PPC for Assisted and Senior Living: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Assisted and Senior Living business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Assisted and Senior Living
- Target Assisted and Senior Living audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Assisted and Senior Living and how it can boost your business.
What's PPC for Assisted and Senior Living?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Assisted and Senior Living business by placing Assisted and Senior Living PPC ads in search engines, social media or on websites. But how to develop effective Assisted and Senior Living PPC ads? Here are the steps:
5 Step Process To Creating Assisted and Senior Living PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Assisted and Senior Living ad, which can maximize your advertising revenue.
2. Set a Budget for Your Assisted and Senior Living PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Assisted and Senior Living ads ROI.
3. Target Assisted and Senior Living Audience
You can target Assisted and Senior Living audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Assisted and Senior Living PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Assisted and Senior Living PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Assisted and Senior Living Competitors
Learning competitors' PPC strategies can help you understand the Assisted and Senior Living audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Assisted and Senior Living Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Assisted and Senior Living? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Assisted and Senior Living on Google, and they are your future customers. To get these potential customers, you need to bid on Assisted and Senior Living keywords in AdWords (Google's advertising system) to get your Assisted and Senior Living PPC ads to show up prominently in the search results.
Here are some high-quality Assisted and Senior Living keywords to help you start a successful Google PPC journey.
| Rank | Assisted and Senior Living Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | pinnacle assisted living | 441 | 3.88 | 7 |
| 2 | atria senior living locations | 1.4K | 3.67 | 18 |
| 3 | senior housing | 38.0K | 3.71 | 33 |
| 4 | bay cove assisted living | 270 | 6.12 | 22 |
| 5 | raleigh hills assisted living | 260 | 9.22 | 23 |
| 6 | gurwin assisted living | 480 | 4.99 | 37 |
| 7 | assisted living residence | 1.8K | 6.24 | 12 |
| 8 | meadowbrook assisted living | 320 | 8.37 | 34 |
| 9 | senior facilities near me | 1.3K | 9.52 | 26 |
| 10 | senior living near me | 75.0K | 7.04 | 27 |
See More Assisted and Senior Living Keywords
Also, you can use tools such as AdTargeting to monitor the Assisted and Senior Living keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Assisted and Senior Living website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Assisted and Senior Living - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Assisted and Senior Living PPC ads. On Bing, you can bid on Assisted and Senior Living keywords for a lower price.
Here are the search volume and CPC for some of the top Assisted and Senior Living keywords.
| Rank | Assisted and Senior Living Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | assisted and senior living | 15 | 0.00 | Low |
| 2 | senior retirement communities | 19.6K | 0.10 | High |
| 3 | assisted living facilities carson city | 10 | 0.12 | Low |
| 4 | retirement living assisted living | 70 | 0.00 | Low |
| 5 | senior assistance services | 439 | 0.13 | High |
| 6 | senior housing senior housing | 10 | 0.00 | Low |
| 7 | wyngate senior living community | 38 | 0.04 | High |
| 8 | cheap senior citizen living community | 0 | 0.00 | Low |
| 9 | senior living new | 10 | 0.09 | High |
| 10 | senior living communities riverdale | 0 | 0.00 | Low |
See More Assisted and Senior Living Keywords
With these top Assisted and Senior Living keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Assisted and Senior Living ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Assisted and Senior Living audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Assisted and Senior Living audience report to give us an insight into the Assisted and Senior Living audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other Assisted and Senior Living Facebook pages can provide you with inspiration. Here are some popular Assisted and Senior Living pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|
Through AdTargeting, we can get rich information about these Assisted and Senior Living pages.
And, AdTargeting can help you analyze the Assisted and Senior Living audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Assisted and Senior Living - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Assisted and Senior Living audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Assisted and Senior Living audience through user interests.
PPC for Assisted and Senior Living - tiktok
Here are some useful articles to help you market your Assisted and Senior Living business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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