PPC for Spas - Essential Tips & Platforms to Increase Sales

PPC for Spas: Essential Tips & Platforms to Increase Sales

Spas keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Spas business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Spas
  • Target Spas audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Spas and how it can boost your business.

Table of Contents:

What's PPC for Spas?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Spas business by placing Spas PPC ads in search engines, social media or on websites. But how to develop effective Spas PPC ads? Here are the steps:

5 Step Process To Creating Spas PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Spas ad, which can maximize your advertising revenue.

2. Set a Budget for Your Spas PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Spas ads ROI.

3. Target Spas Audience

You can target Spas audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Spas PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Spas PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Spas Competitors

Learning competitors' PPC strategies can help you understand the Spas audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Spas Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Spas? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Spas on Google, and they are your future customers. To get these potential customers, you need to bid on Spas keywords in AdWords (Google's advertising system) to get your Spas PPC ads to show up prominently in the search results.

Here are some high-quality Spas keywords to help you start a successful Google PPC journey.

Rank Spas Keywords Search volume Cost Per Click Paid Difficulty
1 Spas 3.4M 0.53 22
2 spas hot tubs 14.8K 1.01 100
3 used spas 880 0.87 87
4 nearby day spas 390 1.50 6
5 full body spas near me 1.3K 1.29 12
6 upscale spas 170 1.24 5
7 spas near me now 390 1.07 10
8 pools and spas 14.8K 1.54 57
9 la spas 27.1K 1.40 12
10 dynasty spas 3.6K 1.73 83

See More Spas Keywords

Also, you can use tools such as AdTargeting to monitor the Spas keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Spas website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Spas keywords research - Adtargeting

PPC for Spas - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Spas PPC ads. On Bing, you can bid on Spas keywords for a lower price.

Here are the search volume and CPC for some of the top Spas keywords.

Rank Spas Keywords Search volume Cost Per Click Paid Difficulty
1 day spas pygery 0 0.00 Low
2 artesian spas hot tub 21 0.00 Low
3 spas close to me 22 0.00 Medium
4 spas discount codes 0 0.00 Low
5 spas day spas 0 0.00 Low
6 best spas world 10 0.00 Low
7 full day spas 99 0.00 Low
8 hot tub and spas for sale 11 0.00 Low
9 new spas 25 0.31 High
10 hot springs spas pools 0 0.00 Low

See More Spas Keywords

With these top Spas keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Spas ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Spas audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Spas audience report to give us an insight into the Spas audience.

Rank Interests Audience Gender Age
1 Spas 692.4M F:59.9% M:40.1% 25-34:37%
2 Spass muss sein 704.7K F:54.2% M:45.8% 25-34:50%
3 Anantara Hotels Resorts & Spas 419.5K F:49.9% M:50.1% 25-34:43%
4 Arctic Spas 160 F:55% M:45% 35-44:28%
5 Fun 267.9M F:41.2% M:58.8% 25-34:37%
6 Salvation 47.5M F:54.5% M:45.5% 25-34:30%
7 Save the Children 15.6M F:54.9% M:45.1% 25-34:34%
8 Search and rescue 12.6M F:53.9% M:46.1% 25-34:28%
9 Emergency service 12.4M F:45.3% M:54.7% 25-34:31%
10 Rescue 12.3M F:52.9% M:47.1% 25-34:29%

When you create Facebook PPC ads, researching other Spas Facebook pages can provide you with inspiration. Here are some popular Spas pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Atlas Spas and Swim Spas 2.6K 94 -
2 Master Spas 125.9K 246 USA
3 SF Spas 98 152 USA
4 Oasis Spas 8.5K 99 -
5 Online Spas 22.5K 66 ENG
6 Spas Wholesale 3.2K 50 AUS
7 Innovative Spas 1.9K 45 -
8 Sunset Spas 740 43 USA
9 Pinnacle Spas 216 39 USA
10 Luso Spas 17.1K 37 -

Through AdTargeting, we can get rich information about these Spas pages.

For example, Atlas Spas and Swim Spas, it has got 2.6K likes and published 94 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Spas audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Spas keywords research - Adtargeting

PPC for Spas - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Spas audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Spas audience through user interests.

Spas keywords research - Adtargeting

PPC for Spas - tiktok

Here are some useful articles to help you market your Spas business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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