PPC for Wedding - Essential Tips & Platforms to Increase Sales

PPC for Wedding: Essential Tips & Platforms to Increase Sales

Wedding keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Wedding business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Wedding
  • Target Wedding audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Wedding and how it can boost your business.

Table of Contents:

What's PPC for Wedding?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Wedding business by placing Wedding PPC ads in search engines, social media or on websites. But how to develop effective Wedding PPC ads? Here are the steps:

5 Step Process To Creating Wedding PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Wedding ad, which can maximize your advertising revenue.

2. Set a Budget for Your Wedding PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Wedding ads ROI.

3. Target Wedding Audience

You can target Wedding audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Wedding PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Wedding PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Wedding Competitors

Learning competitors' PPC strategies can help you understand the Wedding audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Wedding Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Wedding? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Wedding on Google, and they are your future customers. To get these potential customers, you need to bid on Wedding keywords in AdWords (Google's advertising system) to get your Wedding PPC ads to show up prominently in the search results.

Here are some high-quality Wedding keywords to help you start a successful Google PPC journey.

Rank Wedding Keywords Search volume Cost Per Click Paid Difficulty
1 wedding 1.5M 1.12 17
2 martha stewart weddings 4.6K 1.19 9
3 all inclusive wedding packages 6.2K 1.65 51
4 17th wedding anniversary 4.2K 0.58 100
5 titanium wedding bands 9.3K 1.69 100
6 pandora wedding rings 5.7K 0.91 100
7 something blue wedding 8.3K 0.40 100
8 small wedding venues near me 16.6K 1.26 33
9 gold wedding rings 63.0K 1.29 100
10 black wedding bands 9.5K 1.80 100

See More Wedding Keywords

Also, you can use tools such as AdTargeting to monitor the Wedding keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Wedding website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Wedding keywords research - Adtargeting

PPC for Wedding - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Wedding PPC ads. On Bing, you can bid on Wedding keywords for a lower price.

Here are the search volume and CPC for some of the top Wedding keywords.

Rank Wedding Keywords Search volume Cost Per Click Paid Difficulty
1 inexpensive outdoor weddings 15 0.00 Low
2 cheap wedding items 13 0.02 Low
3 colorful wedding ideas 22 0.00 Low
4 used wedding reception items 15 0.00 Low
5 tie the knot wedding website 2.6K 0.03 High
6 wedding receptions packages 10 0.00 Low
7 discount wedding reception supplies 10 0.00 Low
8 small weddings budget 10 0.00 Low
9 sowedding 10 0.00 Low
10 wedding reception things do 0 0.00 Low

See More Wedding Keywords

With these top Wedding keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Wedding ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Wedding audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Wedding audience report to give us an insight into the Wedding audience.

Rank Interests Audience Gender Age
1 Weddings 358.5M F:60.1% M:39.9% 25-34:41%
2 Wedding dress 160.5M F:80.2% M:19.8% 25-34:43%
3 Wedding photography 97.0M F:66.7% M:33.3% 25-34:47%
4 Wedding ring 83.4M F:76.7% M:23.3% 25-34:44%
5 The Wedding (TV series) 44.4M F:69.2% M:30.8% 25-34:41%
6 Wedding cake 43.5M F:85.9% M:14.1% 25-34:46%
7 Wedding reception 36.8M F:81.6% M:18.4% 25-34:49%
8 Wedding invitation 29.3M F:78.9% M:21.1% 25-34:53%
9 Wedding videography 23.5M F:77.2% M:22.8% 25-34:51%
10 Wedding customs by country 19.9M F:80.2% M:19.8% 25-34:50%

When you create Facebook PPC ads, researching other Wedding Facebook pages can provide you with inspiration. Here are some popular Wedding pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Vera for Wedding - Wedding Planner 32 31 -
3 Tony Wedding 72.5K 101 -
4 Rin Wedding 304.4K 97 -
5 Halos Wedding 15.8K 87 -
6 Odeta Wedding 15 74 -
7 FELY Wedding 37.2K 68 -
8 Louis wedding 9.9K 61 VNM
9 BON Wedding 55.0K 53 -
10 Wedding Forward 261.0K 41 -

Through AdTargeting, we can get rich information about these Wedding pages.

For example, Vera for Wedding - Wedding Planner, it has got 32 likes and published 31 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Wedding audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Wedding keywords research - Adtargeting

PPC for Wedding - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Wedding audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Wedding audience through user interests.

Wedding keywords research - Adtargeting

PPC for Wedding - tiktok

Here are some useful articles to help you market your Wedding business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

Weight Loss
Wholesale Suppliers
Wildlife Removal