PPC for Wedding: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Wedding business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Wedding
- Target Wedding audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Wedding and how it can boost your business.
What's PPC for Wedding?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Wedding business by placing Wedding PPC ads in search engines, social media or on websites. But how to develop effective Wedding PPC ads? Here are the steps:
5 Step Process To Creating Wedding PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Wedding ad, which can maximize your advertising revenue.
2. Set a Budget for Your Wedding PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Wedding ads ROI.
3. Target Wedding Audience
You can target Wedding audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Wedding PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Wedding PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Wedding Competitors
Learning competitors' PPC strategies can help you understand the Wedding audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Wedding Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Wedding? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Wedding on Google, and they are your future customers. To get these potential customers, you need to bid on Wedding keywords in AdWords (Google's advertising system) to get your Wedding PPC ads to show up prominently in the search results.
Here are some high-quality Wedding keywords to help you start a successful Google PPC journey.
| Rank | Wedding Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | wedding | 1.5M | 1.12 | 17 |
| 2 | martha stewart weddings | 4.6K | 1.19 | 9 |
| 3 | all inclusive wedding packages | 6.2K | 1.65 | 51 |
| 4 | 17th wedding anniversary | 4.2K | 0.58 | 100 |
| 5 | titanium wedding bands | 9.3K | 1.69 | 100 |
| 6 | pandora wedding rings | 5.7K | 0.91 | 100 |
| 7 | something blue wedding | 8.3K | 0.40 | 100 |
| 8 | small wedding venues near me | 16.6K | 1.26 | 33 |
| 9 | gold wedding rings | 63.0K | 1.29 | 100 |
| 10 | black wedding bands | 9.5K | 1.80 | 100 |
See More Wedding Keywords
Also, you can use tools such as AdTargeting to monitor the Wedding keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Wedding website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Wedding - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Wedding PPC ads. On Bing, you can bid on Wedding keywords for a lower price.
Here are the search volume and CPC for some of the top Wedding keywords.
| Rank | Wedding Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | inexpensive outdoor weddings | 15 | 0.00 | Low |
| 2 | cheap wedding items | 13 | 0.02 | Low |
| 3 | colorful wedding ideas | 22 | 0.00 | Low |
| 4 | used wedding reception items | 15 | 0.00 | Low |
| 5 | tie the knot wedding website | 2.6K | 0.03 | High |
| 6 | wedding receptions packages | 10 | 0.00 | Low |
| 7 | discount wedding reception supplies | 10 | 0.00 | Low |
| 8 | small weddings budget | 10 | 0.00 | Low |
| 9 | sowedding | 10 | 0.00 | Low |
| 10 | wedding reception things do | 0 | 0.00 | Low |
See More Wedding Keywords
With these top Wedding keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Wedding ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Wedding audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Wedding audience report to give us an insight into the Wedding audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Weddings | 358.5M | F:60.1% M:39.9% | 25-34:41% |
| 2 | Wedding dress | 160.5M | F:80.2% M:19.8% | 25-34:43% |
| 3 | Wedding photography | 97.0M | F:66.7% M:33.3% | 25-34:47% |
| 4 | Wedding ring | 83.4M | F:76.7% M:23.3% | 25-34:44% |
| 5 | The Wedding (TV series) | 44.4M | F:69.2% M:30.8% | 25-34:41% |
| 6 | Wedding cake | 43.5M | F:85.9% M:14.1% | 25-34:46% |
| 7 | Wedding reception | 36.8M | F:81.6% M:18.4% | 25-34:49% |
| 8 | Wedding invitation | 29.3M | F:78.9% M:21.1% | 25-34:53% |
| 9 | Wedding videography | 23.5M | F:77.2% M:22.8% | 25-34:51% |
| 10 | Wedding customs by country | 19.9M | F:80.2% M:19.8% | 25-34:50% |
When you create Facebook PPC ads, researching other Wedding Facebook pages can provide you with inspiration. Here are some popular Wedding pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Vera for Wedding - Wedding Planner | 32 | 31 | - |
| 2 | CRAZY WEDDING | 49.0K | 180 | JPN |
| 3 | Tony Wedding | 72.5K | 101 | - |
| 4 | Rin Wedding | 304.4K | 97 | - |
| 5 | Halos Wedding | 15.8K | 87 | - |
| 6 | Odeta Wedding | 15 | 74 | - |
| 7 | FELY Wedding | 37.2K | 68 | - |
| 8 | Louis wedding | 9.9K | 61 | VNM |
| 9 | BON Wedding | 55.0K | 53 | - |
| 10 | Wedding Forward | 261.0K | 41 | - |
Through AdTargeting, we can get rich information about these Wedding pages.
For example, Vera for Wedding - Wedding Planner, it has got 32 likes and published 31 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Wedding audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Wedding - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Wedding audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Wedding audience through user interests.
PPC for Wedding - tiktok
Here are some useful articles to help you market your Wedding business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
More Industries You May Be Interested In:
Weight Loss
Well-Drilling
Wholesale Suppliers
Wildlife Removal