PPC for Tourism: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Tourism business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Tourism
- Target Tourism audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Tourism and how it can boost your business.
What's PPC for Tourism?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Tourism business by placing Tourism PPC ads in search engines, social media or on websites. But how to develop effective Tourism PPC ads? Here are the steps:
5 Step Process To Creating Tourism PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Tourism ad, which can maximize your advertising revenue.
2. Set a Budget for Your Tourism PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Tourism ads ROI.
3. Target Tourism Audience
You can target Tourism audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Tourism PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Tourism PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Tourism Competitors
Learning competitors' PPC strategies can help you understand the Tourism audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Tourism Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Tourism? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Tourism on Google, and they are your future customers. To get these potential customers, you need to bid on Tourism keywords in AdWords (Google's advertising system) to get your Tourism PPC ads to show up prominently in the search results.
Here are some high-quality Tourism keywords to help you start a successful Google PPC journey.
| Rank | Tourism Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Tourism | 652.5K | 0.73 | 1 |
| 2 | top tourism websites | 70 | 0.42 | 3 |
| 3 | department of tourism address | 210 | 0.00 | 0 |
| 4 | define travel and tourism | 50 | 0.00 | 0 |
| 5 | canada department of tourism | 70 | 1.79 | 13 |
| 6 | head of department of tourism | 70 | 0.00 | 0 |
| 7 | tourism defined | 22.2K | 1.14 | 0 |
| 8 | wikipedia tourism | 720 | 0.00 | 0 |
| 9 | is tourism and industry | 10 | 0.00 | 0 |
| 10 | scope of tourism wikipedia | 50 | 0.00 | 0 |
See More Tourism Keywords
Also, you can use tools such as AdTargeting to monitor the Tourism keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Tourism website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Tourism - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Tourism PPC ads. On Bing, you can bid on Tourism keywords for a lower price.
Here are the search volume and CPC for some of the top Tourism keywords.
| Rank | Tourism Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | tourism india wikipedia | 0 | 0.00 | Low |
| 2 | jamaica tourism | 323 | 0.06 | High |
| 3 | tourism in indiana | 17 | 0.00 | Low |
| 4 | branson tourism | 272 | 0.19 | High |
| 5 | tourism defenition | 0 | 0.00 | Low |
| 6 | encyclopedia tourism | 0 | 0.00 | Low |
| 7 | tourism guides free | 0 | 0.00 | Low |
| 8 | american tourism | 22 | 0.00 | Low |
| 9 | world tourism wikipedia | 0 | 0.00 | Low |
| 10 | maine tourism website | 99 | 0.00 | Low |
See More Tourism Keywords
With these top Tourism keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Tourism ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Tourism audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Tourism audience report to give us an insight into the Tourism audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Tourism | 909.2M | F:45.6% M:54.4% | 25-34:36% |
| 2 | Ecotourism | 146.3M | F:56.1% M:43.9% | 25-34:37% |
| 3 | Tourism in Vietnam | 35.4M | F:52.3% M:47.7% | 25-34:40% |
| 4 | Rural tourism | 10.1M | F:65.2% M:34.8% | 35-44:30% |
| 5 | Tourism in Singapore | 7.3M | F:38.3% M:61.7% | 25-34:55% |
| 6 | Korea Tourism Organization | 4.9M | F:69.1% M:30.9% | 18-24:41% |
| 7 | Secretariat of Tourism (Mexico) | 4.3M | F:63.6% M:36.4% | 25-34:38% |
| 8 | Kerala Tourism | 3.5M | F:23% M:77% | 25-34:44% |
| 9 | Tourism in Greece | 3.2M | F:53.8% M:46.2% | 25-34:33% |
| 10 | Medical tourism | 2.2M | F:42.1% M:57.9% | 25-34:35% |
When you create Facebook PPC ads, researching other Tourism Facebook pages can provide you with inspiration. Here are some popular Tourism pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Tourism27 | 49 | 20 | - |
| 2 | Bermuda Tourism | 378.0K | 397 | USA |
| 3 | Tourism Kamloops | 30.5K | 180 | CAN |
| 4 | Zürich Tourism | 271.9K | 174 | CHE |
| 5 | Pinoy Tourism | 303.3K | 115 | ARE |
| 6 | Tourism Oxford | 7.2K | 114 | CAN |
| 7 | Ottawa Tourism | 127.6K | 103 | CAN |
| 8 | Tourism Fiji | 618.4K | 101 | - |
| 9 | Saxony Tourism | 129.5K | 91 | CZE |
| 10 | Karnataka Tourism | 1.2M | 70 | - |
Through AdTargeting, we can get rich information about these Tourism pages.
For example, Tourism27, it has got 49 likes and published 20 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Tourism audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Tourism - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Tourism audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Tourism audience through user interests.
PPC for Tourism - tiktok
Here are some useful articles to help you market your Tourism business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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