PPC for Aerospace - Essential Tips & Platforms to Increase Sales

PPC for Aerospace: Essential Tips & Platforms to Increase Sales

Aerospace keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Aerospace business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Aerospace
  • Target Aerospace audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Aerospace and how it can boost your business.

Table of Contents:

What's PPC for Aerospace?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Aerospace business by placing Aerospace PPC ads in search engines, social media or on websites. But how to develop effective Aerospace PPC ads? Here are the steps:

5 Step Process To Creating Aerospace PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Aerospace ad, which can maximize your advertising revenue.

2. Set a Budget for Your Aerospace PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Aerospace ads ROI.

3. Target Aerospace Audience

You can target Aerospace audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Aerospace PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Aerospace PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Aerospace Competitors

Learning competitors' PPC strategies can help you understand the Aerospace audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Aerospace Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Aerospace? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Aerospace on Google, and they are your future customers. To get these potential customers, you need to bid on Aerospace keywords in AdWords (Google's advertising system) to get your Aerospace PPC ads to show up prominently in the search results.

Here are some high-quality Aerospace keywords to help you start a successful Google PPC journey.

Rank Aerospace Keywords Search volume Cost Per Click Paid Difficulty
1 aerospace 60.5K 1.38 3
2 smiths aerospace 390 0.19 1
3 aerospace companies netherlands 90 1.75 4
4 aerospace engineering growth 50 0.00 1
5 aerospace engineering southampton 140 1.08 8
6 aerospace news uk 90 0.09 2
7 rockford aerospace companies 20 0.00 0
8 aerospace and aviation industry 30 0.00 2
9 aerospace industries association 1.3K 3.33 1
10 washington aerospace companies 30 0.00 6

See More Aerospace Keywords

Also, you can use tools such as AdTargeting to monitor the Aerospace keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Aerospace website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Aerospace keywords research - Adtargeting

PPC for Aerospace - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Aerospace PPC ads. On Bing, you can bid on Aerospace keywords for a lower price.

Here are the search volume and CPC for some of the top Aerospace keywords.

Rank Aerospace Keywords Search volume Cost Per Click Paid Difficulty
1 north american aerospace defense command 72 0.00 Low
2 aerospace corporation address 14 0.00 Low
3 based aerospace company 0 0.00 Low
4 global aerospace industry 12 0.00 Low
5 e aerospace 10 0.00 Low
6 jp aerospace ascender 0 0.00 Low
7 american aerospace company 10 0.00 Low
8 boeing aerospace cleared 0 0.00 Low
9 amphenol aerospace 292 0.11 High
10 b e aerospace california 10 0.00 Low

See More Aerospace Keywords

With these top Aerospace keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Aerospace ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Aerospace audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Aerospace audience report to give us an insight into the Aerospace audience.

Rank Interests Audience Gender Age
1 Aerospace 22.9M F:31.3% M:68.7% 25-34:35%
2 Aerospace engineering 13.9M F:17.7% M:82.3% 18-24:36%
3 Aerospace manufacturer 4.6M F:51.5% M:48.5% 18-24:51%
4 Bombardier Aerospace 3.2M F:28.4% M:71.6% 25-34:24%
5 Honeywell Aerospace 930.4K F:26.7% M:73.3% 25-34:31%
6 Gulfstream Aerospace 379.6K F:24.8% M:75.2% 25-34:24%
7 Gulfstream Aerospace Corporation 117.1K F:92% M:8% 45-54:12
8 International Association of Machinists and Aerospace Workers 110.0K F:24.8% M:75.2% 4:65%
9 Aerospace Industries Association 8.9K F:93% M:7% 18-24:58
10 National Reconnaissance Office 383.3K F:27.1% M:72.9% 4:65%

When you create Facebook PPC ads, researching other Aerospace Facebook pages can provide you with inspiration. Here are some popular Aerospace pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Honeywell Aerospace 82.0K 353 FRA
2 Astro Aerospace 2.6K 44 -
3 Concord Aerospace 887.8K 21 USA
4 Aerospace Components Inc. 197.2K 71 -
5 Core Plus Aerospace 199 60 USA
6 Tamarack Aerospace Group 839 25 -
7 M Aerospace RTC 1.1K 26 MEX
8 Virtual Aerospace - Flight Simulator Experiences 9.9K 47 ENG
9 Ensign-Bickford Aerospace & Defense Company 855 17 FRA
10 TAE Aerospace 5.6K 4 -

Through AdTargeting, we can get rich information about these Aerospace pages.

For example, Honeywell Aerospace, it has got 82.0K likes and published 353 ads in total, and its audience is most distributed in FRA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Aerospace audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Aerospace keywords research - Adtargeting

PPC for Aerospace - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Aerospace audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Aerospace audience through user interests.

Aerospace keywords research - Adtargeting

PPC for Aerospace - tiktok

Here are some useful articles to help you market your Aerospace business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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