PPC for Solar: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Solar business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Solar
- Target Solar audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Solar and how it can boost your business.
What's PPC for Solar?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Solar business by placing Solar PPC ads in search engines, social media or on websites. But how to develop effective Solar PPC ads? Here are the steps:
5 Step Process To Creating Solar PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Solar ad, which can maximize your advertising revenue.
2. Set a Budget for Your Solar PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Solar ads ROI.
3. Target Solar Audience
You can target Solar audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Solar PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Solar PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Solar Competitors
Learning competitors' PPC strategies can help you understand the Solar audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Solar Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Solar? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Solar on Google, and they are your future customers. To get these potential customers, you need to bid on Solar keywords in AdWords (Google's advertising system) to get your Solar PPC ads to show up prominently in the search results.
Here are some high-quality Solar keywords to help you start a successful Google PPC journey.
| Rank | Solar Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | solar | 1.5M | 2.20 | 56 |
| 2 | 5kw solar system | 7.2K | 1.51 | 100 |
| 3 | sunpower solar panels | 25.4K | 9.39 | 100 |
| 4 | everlight solar | 5.4K | 14.74 | 15 |
| 5 | 1000 watt solar panel | 7.2K | 1.05 | 100 |
| 6 | solaredge designer | 17.0K | 0.97 | 2 |
| 7 | solar gain | 5.7K | 5.02 | 24 |
| 8 | solar world | 11.3K | 1.71 | 38 |
| 9 | fronius solar | 3.3K | 0.82 | 81 |
| 10 | solar panel cost | 73.9K | 5.54 | 100 |
See More Solar Keywords
Also, you can use tools such as AdTargeting to monitor the Solar keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Solar website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Solar - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Solar PPC ads. On Bing, you can bid on Solar keywords for a lower price.
Here are the search volume and CPC for some of the top Solar keywords.
| Rank | Solar Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | best buy solar panels | 78 | 0.00 | Low |
| 2 | rooftop solar | 226 | 0.37 | High |
| 3 | men s solar polar 1 2 zip | 0 | 0.00 | Low |
| 4 | solar residential solar | 10 | 0.00 | Medium |
| 5 | solar panels compare | 12 | 0.00 | Medium |
| 6 | solar panels virginia | 32 | 0.43 | High |
| 7 | does solar power works | 0 | 0.00 | Low |
| 8 | solar power home cost | 359 | 0.24 | High |
| 9 | are sun solar panels | 0 | 0.00 | Low |
| 10 | solar water heater | 3.6K | 0.23 | High |
See More Solar Keywords
With these top Solar keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Solar ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Solar audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Solar audience report to give us an insight into the Solar audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Solar System | 170.0M | F:38.7% M:61.3% | 25-34:35% |
| 2 | Solar energy | 146.7M | F:27.1% M:72.9% | 25-34:32% |
| 3 | Solar power | 34.4M | F:35.3% M:64.7% | 25-34:24% |
| 4 | Solar panel | 26.2M | F:34.2% M:65.8% | 25-34:24% |
| 5 | Solar cell | 10.9M | F:29.6% M:70.4% | 25-34:27% |
| 6 | Solar lamp | 4.7M | F:41.2% M:58.8% | 35-44:23% |
| 7 | Solaris (operating system) | 3.7M | F:48.3% M:51.7% | 25-34:31% |
| 8 | Solar thermal collector | 2.5M | F:37% M:63% | 25-34:29% |
| 9 | Solar inverter | 2.0M | F:4.2% M:95.8% | 25-34:45% |
| 10 | Solar street light | 1.8M | F:20.6% M:79.4% | 25-34:31% |
When you create Facebook PPC ads, researching other Solar Facebook pages can provide you with inspiration. Here are some popular Solar pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 603 Solar | 1.3K | 18 | - |
| 2 | Solar Livre - Energia Solar | 26.8K | 25 | BRA |
| 3 | Clube Solar Energia Solar | 1.7K | 25 | - |
| 4 | Solar Water Heater &Solar Collector_Sunnyrain Solar Energy. | 9.8K | 16 | - |
| 5 | Solar Saver | 326 | 1209 | - |
| 6 | USA Solar | 85 | 989 | - |
| 7 | Sunrise Solar | 1.5K | 856 | USA |
| 8 | Momentum Solar | 23.3K | 586 | USA |
| 9 | Solar Time | 24.6K | 445 | MYS |
| 10 | POWERHOME SOLAR | 254.7K | 424 | - |
Through AdTargeting, we can get rich information about these Solar pages.
For example, 603 Solar, it has got 1.3K likes and published 18 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Solar audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Solar - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Solar audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Solar audience through user interests.
PPC for Solar - tiktok
Here are some useful articles to help you market your Solar business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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