PPC for Wealth Management: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Wealth Management business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Wealth Management
- Target Wealth Management audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Wealth Management and how it can boost your business.
What's PPC for Wealth Management?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Wealth Management business by placing Wealth Management PPC ads in search engines, social media or on websites. But how to develop effective Wealth Management PPC ads? Here are the steps:
5 Step Process To Creating Wealth Management PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Wealth Management ad, which can maximize your advertising revenue.
2. Set a Budget for Your Wealth Management PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Wealth Management ads ROI.
3. Target Wealth Management Audience
You can target Wealth Management audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Wealth Management PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Wealth Management PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Wealth Management Competitors
Learning competitors' PPC strategies can help you understand the Wealth Management audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Wealth Management Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Wealth Management? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Wealth Management on Google, and they are your future customers. To get these potential customers, you need to bid on Wealth Management keywords in AdWords (Google's advertising system) to get your Wealth Management PPC ads to show up prominently in the search results.
Here are some high-quality Wealth Management keywords to help you start a successful Google PPC journey.
| Rank | Wealth Management Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | wealth management | 90.5K | 9.13 | 39 |
| 2 | private banking wealth management | 390 | 10.98 | 26 |
| 3 | wealth management cincinnati | 210 | 14.45 | 42 |
| 4 | wealth management sites | 20 | 11.13 | 56 |
| 5 | wealth management meaning | 1.0K | 4.65 | 10 |
| 6 | wealth management course | 1.3K | 2.33 | 67 |
| 7 | largest wealth management firms in the world | 50 | 23.02 | 29 |
| 8 | wealth management association | 140 | 3.97 | 29 |
| 9 | best wealth management | 320 | 26.38 | 62 |
| 10 | wealth management investment banking | 110 | 2.48 | 27 |
See More Wealth Management Keywords
Also, you can use tools such as AdTargeting to monitor the Wealth Management keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Wealth Management website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Wealth Management - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Wealth Management PPC ads. On Bing, you can bid on Wealth Management keywords for a lower price.
Here are the search volume and CPC for some of the top Wealth Management keywords.
| Rank | Wealth Management Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | wealth management | 17.6K | 0.14 | High |
| 2 | seacoast wealth management | 15 | 0.00 | Low |
| 3 | harris wealth management | 18 | 0.00 | Low |
| 4 | pacific wealth management | 27 | 0.00 | Low |
| 5 | wealth management woorree | 0 | 0.00 | Low |
| 6 | wealth management dreeite | 0 | 0.00 | Low |
| 7 | guardian wealth management | 31 | 0.00 | Low |
| 8 | wealth management blogs | 10 | 0.00 | Low |
| 9 | 4 wealth management | 0 | 0.00 | Low |
| 10 | private wealth management firms | 98 | 0.90 | High |
See More Wealth Management Keywords
With these top Wealth Management keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Wealth Management ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Wealth Management audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Wealth Management audience report to give us an insight into the Wealth Management audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Wealth management | 12.2M | F:32.8% M:67.2% | 25-34:31% |
| 2 | Morgan Stanley Wealth Management | 15.9K | F:24% M:76% | 35-44:25% |
| 3 | American Academy of Financial Management | 134.0K | F:33.1% M:66.9% | 25-34:37% |
When you create Facebook PPC ads, researching other Wealth Management Facebook pages can provide you with inspiration. Here are some popular Wealth Management pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Savant Wealth Management | 1.1K | 238 | USA |
| 2 | SmartMoney Wealth Management | 802 | 90 | AUS |
| 3 | Harlow Wealth Management | 61 | 41 | - |
| 4 | Mascagni Wealth Management | 4.0K | 40 | - |
| 5 | Abacus Wealth Management | 271 | 40 | - |
| 6 | AFH Wealth Management | 2.1K | 39 | - |
| 7 | BML Wealth Management | 132 | 38 | - |
| 8 | Endeavour Wealth Management | 235 | 22 | - |
| 9 | CarsonAllaria Wealth Management | 637 | 21 | - |
| 10 | Sentinel Wealth Management | 1 | 21 | - |
Through AdTargeting, we can get rich information about these Wealth Management pages.
For example, Savant Wealth Management, it has got 1.1K likes and published 238 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Wealth Management audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Wealth Management - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Wealth Management audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Wealth Management audience through user interests.
PPC for Wealth Management - tiktok
Here are some useful articles to help you market your Wealth Management business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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