |
| 9 | national gallery of art | 146.6K | 2.15 | 6 |
| 10 | smart art | 60.6K | 0.31 | 1 |
See More Art Keywords
Also, you can use tools such as AdTargeting to monitor the Art keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Art website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Art - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Art PPC ads. On Bing, you can bid on Art keywords for a lower price.
Here are the search volume and CPC for some of the top Art keywords.
| Rank | Art Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | art modeling | 498 | 0.00 | Low |
| 2 | fauvism artworks | 14 | 0.00 | Low |
| 3 | artsy online art | 0 | 0.00 | Low |
| 4 | abract art | 15 | 0.00 | Low |
| 5 | buy art online | 658 | 0.09 | High |
| 6 | inexpensive artwork | 33 | 0.05 | High |
| 7 | public art artists | 10 | 0.00 | Low |
| 8 | colorado artwork | 24 | 0.04 | High |
| 9 | are clip arts | 0 | 0.00 | Low |
| 10 | create art youtube | 0 | 0.00 | Low |
See More Art Keywords
With these top Art keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Art ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Art audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Art audience report to give us an insight into the Art audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Arts and music | 1.6B | F:42.6% M:57.4% | 25-34:36% |
| 2 | Visual arts | 628.6M | F:47.6% M:52.4% | 25-34:37% |
| 3 | Performing arts | 507.4M | F:40.7% M:59.3% | 25-34:38% |
| 4 | Art film | 349.4M | F:34.5% M:65.5% | 25-34:40% |
| 5 | Decorative arts | 294.3M | F:58.1% M:41.9% | 25-34:36% |
| 6 | Martial arts | 221.4M | F:20.1% M:79.9% | 25-34:36% |
| 7 | Fine art | 164.7M | F:57.2% M:42.8% | 25-34:32% |
| 8 | Character (arts) | 140.9M | F:42.1% M:57.9% | 25-34:37% |
| 9 | Mixed martial arts | 130.0M | F:13.6% M:86.4% | 25-34:41% |
| 10 | Art museum | 115.2M | F:56.1% M:43.9% | 25-34:33% |
When you create Facebook PPC ads, researching other Art Facebook pages can provide you with inspiration. Here are some popular Art pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Art_kvartal.art | 16 | 41 | - |
| 2 | Art Etc Art | 147 | 17 | - |
| 3 | Art 05 | 10.0K | 16 | - |
| 4 | Art50 | 16.3K | 77 | TUR |
| 5 | ART2 | 57 | 76 | - |
| 6 | ART 321 | 3.7K | 20 | - |
| 7 | 85Art | 5.2K | 16 | VNM |
| 8 | Art for Introvert.Art | 55 | 79 | - |
| 9 | ART ARK - Ethical Aboriginal Art | 32.8K | 47 | AUS |
| 10 | ADRIA ART | 39.8K | 520 | POL |
Through AdTargeting, we can get rich information about these Art pages.
For example, Art_kvartal.art, it has got 16 likes and published 41 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Art audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Art - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Art audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Art audience through user interests.
PPC for Art - tiktok
Here are some useful articles to help you market your Art business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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