PPC for Affiliate: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Affiliate business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Affiliate
- Target Affiliate audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Affiliate and how it can boost your business.
What's PPC for Affiliate?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Affiliate business by placing Affiliate PPC ads in search engines, social media or on websites. But how to develop effective Affiliate PPC ads? Here are the steps:
5 Step Process To Creating Affiliate PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Affiliate ad, which can maximize your advertising revenue.
2. Set a Budget for Your Affiliate PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Affiliate ads ROI.
3. Target Affiliate Audience
You can target Affiliate audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Affiliate PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Affiliate PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Affiliate Competitors
Learning competitors' PPC strategies can help you understand the Affiliate audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Affiliate Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Affiliate? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Affiliate on Google, and they are your future customers. To get these potential customers, you need to bid on Affiliate keywords in AdWords (Google's advertising system) to get your Affiliate PPC ads to show up prominently in the search results.
Here are some high-quality Affiliate keywords to help you start a successful Google PPC journey.
| Rank | Affiliate Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | affiliate | 301.0K | 1.57 | 13 |
| 2 | aff affiliate | 30 | 0.00 | 10 |
| 3 | affiliate publisher | 480 | 2.16 | 14 |
| 4 | affiliate industry | 210 | 0.00 | 2 |
| 5 | what is affiliate company | 720 | 0.42 | 0 |
| 6 | top paying affiliate programs | 2.1K | 1.10 | 34 |
| 7 | affiliate options | 30 | 0.53 | 20 |
| 8 | ebook affiliate | 260 | 1.04 | 38 |
| 9 | affiliate marketing training | 880 | 2.25 | 38 |
| 10 | affiliate program sites | 142 | 0.98 | 50 |
See More Affiliate Keywords
Also, you can use tools such as AdTargeting to monitor the Affiliate keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Affiliate website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Affiliate - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Affiliate PPC ads. On Bing, you can bid on Affiliate keywords for a lower price.
Here are the search volume and CPC for some of the top Affiliate keywords.
| Rank | Affiliate Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | affiliate | 4.9K | 0.12 | High |
| 2 | has offers affiliate | 0 | 0.00 | Low |
| 3 | affiliate martketing | 10 | 0.14 | High |
| 4 | refersion affiliate login | 17 | 0.00 | Low |
| 5 | affiliate program terms conditions | 15 | 0.00 | Low |
| 6 | what mean affiliate program | 0 | 0.00 | Low |
| 7 | best affiliate programs 2014 | 17 | 0.00 | Low |
| 8 | affiliate marketing firm | 10 | 0.00 | Low |
| 9 | new age affiliate programs | 12 | 0.00 | Low |
| 10 | affiliate registration form | 10 | 0.00 | Low |
See More Affiliate Keywords
With these top Affiliate keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Affiliate ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Affiliate audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Affiliate audience report to give us an insight into the Affiliate audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Affiliate marketing | 11.9M | F:31.4% M:68.6% | 25-34:37% |
| 2 | Affiliate network | 560.3K | F:18.3% M:81.7% | 25-34:36% |
When you create Facebook PPC ads, researching other Affiliate Facebook pages can provide you with inspiration. Here are some popular Affiliate pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Affiliate Summit | 50.6K | 98 | - |
| 2 | 12 Minute Affiliate | 7.5K | 75 | - |
| 3 | Affiliate Indians | 1.1K | 63 | - |
| 4 | Affiliate Coupons | 490 | 22 | - |
| 5 | N-Affiliate 2020 | 7 | 18 | - |
| 6 | Direct Affiliate | 26.5K | 293 | - |
| 7 | Affiliate Hero | 1 | 16 | - |
| 8 | Affiliate Marketing | 236 | 15 | - |
| 9 | Affiliate income | 43 | 19 | - |
| 10 | Affiliate World Conferences | 44.1K | 658 | ISR |
Through AdTargeting, we can get rich information about these Affiliate pages.
For example, Affiliate Summit, it has got 50.6K likes and published 98 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Affiliate audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Affiliate - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Affiliate audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Affiliate audience through user interests.
PPC for Affiliate - tiktok
Here are some useful articles to help you market your Affiliate business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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