PPC for Aerospace: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Aerospace business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Aerospace
- Target Aerospace audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Aerospace and how it can boost your business.
What's PPC for Aerospace?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Aerospace business by placing Aerospace PPC ads in search engines, social media or on websites. But how to develop effective Aerospace PPC ads? Here are the steps:
5 Step Process To Creating Aerospace PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Aerospace ad, which can maximize your advertising revenue.
2. Set a Budget for Your Aerospace PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Aerospace ads ROI.
3. Target Aerospace Audience
You can target Aerospace audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Aerospace PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Aerospace PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Aerospace Competitors
Learning competitors' PPC strategies can help you understand the Aerospace audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Aerospace Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Aerospace? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Aerospace on Google, and they are your future customers. To get these potential customers, you need to bid on Aerospace keywords in AdWords (Google's advertising system) to get your Aerospace PPC ads to show up prominently in the search results.
Here are some high-quality Aerospace keywords to help you start a successful Google PPC journey.
| Rank | Aerospace Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | aerospace | 60.5K | 1.38 | 3 |
| 2 | smiths aerospace | 390 | 0.19 | 1 |
| 3 | aerospace companies netherlands | 90 | 1.75 | 4 |
| 4 | aerospace engineering growth | 50 | 0.00 | 1 |
| 5 | aerospace engineering southampton | 140 | 1.08 | 8 |
| 6 | aerospace news uk | 90 | 0.09 | 2 |
| 7 | rockford aerospace companies | 20 | 0.00 | 0 |
| 8 | aerospace and aviation industry | 30 | 0.00 | 2 |
| 9 | aerospace industries association | 1.3K | 3.33 | 1 |
| 10 | washington aerospace companies | 30 | 0.00 | 6 |
See More Aerospace Keywords
Also, you can use tools such as AdTargeting to monitor the Aerospace keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Aerospace website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Aerospace - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Aerospace PPC ads. On Bing, you can bid on Aerospace keywords for a lower price.
Here are the search volume and CPC for some of the top Aerospace keywords.
| Rank | Aerospace Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | north american aerospace defense command | 72 | 0.00 | Low |
| 2 | aerospace corporation address | 14 | 0.00 | Low |
| 3 | based aerospace company | 0 | 0.00 | Low |
| 4 | global aerospace industry | 12 | 0.00 | Low |
| 5 | e aerospace | 10 | 0.00 | Low |
| 6 | jp aerospace ascender | 0 | 0.00 | Low |
| 7 | american aerospace company | 10 | 0.00 | Low |
| 8 | boeing aerospace cleared | 0 | 0.00 | Low |
| 9 | amphenol aerospace | 292 | 0.11 | High |
| 10 | b e aerospace california | 10 | 0.00 | Low |
See More Aerospace Keywords
With these top Aerospace keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Aerospace ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Aerospace audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Aerospace audience report to give us an insight into the Aerospace audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Aerospace | 22.9M | F:31.3% M:68.7% | 25-34:35% |
| 2 | Aerospace engineering | 13.9M | F:17.7% M:82.3% | 18-24:36% |
| 3 | Aerospace manufacturer | 4.6M | F:51.5% M:48.5% | 18-24:51% |
| 4 | Bombardier Aerospace | 3.2M | F:28.4% M:71.6% | 25-34:24% |
| 5 | Honeywell Aerospace | 930.4K | F:26.7% M:73.3% | 25-34:31% |
| 6 | Gulfstream Aerospace | 379.6K | F:24.8% M:75.2% | 25-34:24% |
| 7 | Gulfstream Aerospace Corporation | 117.1K | F:92% M:8% | 45-54:12 |
| 8 | International Association of Machinists and Aerospace Workers | 110.0K | F:24.8% M:75.2% | 4:65% |
| 9 | Aerospace Industries Association | 8.9K | F:93% M:7% | 18-24:58 |
| 10 | National Reconnaissance Office | 383.3K | F:27.1% M:72.9% | 4:65% |
When you create Facebook PPC ads, researching other Aerospace Facebook pages can provide you with inspiration. Here are some popular Aerospace pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Honeywell Aerospace | 82.0K | 353 | FRA |
| 2 | Astro Aerospace | 2.6K | 44 | - |
| 3 | Concord Aerospace | 887.8K | 21 | USA |
| 4 | Aerospace Components Inc. | 197.2K | 71 | - |
| 5 | Core Plus Aerospace | 199 | 60 | USA |
| 6 | Tamarack Aerospace Group | 839 | 25 | - |
| 7 | M Aerospace RTC | 1.1K | 26 | MEX |
| 8 | Virtual Aerospace - Flight Simulator Experiences | 9.9K | 47 | ENG |
| 9 | Ensign-Bickford Aerospace & Defense Company | 855 | 17 | FRA |
| 10 | TAE Aerospace | 5.6K | 4 | - |
Through AdTargeting, we can get rich information about these Aerospace pages.
For example, Honeywell Aerospace, it has got 82.0K likes and published 353 ads in total, and its audience is most distributed in FRA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Aerospace audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Aerospace - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Aerospace audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Aerospace audience through user interests.
PPC for Aerospace - tiktok
Here are some useful articles to help you market your Aerospace business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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