PPC for Weight Loss - Essential Tips & Platforms to Increase Sales

PPC for Weight Loss: Essential Tips & Platforms to Increase Sales

Weight Loss keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Weight Loss business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Weight Loss
  • Target Weight Loss audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Weight Loss and how it can boost your business.

Table of Contents:

What's PPC for Weight Loss?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Weight Loss business by placing Weight Loss PPC ads in search engines, social media or on websites. But how to develop effective Weight Loss PPC ads? Here are the steps:

5 Step Process To Creating Weight Loss PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Weight Loss ad, which can maximize your advertising revenue.

2. Set a Budget for Your Weight Loss PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Weight Loss ads ROI.

3. Target Weight Loss Audience

You can target Weight Loss audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Weight Loss PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Weight Loss PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Weight Loss Competitors

Learning competitors' PPC strategies can help you understand the Weight Loss audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Weight Loss Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Weight Loss? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Weight Loss on Google, and they are your future customers. To get these potential customers, you need to bid on Weight Loss keywords in AdWords (Google's advertising system) to get your Weight Loss PPC ads to show up prominently in the search results.

Here are some high-quality Weight Loss keywords to help you start a successful Google PPC journey.

Rank Weight Loss Keywords Search volume Cost Per Click Paid Difficulty
1 weight loss 1.6M 2.73 83
2 chadwick boseman weight loss 6.6K 0.00 0
3 al sharpton weight loss 3.9K 3.27 1
4 bharti singh weight loss 61.6K 0.73 0
5 vegan diet for weight loss 15.4K 2.15 49
6 saxenda weight loss 27.0K 3.45 60
7 best diet plan for weight loss 20.5K 0.83 56
8 protein diet for weight loss 12.2K 1.16 58
9 anne hegerty weight loss 7.4K 0.00 0
10 simple diet plan for weight loss 8.7K 1.06 43

See More Weight Loss Keywords

Also, you can use tools such as AdTargeting to monitor the Weight Loss keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Weight Loss website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Weight Loss keywords research - Adtargeting

PPC for Weight Loss - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Weight Loss PPC ads. On Bing, you can bid on Weight Loss keywords for a lower price.

Here are the search volume and CPC for some of the top Weight Loss keywords.

Rank Weight Loss Keywords Search volume Cost Per Click Paid Difficulty
1 weight loss location 10 0.01 Medium
2 la weight loss diet plan free 15 0.00 Low
3 weight loss diet plan free 21 0.03 Medium
4 info la weight loss 0 0.00 Low
5 most recommended diet weight loss 0 0.00 Low
6 wuick weight loss 16 0.00 Low
7 newest weight loss 18 0.00 Medium
8 diet weight loss shakes 10 0.00 Medium
9 los angeles weight loss 19 0.00 Low
10 golo weight loss 2.0K 0.04 High

See More Weight Loss Keywords

With these top Weight Loss keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Weight Loss ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Weight Loss audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Weight Loss audience report to give us an insight into the Weight Loss audience.

Rank Interests Audience Gender Age
1 Weight training 225.5M F:45.9% M:54.1% 25-34:38%
2 Landfill 9.5M F:62.7% M:37.3% 25-34:28%
3 Olympic weightlifting 18.6M F:26.8% M:73.2% 25-34:39%
4 Palace of Versailles 2.8M F:62.5% M:37.5% 25-34:31%
5 Snatch (weightlifting) 10.5M F:53.9% M:46.1% 25-34:35%
6 Jetsetter 13.7K F:37% M:63% 25-34:52%
7 Bench (weight training) 934.9K F:16.5% M:83.5% 25-34:39%
8 USA Weightlifting 450.8K F:41.1% M:58.9% 25-34:44%
9 International Weightlifting Federation 369.5K F:21.4% M:78.6% 25-34:44%
10 Row (weight-lifting) 214.3K F:37.7% M:62.3% 25-34:43%

When you create Facebook PPC ads, researching other Weight Loss Facebook pages can provide you with inspiration. Here are some popular Weight Loss pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Weight-loss 435 17 -
2 LadyBoss Weight Loss 20.2K 38 -
3 Keto Weight Loss 18 16 -
4 Chiropractic 419 - Weight Loss 419 1.3K 26 -
5 Kudos Weight Loss 340 15 -
6 Weight Loss Surgery Institute 2.1K 61 -
7 ThinWorks Weight Loss Centers 1.4K 52 -
8 OnTrack Weight Loss Retreats 26.0K 20 -
9 Options Medical Weight Loss 3.1K 23 -
10 Riverside Weight Loss Surgery 973 45 -

Through AdTargeting, we can get rich information about these Weight Loss pages.

For example, Weight-loss, it has got 435 likes and published 17 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Weight Loss audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Weight Loss keywords research - Adtargeting

PPC for Weight Loss - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Weight Loss audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Weight Loss audience through user interests.

Weight Loss keywords research - Adtargeting

PPC for Weight Loss - tiktok

Here are some useful articles to help you market your Weight Loss business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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