PPC for Web Design: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Web Design business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Web Design
- Target Web Design audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Web Design and how it can boost your business.
What's PPC for Web Design?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Web Design business by placing Web Design PPC ads in search engines, social media or on websites. But how to develop effective Web Design PPC ads? Here are the steps:
5 Step Process To Creating Web Design PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Web Design ad, which can maximize your advertising revenue.
2. Set a Budget for Your Web Design PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Web Design ads ROI.
3. Target Web Design Audience
You can target Web Design audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Web Design PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Web Design PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Web Design Competitors
Learning competitors' PPC strategies can help you understand the Web Design audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Web Design Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Web Design? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Web Design on Google, and they are your future customers. To get these potential customers, you need to bid on Web Design keywords in AdWords (Google's advertising system) to get your Web Design PPC ads to show up prominently in the search results.
Here are some high-quality Web Design keywords to help you start a successful Google PPC journey.
| Rank | Web Design Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Web design | 551.9K | 2.94 | 29 |
| 2 | dynamic web design | 395 | 7.17 | 12 |
| 3 | ui ux web design | 2.4K | 1.36 | 23 |
| 4 | web design for small businesses | 2.1K | 14.67 | 15 |
| 5 | web design and seo | 1.1K | 9.41 | 11 |
| 6 | web developer and web designer | 430 | 0.90 | 19 |
| 7 | ecommerce web design company | 832 | 17.06 | 13 |
| 8 | web design projects | 2.7K | 0.67 | 27 |
| 9 | web design agency near me | 1.2K | 13.72 | 17 |
| 10 | best web design agency | 741 | 10.02 | 25 |
See More Web Design Keywords
Also, you can use tools such as AdTargeting to monitor the Web Design keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Web Design website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Web Design - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Web Design PPC ads. On Bing, you can bid on Web Design keywords for a lower price.
Here are the search volume and CPC for some of the top Web Design keywords.
| Rank | Web Design Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | web design | 38.2K | 0.53 | High |
| 2 | web design companies | 3.4K | 0.33 | High |
| 3 | responsive web design | 10.5K | 0.11 | High |
| 4 | web designing near me | 41 | 0.38 | High |
| 5 | cheaper web designer | 0 | 0.00 | Low |
| 6 | ecommerce web design company | 424 | 0.17 | High |
| 7 | wordpress web design | 193 | 1.89 | High |
| 8 | web design free templates | 13 | 0.00 | Medium |
| 9 | web design web page | 10 | 0.00 | Low |
| 10 | web designing forum | 0 | 0.00 | Low |
See More Web Design Keywords
With these top Web Design keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Web Design ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Web Design audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Web Design audience report to give us an insight into the Web Design audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Web design | 63.4M | F:34.8% M:65.2% | 25-34:40% |
| 2 | Responsive web design | 932.5K | F:25.3% M:74.7% | 18-24:40% |
| 3 | Web Designer & Developer | 264.0K | F:23% M:77% | 18-24:50% |
| 4 | Web Design Blog | 820 | F:45% M:55% | 25-34:24% |
| 5 | Web design program | 40 | F:14% M:86% | 55-64:65 |
| 6 | Website wireframe | 181.9K | F:30.8% M:69.2% | 4:65% |
When you create Facebook PPC ads, researching other Web Design Facebook pages can provide you with inspiration. Here are some popular Web Design pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Distinct Web Design | 447 | 145 | - |
| 2 | Icon Web Design | 109 | 35 | - |
| 3 | Perth Web Design | 1.1K | 15 | - |
| 4 | Peach Web Design | 106 | 15 | - |
| 5 | Expert Market: Web Design | 1.5K | 30 | - |
| 6 | MILLORET Web Design & SEO | 971 | 22 | - |
| 7 | Blue Mar Web Design | 397 | 33 | - |
| 8 | Operion Ecommerce - Web Design | 11.0K | 17 | - |
| 9 | Morris Bear Web Design | 768 | 32 | - |
| 10 | RAZOR Web Design Limited | 292 | 23 | - |
Through AdTargeting, we can get rich information about these Web Design pages.
For example, Distinct Web Design, it has got 447 likes and published 145 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Web Design audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Web Design - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Web Design audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Web Design audience through user interests.
PPC for Web Design - tiktok
Here are some useful articles to help you market your Web Design business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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