PPC for Art - Essential Tips & Platforms to Increase Sales

PPC for Art: Essential Tips & Platforms to Increase Sales

Art keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Art business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Art
  • Target Art audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Art and how it can boost your business.

Table of Contents:

What's PPC for Art?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Art business by placing Art PPC ads in search engines, social media or on websites. But how to develop effective Art PPC ads? Here are the steps:

5 Step Process To Creating Art PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Art ad, which can maximize your advertising revenue.

2. Set a Budget for Your Art PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Art ads ROI.

3. Target Art Audience

You can target Art audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Art PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Art PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Art Competitors

Learning competitors' PPC strategies can help you understand the Art audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Art Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Art? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Art on Google, and they are your future customers. To get these potential customers, you need to bid on Art keywords in AdWords (Google's advertising system) to get your Art PPC ads to show up prominently in the search results.

Here are some high-quality Art keywords to help you start a successful Google PPC journey.

Rank Art Keywords Search volume Cost Per Click Paid Difficulty
1 art 4.3M 0.93 52
2 art book 113.0K 0.79 99
3 madhubani art 98.2K 0.21 47
4 diamond art 140.2K 0.58 100
5 art and hobby 16.7K 0.57 19
6 nude art 126.7K 1.11 32
7 pop art artists 19.7K 1.24 35
8 art work 80.9K 1.21 100
9 national gallery of art 146.6K 2.15 6
10 smart art 60.6K 0.31 1

See More Art Keywords

Also, you can use tools such as AdTargeting to monitor the Art keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Art website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Art keywords research - Adtargeting

PPC for Art - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Art PPC ads. On Bing, you can bid on Art keywords for a lower price.

Here are the search volume and CPC for some of the top Art keywords.

Rank Art Keywords Search volume Cost Per Click Paid Difficulty
1 art modeling 498 0.00 Low
2 fauvism artworks 14 0.00 Low
3 artsy online art 0 0.00 Low
4 abract art 15 0.00 Low
5 buy art online 658 0.09 High
6 inexpensive artwork 33 0.05 High
7 public art artists 10 0.00 Low
8 colorado artwork 24 0.04 High
9 are clip arts 0 0.00 Low
10 create art youtube 0 0.00 Low

See More Art Keywords

With these top Art keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Art ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Art audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Art audience report to give us an insight into the Art audience.

Rank Interests Audience Gender Age
1 Arts and music 1.6B F:42.6% M:57.4% 25-34:36%
2 Visual arts 628.6M F:47.6% M:52.4% 25-34:37%
3 Performing arts 507.4M F:40.7% M:59.3% 25-34:38%
4 Art film 349.4M F:34.5% M:65.5% 25-34:40%
5 Decorative arts 294.3M F:58.1% M:41.9% 25-34:36%
6 Martial arts 221.4M F:20.1% M:79.9% 25-34:36%
7 Fine art 164.7M F:57.2% M:42.8% 25-34:32%
8 Character (arts) 140.9M F:42.1% M:57.9% 25-34:37%
9 Mixed martial arts 130.0M F:13.6% M:86.4% 25-34:41%
10 Art museum 115.2M F:56.1% M:43.9% 25-34:33%

When you create Facebook PPC ads, researching other Art Facebook pages can provide you with inspiration. Here are some popular Art pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Art_kvartal.art 16 41 -
2 Art Etc Art 147 17 -
3 Art 05 10.0K 16 -
4 Art50 16.3K 77 TUR
5 ART2 57 76 -
6 ART 321 3.7K 20 -
7 85Art 5.2K 16 VNM
8 Art for Introvert.Art 55 79 -
9 ART ARK - Ethical Aboriginal Art 32.8K 47 AUS
10 ADRIA ART 39.8K 520 POL

Through AdTargeting, we can get rich information about these Art pages.

For example, Art_kvartal.art, it has got 16 likes and published 41 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Art audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Art keywords research - Adtargeting

PPC for Art - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Art audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Art audience through user interests.

Art keywords research - Adtargeting

PPC for Art - tiktok

Here are some useful articles to help you market your Art business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

Assisted and Senior Living
Auto Insurance