PPC for Spas: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Spas business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Spas
- Target Spas audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Spas and how it can boost your business.
What's PPC for Spas?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Spas business by placing Spas PPC ads in search engines, social media or on websites. But how to develop effective Spas PPC ads? Here are the steps:
5 Step Process To Creating Spas PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Spas ad, which can maximize your advertising revenue.
2. Set a Budget for Your Spas PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Spas ads ROI.
3. Target Spas Audience
You can target Spas audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Spas PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Spas PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Spas Competitors
Learning competitors' PPC strategies can help you understand the Spas audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Spas Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Spas? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Spas on Google, and they are your future customers. To get these potential customers, you need to bid on Spas keywords in AdWords (Google's advertising system) to get your Spas PPC ads to show up prominently in the search results.
Here are some high-quality Spas keywords to help you start a successful Google PPC journey.
| Rank | Spas Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Spas | 3.4M | 0.53 | 22 |
| 2 | spas hot tubs | 14.8K | 1.01 | 100 |
| 3 | used spas | 880 | 0.87 | 87 |
| 4 | nearby day spas | 390 | 1.50 | 6 |
| 5 | full body spas near me | 1.3K | 1.29 | 12 |
| 6 | upscale spas | 170 | 1.24 | 5 |
| 7 | spas near me now | 390 | 1.07 | 10 |
| 8 | pools and spas | 14.8K | 1.54 | 57 |
| 9 | la spas | 27.1K | 1.40 | 12 |
| 10 | dynasty spas | 3.6K | 1.73 | 83 |
See More Spas Keywords
Also, you can use tools such as AdTargeting to monitor the Spas keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Spas website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Spas - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Spas PPC ads. On Bing, you can bid on Spas keywords for a lower price.
Here are the search volume and CPC for some of the top Spas keywords.
| Rank | Spas Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | day spas pygery | 0 | 0.00 | Low |
| 2 | artesian spas hot tub | 21 | 0.00 | Low |
| 3 | spas close to me | 22 | 0.00 | Medium |
| 4 | spas discount codes | 0 | 0.00 | Low |
| 5 | spas day spas | 0 | 0.00 | Low |
| 6 | best spas world | 10 | 0.00 | Low |
| 7 | full day spas | 99 | 0.00 | Low |
| 8 | hot tub and spas for sale | 11 | 0.00 | Low |
| 9 | new spas | 25 | 0.31 | High |
| 10 | hot springs spas pools | 0 | 0.00 | Low |
See More Spas Keywords
With these top Spas keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Spas ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Spas audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Spas audience report to give us an insight into the Spas audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Spas | 692.4M | F:59.9% M:40.1% | 25-34:37% |
| 2 | Spass muss sein | 704.7K | F:54.2% M:45.8% | 25-34:50% |
| 3 | Anantara Hotels Resorts & Spas | 419.5K | F:49.9% M:50.1% | 25-34:43% |
| 4 | Arctic Spas | 160 | F:55% M:45% | 35-44:28% |
| 5 | Fun | 267.9M | F:41.2% M:58.8% | 25-34:37% |
| 6 | Salvation | 47.5M | F:54.5% M:45.5% | 25-34:30% |
| 7 | Save the Children | 15.6M | F:54.9% M:45.1% | 25-34:34% |
| 8 | Search and rescue | 12.6M | F:53.9% M:46.1% | 25-34:28% |
| 9 | Emergency service | 12.4M | F:45.3% M:54.7% | 25-34:31% |
| 10 | Rescue | 12.3M | F:52.9% M:47.1% | 25-34:29% |
When you create Facebook PPC ads, researching other Spas Facebook pages can provide you with inspiration. Here are some popular Spas pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Atlas Spas and Swim Spas | 2.6K | 94 | - |
| 2 | Master Spas | 125.9K | 246 | USA |
| 3 | SF Spas | 98 | 152 | USA |
| 4 | Oasis Spas | 8.5K | 99 | - |
| 5 | Online Spas | 22.5K | 66 | ENG |
| 6 | Spas Wholesale | 3.2K | 50 | AUS |
| 7 | Innovative Spas | 1.9K | 45 | - |
| 8 | Sunset Spas | 740 | 43 | USA |
| 9 | Pinnacle Spas | 216 | 39 | USA |
| 10 | Luso Spas | 17.1K | 37 | - |
Through AdTargeting, we can get rich information about these Spas pages.
For example, Atlas Spas and Swim Spas, it has got 2.6K likes and published 94 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Spas audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Spas - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Spas audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Spas audience through user interests.
PPC for Spas - tiktok
Here are some useful articles to help you market your Spas business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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