PPC for Accountants - Essential Tips & Platforms to Increase Sales

PPC for Accountants: Essential Tips & Platforms to Increase Sales

Accountants keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Accountants business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Accountants
  • Target Accountants audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Accountants and how it can boost your business.

Table of Contents:

What's PPC for Accountants?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Accountants business by placing Accountants PPC ads in search engines, social media or on websites. But how to develop effective Accountants PPC ads? Here are the steps:

5 Step Process To Creating Accountants PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Accountants ad, which can maximize your advertising revenue.

2. Set a Budget for Your Accountants PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Accountants ads ROI.

3. Target Accountants Audience

You can target Accountants audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Accountants PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Accountants PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Accountants Competitors

Learning competitors' PPC strategies can help you understand the Accountants audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Accountants Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Accountants? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Accountants on Google, and they are your future customers. To get these potential customers, you need to bid on Accountants keywords in AdWords (Google's advertising system) to get your Accountants PPC ads to show up prominently in the search results.

Here are some high-quality Accountants keywords to help you start a successful Google PPC journey.

Rank Accountants Keywords Search volume Cost Per Click Paid Difficulty
1 accountants 459.8K 6.33 10
2 tax assist accountants 1.4K 5.38 21
3 chartered accountants nz 1.3K 1.46 32
4 best tax accountants near me 1.6K 7.21 45
5 local accountants 2.7K 11.83 45
6 xero accountants 1.6K 9.34 49
7 chartered accountants australia and new zealand 2.4K 1.16 6
8 accountants daily 4.7K 6.04 1
9 accountants near me 105.1K 11.95 35
10 my xero 2.4K 0.59 11

See More Accountants Keywords

Also, you can use tools such as AdTargeting to monitor the Accountants keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Accountants website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Accountants keywords research - Adtargeting

PPC for Accountants - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Accountants PPC ads. On Bing, you can bid on Accountants keywords for a lower price.

Here are the search volume and CPC for some of the top Accountants keywords.

Rank Accountants Keywords Search volume Cost Per Click Paid Difficulty
1 accountants 20.5K 0.14 High
2 www accountants intuit com login 0 0.00 Low
3 affordable accountants 14 0.00 Low
4 financial accountants 18 0.32 High
5 accountants internationals 0 0.00 Low
6 accountants mississauga 10 0.00 Low
7 internet accountants 0 0.00 Low
8 coventry accountants 10 0.00 Low
9 top accountants 27 0.00 Low
10 certified public accountants 412 0.12 High

See More Accountants Keywords

With these top Accountants keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Accountants ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Accountants audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Accountants audience report to give us an insight into the Accountants audience.

Rank Interests Audience Gender Age
1 Association of Chartered Certified Accountants 5.4M F:30.7% M:69.3% 18-24:41%
2 International Federation of Accountants 1.8M F:36.2% M:63.8% 25-34:42%
3 Institute of Chartered Accountants of India 872.4K F:22.4% M:77.6% 18-24:47%
4 Institute of Chartered Accountants in England and Wales 834.5K F:32.5% M:67.5% 25-34:38%
5 Chartered Institute of Management Accountants 362.4K F:27.5% M:72.5% 25-34:38%
6 Institute of Management Accountants 236.7K F:30.3% M:69.7% 25-34:38%
7 American Institute of Certified Public Accountants 190.0K F:46% M:54% 25-34:33%
8 Institute of Cost Accountants of India 91.5K F:17% M:83% 25-34:43%
9 Chartered Accountants Ireland 29.9K F:51% M:49% 25-34:41%
10 Institute of Public Accountants 11.6K F:44% M:56% 35-44:25%

When you create Facebook PPC ads, researching other Accountants Facebook pages can provide you with inspiration. Here are some popular Accountants pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Etax Accountants 19.8K 111 -
2 Dns accountants 5.9K 25 ENG
3 Victoria Accountants 145 22 -
4 JCA Accountants 46 15 -
5 Intuit Accountants 84.6K 624 USA
6 Crest Accountants 507 46 -
7 SSK Accountants 2.1K 32 -
8 Walsh Accountants 619 28 -
9 Accountants Direct 10.0K 38 AUS
10 AccountAnts • ენთები 3.4K 26 GEO

Through AdTargeting, we can get rich information about these Accountants pages.

For example, Etax Accountants, it has got 19.8K likes and published 111 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Accountants audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Accountants keywords research - Adtargeting

PPC for Accountants - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Accountants audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Accountants audience through user interests.

Accountants keywords research - Adtargeting

PPC for Accountants - tiktok

Here are some useful articles to help you market your Accountants business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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