PPC for Travel: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Travel business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Travel
- Target Travel audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Travel and how it can boost your business.
What's PPC for Travel?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Travel business by placing Travel PPC ads in search engines, social media or on websites. But how to develop effective Travel PPC ads? Here are the steps:
5 Step Process To Creating Travel PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Travel ad, which can maximize your advertising revenue.
2. Set a Budget for Your Travel PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Travel ads ROI.
3. Target Travel Audience
You can target Travel audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Travel PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Travel PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Travel Competitors
Learning competitors' PPC strategies can help you understand the Travel audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Travel Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Travel? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Travel on Google, and they are your future customers. To get these potential customers, you need to bid on Travel keywords in AdWords (Google's advertising system) to get your Travel PPC ads to show up prominently in the search results.
Here are some high-quality Travel keywords to help you start a successful Google PPC journey.
| Rank | Travel Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | travel suitcase | 30.8K | 0.75 | 100 |
| 2 | travelport viewtrip | 19.0K | 2.21 | 1 |
| 3 | travel leisure | 11.2K | 2.12 | 6 |
| 4 | places to travel | 37.4K | 1.45 | 7 |
| 5 | travel boutique online | 56.1K | 1.81 | 0 |
| 6 | usda pet travel | 5.3K | 4.46 | 3 |
| 7 | travels booking | 23.9K | 0.30 | 43 |
| 8 | tours and travels | 59.5K | 0.23 | 19 |
| 9 | air travel | 30.2K | 1.08 | 28 |
| 10 | travelodge saskatoon | 10.3K | 0.72 | 18 |
See More Travel Keywords
Also, you can use tools such as AdTargeting to monitor the Travel keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Travel website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Travel - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Travel PPC ads. On Bing, you can bid on Travel keywords for a lower price.
Here are the search volume and CPC for some of the top Travel keywords.
| Rank | Travel Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | www travelocity om | 11 | 0.00 | Low |
| 2 | airfare international travel | 0 | 0.00 | Low |
| 3 | travelsonline | 0 | 0.00 | Low |
| 4 | travel travelled | 0 | 0.00 | Low |
| 5 | far government travel | 0 | 0.00 | Low |
| 6 | top travel deals | 161 | 0.00 | Low |
| 7 | ghost shows on travel channel | 29 | 0.00 | Low |
| 8 | free printable travel list | 10 | 0.00 | Low |
| 9 | cheap travel agents online | 10 | 0.00 | Low |
| 10 | travel checklist | 647 | 0.01 | Medium |
See More Travel Keywords
With these top Travel keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Travel ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Travel audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Travel audience report to give us an insight into the Travel audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Travel | 1.4B | F:44.7% M:55.3% | 25-34:35% |
| 2 | Air travel | 359.6M | F:48.8% M:51.2% | 25-34:35% |
| 3 | Adventure travel | 323.6M | F:44.5% M:55.5% | 25-34:40% |
| 4 | Travel + Leisure | 108.7M | F:52.7% M:47.3% | 25-34:37% |
| 5 | First class travel | 86.3M | F:47.8% M:52.2% | 25-34:36% |
| 6 | Travel photography | 74.9M | F:34.4% M:65.6% | 25-34:40% |
| 7 | Travel website | 53.7M | F:51.1% M:48.9% | 25-34:39% |
| 8 | Travel Adventures | 49.0M | F:34.4% M:65.6% | 25-34:44% |
| 9 | Backpacking (travel) | 39.5M | F:43.4% M:56.6% | 25-34:43% |
| 10 | Luxury Travel | 27.1M | F:43% M:57% | 25-34:40% |
When you create Facebook PPC ads, researching other Travel Facebook pages can provide you with inspiration. Here are some popular Travel pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Travel | 114 | 39 | - |
| 2 | 18-24 Travel | 387.9K | 305 | GRC |
| 3 | 68travel | 321 | 49 | AUT |
| 4 | Travel | 75 | 56 | - |
| 5 | 2290Travel | 76.1K | 19 | - |
| 6 | WCA Travel- Your Travel Buddy | 1.7K | 22 | - |
| 7 | Intrepid Travel | 607.9K | 666 | AUS |
| 8 | Telegraph Travel | 213.3K | 537 | - |
| 9 | Evolution Travel | 130.8K | 322 | ITA |
| 10 | Bulgaria Travel | 35.3K | 299 | - |
Through AdTargeting, we can get rich information about these Travel pages.
For example, Travel, it has got 114 likes and published 39 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Travel audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Travel - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Travel audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Travel audience through user interests.
PPC for Travel - tiktok
Here are some useful articles to help you market your Travel business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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