PPC for Technology: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Technology business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Technology
- Target Technology audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Technology and how it can boost your business.
What's PPC for Technology?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Technology business by placing Technology PPC ads in search engines, social media or on websites. But how to develop effective Technology PPC ads? Here are the steps:
5 Step Process To Creating Technology PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Technology ad, which can maximize your advertising revenue.
2. Set a Budget for Your Technology PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Technology ads ROI.
3. Target Technology Audience
You can target Technology audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Technology PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Technology PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Technology Competitors
Learning competitors' PPC strategies can help you understand the Technology audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Technology Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Technology? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Technology on Google, and they are your future customers. To get these potential customers, you need to bid on Technology keywords in AdWords (Google's advertising system) to get your Technology PPC ads to show up prominently in the search results.
Here are some high-quality Technology keywords to help you start a successful Google PPC journey.
| Rank | Technology Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | chaitanya bharathi institute of technology | 13.2K | 0.23 | 2 |
| 2 | don bosco institute of technology mumbai | 5.4K | 0.34 | 0 |
| 3 | sathyabama institute of science and technology | 11.2K | 0.13 | 5 |
| 4 | bbc technology | 4.7K | 0.97 | 1 |
| 5 | modern technology | 39.4K | 2.67 | 2 |
| 6 | ai technology | 23.2K | 2.65 | 21 |
| 7 | music technology | 7.9K | 3.73 | 8 |
| 8 | sant longowal institute of engineering and technology | 6.3K | 0.32 | 3 |
| 9 | technology management | 12.4K | 4.46 | 8 |
| 10 | information and communication technology | 36.4K | 1.39 | 1 |
See More Technology Keywords
Also, you can use tools such as AdTargeting to monitor the Technology keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Technology website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Technology - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Technology PPC ads. On Bing, you can bid on Technology keywords for a lower price.
Here are the search volume and CPC for some of the top Technology keywords.
| Rank | Technology Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | technology updates | 47 | 0.04 | Medium |
| 2 | technology download | 10 | 0.00 | Low |
| 3 | definitive technology studiomonitor | 13 | 0.00 | Low |
| 4 | bctechnology com | 10 | 0.00 | Low |
| 5 | technology news sites | 22 | 0.00 | Low |
| 6 | technology news latest | 10 | 0.00 | Low |
| 7 | technology software company | 10 | 0.00 | Low |
| 8 | describe technology | 10 | 0.00 | Low |
| 9 | meaning definition technology | 0 | 0.00 | Low |
| 10 | technology information website | 0 | 0.00 | Low |
See More Technology Keywords
With these top Technology keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Technology ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Technology audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Technology audience report to give us an insight into the Technology audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Technology | 1.8B | F:39.7% M:60.3% | 25-34:37% |
| 2 | Information technology | 330.1M | F:39% M:61% | 25-34:38% |
| 3 | Educational technology | 141.1M | F:47.4% M:52.6% | 25-34:35% |
| 4 | Creative Technology | 74.4M | F:54% M:46% | 25-34:36% |
| 5 | Massachusetts Institute of Technology | 28.4M | F:43% M:57% | 25-34:34% |
| 6 | Institute of technology | 18.1M | F:33.4% M:66.6% | 18-24:42% |
| 7 | Stevens Institute of Technology | 14.3M | F:43.7% M:56.3% | 18-24:36% |
| 8 | Bachelor of Technology | 14.1M | F:28.1% M:71.9% | 18-24:41% |
| 9 | Indian Institutes of Technology | 13.8M | F:29% M:71% | 25-34:35% |
| 10 | Monterrey Institute of Technology and Higher Education | 12.9M | F:52.6% M:47.4% | 18-24:31% |
When you create Facebook PPC ads, researching other Technology Facebook pages can provide you with inspiration. Here are some popular Technology pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Technology | 19 | 31 | - |
| 2 | Technology + | 1.4K | 455 | - |
| 3 | Technology | 3.0K | 17 | - |
| 4 | ASTON Technology | 196.3K | 352 | - |
| 5 | Technology Valley | 248.8K | 191 | EGY |
| 6 | Naboso Technology | 3.0K | 178 | USA |
| 7 | Technology Trends | 28 | 146 | - |
| 8 | Lorex Technology | 121.0K | 138 | USA |
| 9 | Rackspace Technology | 119.2K | 109 | - |
| 10 | iList Technology | 724 | 99 | - |
Through AdTargeting, we can get rich information about these Technology pages.
For example, Technology, it has got 19 likes and published 31 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Technology audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Technology - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Technology audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Technology audience through user interests.
PPC for Technology - tiktok
Here are some useful articles to help you market your Technology business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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