PPC for Web Hosting - Essential Tips & Platforms to Increase Sales

PPC for Web Hosting: Essential Tips & Platforms to Increase Sales

Web Hosting keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Web Hosting business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Web Hosting
  • Target Web Hosting audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Web Hosting and how it can boost your business.

Table of Contents:

What's PPC for Web Hosting?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Web Hosting business by placing Web Hosting PPC ads in search engines, social media or on websites. But how to develop effective Web Hosting PPC ads? Here are the steps:

5 Step Process To Creating Web Hosting PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Web Hosting ad, which can maximize your advertising revenue.

2. Set a Budget for Your Web Hosting PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Web Hosting ads ROI.

3. Target Web Hosting Audience

You can target Web Hosting audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Web Hosting PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Web Hosting PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Web Hosting Competitors

Learning competitors' PPC strategies can help you understand the Web Hosting audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Web Hosting Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Web Hosting? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Web Hosting on Google, and they are your future customers. To get these potential customers, you need to bid on Web Hosting keywords in AdWords (Google's advertising system) to get your Web Hosting PPC ads to show up prominently in the search results.

Here are some high-quality Web Hosting keywords to help you start a successful Google PPC journey.

Rank Web Hosting Keywords Search volume Cost Per Click Paid Difficulty
1 Web hosting 195.0K 6.38 58
2 syarikat web hosting 9 0.00 11
3 aws web hosting 19.0K 8.26 35
4 top 10 web hosting 1.6K 5.83 41
5 pantheon web hosting 580 13.65 34
6 web hosting provider 2.8K 9.57 42
7 cloudflare web hosting 923 9.56 45
8 dream web hosting 1.2K 1.07 24
9 aws web hosting services 13.8K 10.35 28
10 ecommerce web hosting 4.6K 15.80 14

See More Web Hosting Keywords

Also, you can use tools such as AdTargeting to monitor the Web Hosting keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Web Hosting website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Web Hosting keywords research - Adtargeting

PPC for Web Hosting - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Web Hosting PPC ads. On Bing, you can bid on Web Hosting keywords for a lower price.

Here are the search volume and CPC for some of the top Web Hosting keywords.

Rank Web Hosting Keywords Search volume Cost Per Click Paid Difficulty
1 what does web hosting mean 30 0.01 Low
2 best affordable web hosting 35 0.03 Medium
3 free web hosting mysql 16 0.00 Low
4 web hosting dummies 0 0.00 Low
5 web hosting company and dedicated 0 0.00 Low
6 web hosting comparison cnet 0 0.00 Low
7 web hosting secret revealed 12 0.00 Low
8 cheap cheap web hosting 107 0.00 Low
9 instant web hosting 16 0.00 Low
10 effective web hosting 0 0.00 Low

See More Web Hosting Keywords

With these top Web Hosting keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Web Hosting ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Web Hosting audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Web Hosting audience report to give us an insight into the Web Hosting audience.

Rank Interests Audience Gender Age
1 Web hosting 28.3M F:31% M:69% 25-34:38%
2 Webs (web hosting) 705.9K F:29% M:71% 25-34:39%
3 HostPapa - Certified Green Web Hosting 13.1K F:37% M:63% 25-34:32%
4 Website 967.2M F:40.8% M:59.2% 25-34:37%
5 Video hosting service 250.3M F:36% M:64% 25-34:39%
6 Web portal 451.1M F:44.3% M:55.7% 25-34:35%
7 World Wide Web 329.2M F:48.6% M:51.4% 25-34:35%
8 Web browser 175.0M F:35.5% M:64.5% 25-34:37%
9 Web conferencing 90.2M F:51.2% M:48.8% 25-34:31%
10 Cloud computing 171.3M F:40.4% M:59.6% 25-34:35%

When you create Facebook PPC ads, researching other Web Hosting Facebook pages can provide you with inspiration. Here are some popular Web Hosting pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Web Hosting World 3.9K 82 -
2 HostBreak Web Hosting 9.4K 112 -
3 IpHost Web Hosting 11.4K 32 -
4 Unlimited Web Hosting 792 16 -
5 Shinjiru Web Hosting 33.3K 82 MYS
6 HostUpon Web Hosting 450 24 -
7 Qwords Cloud Web Hosting 64.8K 188 IDN
8 Ardetamedia.com - Web Hosting Solution 6.7K 32 -
9 HostPapa - Certified Green Web Hosting 28.7K 194 AUS
10 MangoMatter - Web Hosting Research & Digital Strategy 85 16 -

Through AdTargeting, we can get rich information about these Web Hosting pages.

For example, Web Hosting World, it has got 3.9K likes and published 82 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Web Hosting audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Web Hosting keywords research - Adtargeting

PPC for Web Hosting - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Web Hosting audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Web Hosting audience through user interests.

Web Hosting keywords research - Adtargeting

PPC for Web Hosting - tiktok

Here are some useful articles to help you market your Web Hosting business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

Weight Loss
Wholesale Suppliers