PPC for Swimming Pool - Essential Tips & Platforms to Increase Sales

PPC for Swimming Pool: Essential Tips & Platforms to Increase Sales

Swimming Pool keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Swimming Pool business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Swimming Pool
  • Target Swimming Pool audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Swimming Pool and how it can boost your business.

Table of Contents:

What's PPC for Swimming Pool?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Swimming Pool business by placing Swimming Pool PPC ads in search engines, social media or on websites. But how to develop effective Swimming Pool PPC ads? Here are the steps:

5 Step Process To Creating Swimming Pool PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Swimming Pool ad, which can maximize your advertising revenue.

2. Set a Budget for Your Swimming Pool PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Swimming Pool ads ROI.

3. Target Swimming Pool Audience

You can target Swimming Pool audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Swimming Pool PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Swimming Pool PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Swimming Pool Competitors

Learning competitors' PPC strategies can help you understand the Swimming Pool audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Swimming Pool Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Swimming Pool? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Swimming Pool on Google, and they are your future customers. To get these potential customers, you need to bid on Swimming Pool keywords in AdWords (Google's advertising system) to get your Swimming Pool PPC ads to show up prominently in the search results.

Here are some high-quality Swimming Pool keywords to help you start a successful Google PPC journey.

Rank Swimming Pool Keywords Search volume Cost Per Click Paid Difficulty
1 inground swimming pools 9.9K 2.08 100
2 swimming pools for sale 49.5K 0.90 100
3 indoor swimming pool near me 18.1K 2.14 8
4 a swimming pool 1.3K 0.62 97
5 lap swimming pool near me 1.9K 2.53 13
6 swimming pool dealers near me 1.0K 3.41 92
7 10ft swimming pool 6.6K 0.27 100
8 makro swimming pools 2.9K 0.08 100
9 indoor swimming pool 49.5K 1.44 12
10 costco swimming pool 2021 1.0K 1.18 100

See More Swimming Pool Keywords

Also, you can use tools such as AdTargeting to monitor the Swimming Pool keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Swimming Pool website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Swimming Pool keywords research - Adtargeting

PPC for Swimming Pool - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Swimming Pool PPC ads. On Bing, you can bid on Swimming Pool keywords for a lower price.

Here are the search volume and CPC for some of the top Swimming Pool keywords.

Rank Swimming Pool Keywords Search volume Cost Per Click Paid Difficulty
1 swimming pool 107.6K 0.10 High
2 swimming pool intex 337 0.16 High
3 small backyard swimming pool ideas 17 0.00 Low
4 swimming pool cabanas 31 0.04 High
5 clearance swimming pools sale 0 0.00 Low
6 swimming pool maintenance guide pdf 32 0.00 Low
7 swimming pools stores 19 0.18 High
8 swimming pool stores close me 0 0.00 Low
9 great deals swimming pools 0 0.00 Low
10 swimming pools ft under 0 0.00 Low

See More Swimming Pool Keywords

With these top Swimming Pool keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Swimming Pool ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Swimming Pool audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Swimming Pool audience report to give us an insight into the Swimming Pool audience.

Rank Interests Audience Gender Age
1 Swimming pool 179.3M F:50.4% M:49.6% 25-34:33%
2 Swimming pool service technician 188.8K F:47.6% M:52.4% 25-34:30%
3 Swimming Pool (film) 133.6K F:54% M:46% 35-44:36%
4 Swimming pool sanitation 79.6K F:52% M:48% 35-44:28%
5 Swimming float 130.8K F:45% M:55% 25-34:33%

When you create Facebook PPC ads, researching other Swimming Pool Facebook pages can provide you with inspiration. Here are some popular Swimming Pool pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Swimming Pool Supply 617 32 -
2 The Swimming Pool Shop 313 24 ZAF
3 Barker's Swimming Pool Center 317 29 USA
4 Swimming Pool Plastering-Tile-Coping 810 18 -
6 Plympton Swimming Pool and Gym 2.2K 25 -
7 Weymouth Swimming Pool & Fitness Centre 2.2K 17 -
8 ASP - America's Swimming Pool Company 8.1K 39 -
9 BlueLeaf Swimming Pool Construction and Services 10.2K 17 PHL
10 ASP - America's Swimming Pool Co. Billings 220 22 -

Through AdTargeting, we can get rich information about these Swimming Pool pages.

For example, Swimming Pool Supply, it has got 617 likes and published 32 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Swimming Pool audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Swimming Pool keywords research - Adtargeting

PPC for Swimming Pool - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Swimming Pool audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Swimming Pool audience through user interests.

Swimming Pool keywords research - Adtargeting

PPC for Swimming Pool - tiktok

Here are some useful articles to help you market your Swimming Pool business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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