PPC for Web Hosting: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Web Hosting business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Web Hosting
- Target Web Hosting audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Web Hosting and how it can boost your business.
What's PPC for Web Hosting?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Web Hosting business by placing Web Hosting PPC ads in search engines, social media or on websites. But how to develop effective Web Hosting PPC ads? Here are the steps:
5 Step Process To Creating Web Hosting PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Web Hosting ad, which can maximize your advertising revenue.
2. Set a Budget for Your Web Hosting PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Web Hosting ads ROI.
3. Target Web Hosting Audience
You can target Web Hosting audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Web Hosting PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Web Hosting PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Web Hosting Competitors
Learning competitors' PPC strategies can help you understand the Web Hosting audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Web Hosting Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Web Hosting? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Web Hosting on Google, and they are your future customers. To get these potential customers, you need to bid on Web Hosting keywords in AdWords (Google's advertising system) to get your Web Hosting PPC ads to show up prominently in the search results.
Here are some high-quality Web Hosting keywords to help you start a successful Google PPC journey.
| Rank | Web Hosting Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Web hosting | 195.0K | 6.38 | 58 |
| 2 | syarikat web hosting | 9 | 0.00 | 11 |
| 3 | aws web hosting | 19.0K | 8.26 | 35 |
| 4 | top 10 web hosting | 1.6K | 5.83 | 41 |
| 5 | pantheon web hosting | 580 | 13.65 | 34 |
| 6 | web hosting provider | 2.8K | 9.57 | 42 |
| 7 | cloudflare web hosting | 923 | 9.56 | 45 |
| 8 | dream web hosting | 1.2K | 1.07 | 24 |
| 9 | aws web hosting services | 13.8K | 10.35 | 28 |
| 10 | ecommerce web hosting | 4.6K | 15.80 | 14 |
See More Web Hosting Keywords
Also, you can use tools such as AdTargeting to monitor the Web Hosting keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Web Hosting website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Web Hosting - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Web Hosting PPC ads. On Bing, you can bid on Web Hosting keywords for a lower price.
Here are the search volume and CPC for some of the top Web Hosting keywords.
| Rank | Web Hosting Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | what does web hosting mean | 30 | 0.01 | Low |
| 2 | best affordable web hosting | 35 | 0.03 | Medium |
| 3 | free web hosting mysql | 16 | 0.00 | Low |
| 4 | web hosting dummies | 0 | 0.00 | Low |
| 5 | web hosting company and dedicated | 0 | 0.00 | Low |
| 6 | web hosting comparison cnet | 0 | 0.00 | Low |
| 7 | web hosting secret revealed | 12 | 0.00 | Low |
| 8 | cheap cheap web hosting | 107 | 0.00 | Low |
| 9 | instant web hosting | 16 | 0.00 | Low |
| 10 | effective web hosting | 0 | 0.00 | Low |
See More Web Hosting Keywords
With these top Web Hosting keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Web Hosting ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Web Hosting audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Web Hosting audience report to give us an insight into the Web Hosting audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Web hosting | 28.3M | F:31% M:69% | 25-34:38% |
| 2 | Webs (web hosting) | 705.9K | F:29% M:71% | 25-34:39% |
| 3 | HostPapa - Certified Green Web Hosting | 13.1K | F:37% M:63% | 25-34:32% |
| 4 | Website | 967.2M | F:40.8% M:59.2% | 25-34:37% |
| 5 | Video hosting service | 250.3M | F:36% M:64% | 25-34:39% |
| 6 | Web portal | 451.1M | F:44.3% M:55.7% | 25-34:35% |
| 7 | World Wide Web | 329.2M | F:48.6% M:51.4% | 25-34:35% |
| 8 | Web browser | 175.0M | F:35.5% M:64.5% | 25-34:37% |
| 9 | Web conferencing | 90.2M | F:51.2% M:48.8% | 25-34:31% |
| 10 | Cloud computing | 171.3M | F:40.4% M:59.6% | 25-34:35% |
When you create Facebook PPC ads, researching other Web Hosting Facebook pages can provide you with inspiration. Here are some popular Web Hosting pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Web Hosting World | 3.9K | 82 | - |
| 2 | HostBreak Web Hosting | 9.4K | 112 | - |
| 3 | IpHost Web Hosting | 11.4K | 32 | - |
| 4 | Unlimited Web Hosting | 792 | 16 | - |
| 5 | Shinjiru Web Hosting | 33.3K | 82 | MYS |
| 6 | HostUpon Web Hosting | 450 | 24 | - |
| 7 | Qwords Cloud Web Hosting | 64.8K | 188 | IDN |
| 8 | Ardetamedia.com - Web Hosting Solution | 6.7K | 32 | - |
| 9 | HostPapa - Certified Green Web Hosting | 28.7K | 194 | AUS |
| 10 | MangoMatter - Web Hosting Research & Digital Strategy | 85 | 16 | - |
Through AdTargeting, we can get rich information about these Web Hosting pages.
For example, Web Hosting World, it has got 3.9K likes and published 82 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Web Hosting audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Web Hosting - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Web Hosting audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Web Hosting audience through user interests.
PPC for Web Hosting - tiktok
Here are some useful articles to help you market your Web Hosting business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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