PPC for Accounting - Essential Tips & Platforms to Increase Sales

PPC for Accounting: Essential Tips & Platforms to Increase Sales

Accounting keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Accounting business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Accounting
  • Target Accounting audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Accounting and how it can boost your business.

Table of Contents:

What's PPC for Accounting?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Accounting business by placing Accounting PPC ads in search engines, social media or on websites. But how to develop effective Accounting PPC ads? Here are the steps:

5 Step Process To Creating Accounting PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Accounting ad, which can maximize your advertising revenue.

2. Set a Budget for Your Accounting PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Accounting ads ROI.

3. Target Accounting Audience

You can target Accounting audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Accounting PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Accounting PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Accounting Competitors

Learning competitors' PPC strategies can help you understand the Accounting audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Accounting Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Accounting? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Accounting on Google, and they are your future customers. To get these potential customers, you need to bid on Accounting keywords in AdWords (Google's advertising system) to get your Accounting PPC ads to show up prominently in the search results.

Here are some high-quality Accounting keywords to help you start a successful Google PPC journey.

Rank Accounting Keywords Search volume Cost Per Click Paid Difficulty
1 accounting 2.2M 0.51 12
2 accounting officer 43.7K 0.61 1
3 top 10 accounting firms 3.5K 3.85 6
4 daxko accounting 2.8K 7.66 1
5 business accounting 67.5K 16.05 50
6 bcom accounting 5.7K 0.59 22
7 tally accounting 23.9K 0.39 12
8 mylab accounting 19.9K 3.92 1
9 accounting app 8.6K 6.42 42
10 accounting standard 52.3K 0.60 2

See More Accounting Keywords

Also, you can use tools such as AdTargeting to monitor the Accounting keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Accounting website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Accounting keywords research - Adtargeting

PPC for Accounting - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Accounting PPC ads. On Bing, you can bid on Accounting keywords for a lower price.

Here are the search volume and CPC for some of the top Accounting keywords.

Rank Accounting Keywords Search volume Cost Per Click Paid Difficulty
1 accounting 20.8K 0.10 High
2 meaning of bookkeeping in accounting 0 0.00 Low
3 fund accounting dummies 13 0.00 Low
4 certified managment accounting 10 0.00 Low
5 basic accounting training 20 0.02 Low
6 governmental accounting software 20 0.00 Low
7 prepaid accounting guidelines 0 0.00 Low
8 basic accounting classes online free 20 0.00 Low
9 types of accounting softwares 20 0.00 Low
10 accounting accountant user 0 0.00 Low

See More Accounting Keywords

With these top Accounting keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Accounting ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Accounting audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Accounting audience report to give us an insight into the Accounting audience.

Rank Interests Audience Gender Age
1 Accounting 99.3M F:43.4% M:56.6% 25-34:36%
2 Accounting software 10.4M F:41.9% M:58.1% 25-34:33%
3 Financial accounting 9.3M F:43.2% M:56.8% 25-34:39%
4 Tax accounting in the United States 323.1K F:46.6% M:53.4% 25-34:38%
5 Association of Accounting Technicians 295.4K F:51.8% M:48.2% 25-34:36%
6 Sage 50 Accounting 153.3K F:39.8% M:60.2% 25-34:39%
7 School of Economics, Business and Accounting of the University of São Paulo 110.2K F:42% M:58% 18-24:47%
8 Accounting Today 101.0K F:47% M:53% 25-34:42%
9 International Accounting Standards Board 46.9K F:25% M:75% 25-34:56%
10 Financial Accounting Standards Board 9.3K F:31% M:69% 25-34:31%

When you create Facebook PPC ads, researching other Accounting Facebook pages can provide you with inspiration. Here are some popular Accounting pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Becker Accounting 637.7K 502 USA
2 Bench Accounting 37.6K 94 USA
3 Zahir Accounting 392.9K 52 -
4 ProFuturion accounting 5.6K 48 SVK
5 PE Accounting 847 46 SWE
6 Banana Accounting 202.2K 23 ITA
7 Kaufman Accounting 61 22 -
8 Xact Accounting 335 17 -
9 Teamwork Accounting 341 32 -
10 AVG Accounting 61.5K 31 -

Through AdTargeting, we can get rich information about these Accounting pages.

For example, Becker Accounting, it has got 637.7K likes and published 502 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Accounting audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Accounting keywords research - Adtargeting

PPC for Accounting - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Accounting audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Accounting audience through user interests.

Accounting keywords research - Adtargeting

PPC for Accounting - tiktok

Here are some useful articles to help you market your Accounting business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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