PPC for Architecture - Essential Tips & Platforms to Increase Sales

PPC for Architecture: Essential Tips & Platforms to Increase Sales

Architecture keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Architecture business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Architecture
  • Target Architecture audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Architecture and how it can boost your business.

Table of Contents:

What's PPC for Architecture?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Architecture business by placing Architecture PPC ads in search engines, social media or on websites. But how to develop effective Architecture PPC ads? Here are the steps:

5 Step Process To Creating Architecture PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Architecture ad, which can maximize your advertising revenue.

2. Set a Budget for Your Architecture PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Architecture ads ROI.

3. Target Architecture Audience

You can target Architecture audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Architecture PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Architecture PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Architecture Competitors

Learning competitors' PPC strategies can help you understand the Architecture audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Architecture Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Architecture? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Architecture on Google, and they are your future customers. To get these potential customers, you need to bid on Architecture keywords in AdWords (Google's advertising system) to get your Architecture PPC ads to show up prominently in the search results.

Here are some high-quality Architecture keywords to help you start a successful Google PPC journey.

Rank Architecture Keywords Search volume Cost Per Click Paid Difficulty
1 architecture 673.0K 2.49 3
2 autodesk architecture 1.5K 3.99 66
3 le corbusier architecture 4.4K 0.75 12
4 ba architecture 1.6K 2.06 13
5 regency architecture 1.6K 0.00 0
6 kere architecture 2.9K 0.96 2
7 asian architecture 2.9K 3.88 1
8 crystal palace architecture 2.4K 0.97 5
9 mediterranean architecture 4.4K 0.18 26
10 art and architecture 5.4K 1.26 12

See More Architecture Keywords

Also, you can use tools such as AdTargeting to monitor the Architecture keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Architecture website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Architecture keywords research - Adtargeting

PPC for Architecture - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Architecture PPC ads. On Bing, you can bid on Architecture keywords for a lower price.

Here are the search volume and CPC for some of the top Architecture keywords.

Rank Architecture Keywords Search volume Cost Per Click Paid Difficulty
1 architecture 25.6K 0.03 High
2 architecturedesign 20 0.00 Low
3 section architecture 21 0.00 Low
4 architecture 21024 0 0.00 Low
5 architecture sources 10 0.00 Low
6 1to1architecture 0 0.00 Low
7 local architecture firms 13 0.00 Low
8 architecture org 29 0.00 Low
9 top architecture 15 0.00 Low
10 parisian architecture 36 0.00 Low

See More Architecture Keywords

With these top Architecture keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Architecture ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Architecture audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Architecture audience report to give us an insight into the Architecture audience.

Rank Interests Audience Gender Age
1 Architecture 510.3M F:45.2% M:54.8% 25-34:37%
2 Modern architecture 77.1M F:48.4% M:51.6% 25-34:37%
3 Interior architecture 71.9M F:62.3% M:37.7% 25-34:42%
4 Landscape architecture 53.0M F:56.7% M:43.3% 25-34:30%
5 Architecture & Design 38.8M F:52.9% M:47.1% 25-34:49%
6 Gothic architecture 11.3M F:57.7% M:42.3% 25-34:31%
7 Architecture & Interior Design 10.4M F:42.7% M:57.3% 25-34:45%
8 Vernacular architecture 8.2M F:63% M:37% 35-44:23%
9 Computer architecture 6.4M F:39% M:61% 25-34:33%
10 Architecture & Engineering 5.9M F:38.3% M:61.7% 25-34:48%

When you create Facebook PPC ads, researching other Architecture Facebook pages can provide you with inspiration. Here are some popular Architecture pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 DKO Architecture 1.9K 32 -
2 TINTO Architecture 5.4K 21 -
3 Memar Architecture 5.2K 19 ARE
4 TerraCosta Architecture 889 19 -
5 Magdapara_architecture 293 17 -
6 Logic Architecture 2.2K 263 -
7 Scenario Architecture 6.2K 92 ENG
8 Urbanist Architecture 574 47 -
9 XJTLU Architecture 1.9K 43 PHL
10 LEGUË Architecture 15.7K 35 BEL

Through AdTargeting, we can get rich information about these Architecture pages.

For example, DKO Architecture, it has got 1.9K likes and published 32 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Architecture audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Architecture keywords research - Adtargeting

PPC for Architecture - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Architecture audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Architecture audience through user interests.

Architecture keywords research - Adtargeting

PPC for Architecture - tiktok

Here are some useful articles to help you market your Architecture business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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