PPC for Solar Energy: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Solar Energy business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Solar Energy
- Target Solar Energy audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Solar Energy and how it can boost your business.
What's PPC for Solar Energy?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Solar Energy business by placing Solar Energy PPC ads in search engines, social media or on websites. But how to develop effective Solar Energy PPC ads? Here are the steps:
5 Step Process To Creating Solar Energy PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Solar Energy ad, which can maximize your advertising revenue.
2. Set a Budget for Your Solar Energy PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Solar Energy ads ROI.
3. Target Solar Energy Audience
You can target Solar Energy audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Solar Energy PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Solar Energy PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Solar Energy Competitors
Learning competitors' PPC strategies can help you understand the Solar Energy audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Solar Energy Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Solar Energy? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Solar Energy on Google, and they are your future customers. To get these potential customers, you need to bid on Solar Energy keywords in AdWords (Google's advertising system) to get your Solar Energy PPC ads to show up prominently in the search results.
Here are some high-quality Solar Energy keywords to help you start a successful Google PPC journey.
| Rank | Solar Energy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Solar energy | 261.4K | 2.26 | 27 |
| 2 | solar energy solutions | 1.8K | 4.86 | 32 |
| 3 | we get solar energy from | 620 | 3.80 | 2 |
| 4 | solar energy corporation of india | 3.1K | 0.20 | 4 |
| 5 | msedcl solar energy | 720 | 0.44 | 5 |
| 6 | photovoltaic cell converts solar energy into | 1.9K | 0.43 | 3 |
| 7 | use of solar energy | 12.3K | 1.08 | 5 |
| 8 | solar energy system | 9.8K | 1.93 | 88 |
| 9 | passive solar energy | 1.8K | 2.01 | 3 |
| 10 | solar energy storage | 2.9K | 2.40 | 79 |
See More Solar Energy Keywords
Also, you can use tools such as AdTargeting to monitor the Solar Energy keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Solar Energy website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Solar Energy - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Solar Energy PPC ads. On Bing, you can bid on Solar Energy keywords for a lower price.
Here are the search volume and CPC for some of the top Solar Energy keywords.
| Rank | Solar Energy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | solar energy near me | 52 | 0.12 | High |
| 2 | solar energy workshop | 10 | 0.00 | Low |
| 3 | solar energy group | 18 | 0.00 | Low |
| 4 | worlds biggest use solar energy | 0 | 0.00 | Low |
| 5 | find home solar energy company | 0 | 0.00 | Low |
| 6 | solar energy electricit | 0 | 0.00 | Low |
| 7 | solar energy laws | 37 | 0.00 | Low |
| 8 | search solar energy | 0 | 0.00 | Low |
| 9 | top solar energy professionals | 0 | 0.00 | Low |
| 10 | solar energy systems engineer | 46 | 0.00 | Low |
See More Solar Energy Keywords
With these top Solar Energy keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Solar Energy ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Solar Energy audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Solar Energy audience report to give us an insight into the Solar Energy audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Solar energy | 146.7M | F:27.1% M:72.9% | 25-34:32% |
| 2 | American Solar Energy Society | 335.2K | F:35.7% M:64.3% | 35-44:24% |
| 3 | Solar Energy World | 66.8K | F:42% M:58% | 35-44:30% |
| 4 | Solar Energy Industries Association | 35.7K | F:21% M:79% | 25-34:30% |
| 5 | International Solar Energy Society | 18.2K | F:52% M:48% | 25-34:30% |
| 6 | Photovoltaics | 11.0M | F:32.6% M:67.4% | 35-44:25% |
| 7 | Solar thermal energy | 837.6K | F:18% M:82% | 25-34:31% |
| 8 | Solar power in the United States | 8.5K | F:16% M:84% | 25-34:36% |
When you create Facebook PPC ads, researching other Solar Energy Facebook pages can provide you with inspiration. Here are some popular Solar Energy pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Solar Energy | 46 | 69 | - |
| 2 | 365 Solar Energy | 1.2K | 41 | - |
| 3 | Solar Energy World | 8.0K | 47 | AUS |
| 4 | Solar Energy Experts | 18 | 42 | - |
| 5 | Solar Energy DMV | 5.6K | 41 | - |
| 6 | Solar Energy Shop | 558 | 38 | USA |
| 7 | Shop Solar Energy | 95 | 15 | - |
| 8 | Polaron Solar Energy | 13.7K | 235 | CAN |
| 9 | Solar Energy Consulting | 4.4K | 39 | - |
| 10 | Home Solar Energy | 1.3K | 36 | - |
Through AdTargeting, we can get rich information about these Solar Energy pages.
For example, Solar Energy, it has got 46 likes and published 69 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Solar Energy audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Solar Energy - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Solar Energy audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Solar Energy audience through user interests.
PPC for Solar Energy - tiktok
Here are some useful articles to help you market your Solar Energy business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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