PPC for Web Design - Essential Tips & Platforms to Increase Sales

PPC for Web Design: Essential Tips & Platforms to Increase Sales

Web Design keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Web Design business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Web Design
  • Target Web Design audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Web Design and how it can boost your business.

Table of Contents:

What's PPC for Web Design?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Web Design business by placing Web Design PPC ads in search engines, social media or on websites. But how to develop effective Web Design PPC ads? Here are the steps:

5 Step Process To Creating Web Design PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Web Design ad, which can maximize your advertising revenue.

2. Set a Budget for Your Web Design PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Web Design ads ROI.

3. Target Web Design Audience

You can target Web Design audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Web Design PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Web Design PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Web Design Competitors

Learning competitors' PPC strategies can help you understand the Web Design audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Web Design Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Web Design? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Web Design on Google, and they are your future customers. To get these potential customers, you need to bid on Web Design keywords in AdWords (Google's advertising system) to get your Web Design PPC ads to show up prominently in the search results.

Here are some high-quality Web Design keywords to help you start a successful Google PPC journey.

Rank Web Design Keywords Search volume Cost Per Click Paid Difficulty
1 Web design 551.9K 2.94 29
2 dynamic web design 395 7.17 12
3 ui ux web design 2.4K 1.36 23
4 web design for small businesses 2.1K 14.67 15
5 web design and seo 1.1K 9.41 11
6 web developer and web designer 430 0.90 19
7 ecommerce web design company 832 17.06 13
8 web design projects 2.7K 0.67 27
9 web design agency near me 1.2K 13.72 17
10 best web design agency 741 10.02 25

See More Web Design Keywords

Also, you can use tools such as AdTargeting to monitor the Web Design keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Web Design website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Web Design keywords research - Adtargeting

PPC for Web Design - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Web Design PPC ads. On Bing, you can bid on Web Design keywords for a lower price.

Here are the search volume and CPC for some of the top Web Design keywords.

Rank Web Design Keywords Search volume Cost Per Click Paid Difficulty
1 web design 38.2K 0.53 High
2 web design companies 3.4K 0.33 High
3 responsive web design 10.5K 0.11 High
4 web designing near me 41 0.38 High
5 cheaper web designer 0 0.00 Low
6 ecommerce web design company 424 0.17 High
7 wordpress web design 193 1.89 High
8 web design free templates 13 0.00 Medium
9 web design web page 10 0.00 Low
10 web designing forum 0 0.00 Low

See More Web Design Keywords

With these top Web Design keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Web Design ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Web Design audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Web Design audience report to give us an insight into the Web Design audience.

Rank Interests Audience Gender Age
1 Web design 63.4M F:34.8% M:65.2% 25-34:40%
2 Responsive web design 932.5K F:25.3% M:74.7% 18-24:40%
3 Web Designer & Developer 264.0K F:23% M:77% 18-24:50%
4 Web Design Blog 820 F:45% M:55% 25-34:24%
5 Web design program 40 F:14% M:86% 55-64:65
6 Website wireframe 181.9K F:30.8% M:69.2% 4:65%

When you create Facebook PPC ads, researching other Web Design Facebook pages can provide you with inspiration. Here are some popular Web Design pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Distinct Web Design 447 145 -
2 Icon Web Design 109 35 -
3 Perth Web Design 1.1K 15 -
4 Peach Web Design 106 15 -
5 Expert Market: Web Design 1.5K 30 -
6 MILLORET Web Design & SEO 971 22 -
7 Blue Mar Web Design 397 33 -
8 Operion Ecommerce - Web Design 11.0K 17 -
9 Morris Bear Web Design 768 32 -
10 RAZOR Web Design Limited 292 23 -

Through AdTargeting, we can get rich information about these Web Design pages.

For example, Distinct Web Design, it has got 447 likes and published 145 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Web Design audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Web Design keywords research - Adtargeting

PPC for Web Design - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Web Design audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Web Design audience through user interests.

Web Design keywords research - Adtargeting

PPC for Web Design - tiktok

Here are some useful articles to help you market your Web Design business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

Web Development
Web Hosting
Weight Loss