PPC for Solar - Essential Tips & Platforms to Increase Sales

PPC for Solar: Essential Tips & Platforms to Increase Sales

Solar keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Solar business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Solar
  • Target Solar audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Solar and how it can boost your business.

Table of Contents:

What's PPC for Solar?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Solar business by placing Solar PPC ads in search engines, social media or on websites. But how to develop effective Solar PPC ads? Here are the steps:

5 Step Process To Creating Solar PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Solar ad, which can maximize your advertising revenue.

2. Set a Budget for Your Solar PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Solar ads ROI.

3. Target Solar Audience

You can target Solar audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Solar PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Solar PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Solar Competitors

Learning competitors' PPC strategies can help you understand the Solar audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Solar Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Solar? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Solar on Google, and they are your future customers. To get these potential customers, you need to bid on Solar keywords in AdWords (Google's advertising system) to get your Solar PPC ads to show up prominently in the search results.

Here are some high-quality Solar keywords to help you start a successful Google PPC journey.

Rank Solar Keywords Search volume Cost Per Click Paid Difficulty
1 solar 1.5M 2.20 56
2 5kw solar system 7.2K 1.51 100
3 sunpower solar panels 25.4K 9.39 100
4 everlight solar 5.4K 14.74 15
5 1000 watt solar panel 7.2K 1.05 100
6 solaredge designer 17.0K 0.97 2
7 solar gain 5.7K 5.02 24
8 solar world 11.3K 1.71 38
9 fronius solar 3.3K 0.82 81
10 solar panel cost 73.9K 5.54 100

See More Solar Keywords

Also, you can use tools such as AdTargeting to monitor the Solar keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Solar website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Solar keywords research - Adtargeting

PPC for Solar - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Solar PPC ads. On Bing, you can bid on Solar keywords for a lower price.

Here are the search volume and CPC for some of the top Solar keywords.

Rank Solar Keywords Search volume Cost Per Click Paid Difficulty
1 best buy solar panels 78 0.00 Low
2 rooftop solar 226 0.37 High
3 men s solar polar 1 2 zip 0 0.00 Low
4 solar residential solar 10 0.00 Medium
5 solar panels compare 12 0.00 Medium
6 solar panels virginia 32 0.43 High
7 does solar power works 0 0.00 Low
8 solar power home cost 359 0.24 High
9 are sun solar panels 0 0.00 Low
10 solar water heater 3.6K 0.23 High

See More Solar Keywords

With these top Solar keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Solar ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Solar audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Solar audience report to give us an insight into the Solar audience.

Rank Interests Audience Gender Age
1 Solar System 170.0M F:38.7% M:61.3% 25-34:35%
2 Solar energy 146.7M F:27.1% M:72.9% 25-34:32%
3 Solar power 34.4M F:35.3% M:64.7% 25-34:24%
4 Solar panel 26.2M F:34.2% M:65.8% 25-34:24%
5 Solar cell 10.9M F:29.6% M:70.4% 25-34:27%
6 Solar lamp 4.7M F:41.2% M:58.8% 35-44:23%
7 Solaris (operating system) 3.7M F:48.3% M:51.7% 25-34:31%
8 Solar thermal collector 2.5M F:37% M:63% 25-34:29%
9 Solar inverter 2.0M F:4.2% M:95.8% 25-34:45%
10 Solar street light 1.8M F:20.6% M:79.4% 25-34:31%

When you create Facebook PPC ads, researching other Solar Facebook pages can provide you with inspiration. Here are some popular Solar pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 603 Solar 1.3K 18 -
2 Solar Livre - Energia Solar 26.8K 25 BRA
3 Clube Solar Energia Solar 1.7K 25 -
4 Solar Water Heater &Solar Collector_Sunnyrain Solar Energy. 9.8K 16 -
5 Solar Saver 326 1209 -
6 USA Solar 85 989 -
7 Sunrise Solar 1.5K 856 USA
8 Momentum Solar 23.3K 586 USA
9 Solar Time 24.6K 445 MYS
10 POWERHOME SOLAR 254.7K 424 -

Through AdTargeting, we can get rich information about these Solar pages.

For example, 603 Solar, it has got 1.3K likes and published 18 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Solar audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Solar keywords research - Adtargeting

PPC for Solar - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Solar audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Solar audience through user interests.

Solar keywords research - Adtargeting

PPC for Solar - tiktok

Here are some useful articles to help you market your Solar business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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