PPC for Tourism - Essential Tips & Platforms to Increase Sales

PPC for Tourism: Essential Tips & Platforms to Increase Sales

Tourism keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Tourism business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Tourism
  • Target Tourism audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Tourism and how it can boost your business.

Table of Contents:

What's PPC for Tourism?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Tourism business by placing Tourism PPC ads in search engines, social media or on websites. But how to develop effective Tourism PPC ads? Here are the steps:

5 Step Process To Creating Tourism PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Tourism ad, which can maximize your advertising revenue.

2. Set a Budget for Your Tourism PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Tourism ads ROI.

3. Target Tourism Audience

You can target Tourism audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Tourism PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Tourism PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Tourism Competitors

Learning competitors' PPC strategies can help you understand the Tourism audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Tourism Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Tourism? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Tourism on Google, and they are your future customers. To get these potential customers, you need to bid on Tourism keywords in AdWords (Google's advertising system) to get your Tourism PPC ads to show up prominently in the search results.

Here are some high-quality Tourism keywords to help you start a successful Google PPC journey.

Rank Tourism Keywords Search volume Cost Per Click Paid Difficulty
1 Tourism 652.5K 0.73 1
2 top tourism websites 70 0.42 3
3 department of tourism address 210 0.00 0
4 define travel and tourism 50 0.00 0
5 canada department of tourism 70 1.79 13
6 head of department of tourism 70 0.00 0
7 tourism defined 22.2K 1.14 0
8 wikipedia tourism 720 0.00 0
9 is tourism and industry 10 0.00 0
10 scope of tourism wikipedia 50 0.00 0

See More Tourism Keywords

Also, you can use tools such as AdTargeting to monitor the Tourism keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Tourism website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Tourism keywords research - Adtargeting

PPC for Tourism - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Tourism PPC ads. On Bing, you can bid on Tourism keywords for a lower price.

Here are the search volume and CPC for some of the top Tourism keywords.

Rank Tourism Keywords Search volume Cost Per Click Paid Difficulty
1 tourism india wikipedia 0 0.00 Low
2 jamaica tourism 323 0.06 High
3 tourism in indiana 17 0.00 Low
4 branson tourism 272 0.19 High
5 tourism defenition 0 0.00 Low
6 encyclopedia tourism 0 0.00 Low
7 tourism guides free 0 0.00 Low
8 american tourism 22 0.00 Low
9 world tourism wikipedia 0 0.00 Low
10 maine tourism website 99 0.00 Low

See More Tourism Keywords

With these top Tourism keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Tourism ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Tourism audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Tourism audience report to give us an insight into the Tourism audience.

Rank Interests Audience Gender Age
1 Tourism 909.2M F:45.6% M:54.4% 25-34:36%
2 Ecotourism 146.3M F:56.1% M:43.9% 25-34:37%
3 Tourism in Vietnam 35.4M F:52.3% M:47.7% 25-34:40%
4 Rural tourism 10.1M F:65.2% M:34.8% 35-44:30%
5 Tourism in Singapore 7.3M F:38.3% M:61.7% 25-34:55%
6 Korea Tourism Organization 4.9M F:69.1% M:30.9% 18-24:41%
7 Secretariat of Tourism (Mexico) 4.3M F:63.6% M:36.4% 25-34:38%
8 Kerala Tourism 3.5M F:23% M:77% 25-34:44%
9 Tourism in Greece 3.2M F:53.8% M:46.2% 25-34:33%
10 Medical tourism 2.2M F:42.1% M:57.9% 25-34:35%

When you create Facebook PPC ads, researching other Tourism Facebook pages can provide you with inspiration. Here are some popular Tourism pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Tourism27 49 20 -
2 Bermuda Tourism 378.0K 397 USA
3 Tourism Kamloops 30.5K 180 CAN
4 Zürich Tourism 271.9K 174 CHE
5 Pinoy Tourism 303.3K 115 ARE
6 Tourism Oxford 7.2K 114 CAN
7 Ottawa Tourism 127.6K 103 CAN
8 Tourism Fiji 618.4K 101 -
9 Saxony Tourism 129.5K 91 CZE
10 Karnataka Tourism 1.2M 70 -

Through AdTargeting, we can get rich information about these Tourism pages.

For example, Tourism27, it has got 49 likes and published 20 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Tourism audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Tourism keywords research - Adtargeting

PPC for Tourism - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Tourism audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Tourism audience through user interests.

Tourism keywords research - Adtargeting

PPC for Tourism - tiktok

Here are some useful articles to help you market your Tourism business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?