PPC for Twitter - Essential Tips & Platforms to Increase Sales

PPC for Twitter: Essential Tips & Platforms to Increase Sales

Twitter keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Twitter business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Twitter
  • Target Twitter audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Twitter and how it can boost your business.

Table of Contents:

What's PPC for Twitter?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Twitter business by placing Twitter PPC ads in search engines, social media or on websites. But how to develop effective Twitter PPC ads? Here are the steps:

5 Step Process To Creating Twitter PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Twitter ad, which can maximize your advertising revenue.

2. Set a Budget for Your Twitter PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Twitter ads ROI.

3. Target Twitter Audience

You can target Twitter audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Twitter PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Twitter PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Twitter Competitors

Learning competitors' PPC strategies can help you understand the Twitter audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Twitter Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Twitter? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Twitter on Google, and they are your future customers. To get these potential customers, you need to bid on Twitter keywords in AdWords (Google's advertising system) to get your Twitter PPC ads to show up prominently in the search results.

Here are some high-quality Twitter keywords to help you start a successful Google PPC journey.

Rank Twitter Keywords Search volume Cost Per Click Paid Difficulty
1 twitter 124.0M 0.44 1
2 ac milan twitter 9.9K 0.00 0
3 valorant twitter 42.9K 488.77 0
4 got7 twitter 27.1K 0.00 0
5 pokemon go twitter 49.5K 1.24 0
6 alex berenson twitter 40.5K 0.00 0
7 bill maher twitter 22.2K 1.05 0
8 peter schiff twitter 27.1K 2.28 1
9 bernie sanders twitter 33.1K 0.00 0
10 exo twitter 19.7K 0.00 0

See More Twitter Keywords

Also, you can use tools such as AdTargeting to monitor the Twitter keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Twitter website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Twitter keywords research - Adtargeting

PPC for Twitter - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Twitter PPC ads. On Bing, you can bid on Twitter keywords for a lower price.

Here are the search volume and CPC for some of the top Twitter keywords.

Rank Twitter Keywords Search volume Cost Per Click Paid Difficulty
1 twitter 2.3M 0.06 High
2 use twitter news 0 0.00 Low
3 twitter company information 10 0.00 Low
4 download twitter pictures 18 0.00 Low
5 twitter account maker free 0 0.00 Low
6 movie characters twitter 0 0.00 Low
7 daily show twitter 48 0.00 Low
8 twitter going public 20 0.00 Low
9 ye twitter 146 0.00 Low
10 s twitter 41 0.00 Low

See More Twitter Keywords

With these top Twitter keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Twitter ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Twitter audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Twitter audience report to give us an insight into the Twitter audience.

Rank Interests Audience Gender Age
1 Twitter 596.9M F:47.4% M:52.6% 25-34:36%
2 Twitter on Facebook 4 F:56% M:44% 55-64:1

When you create Facebook PPC ads, researching other Twitter Facebook pages can provide you with inspiration. Here are some popular Twitter pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Twitter 16.2M 280 -
2 Twitter Beans Coffee 38.8K 55 VNM
3 Twitter Store تويتر ستور 48.0K 26 -
4 twitter 3 1 -
5 คำคม Twitter 47.0K 1 -
6 Scottish Twitter 4.7K 1 -
7 Twitter&Instagram 2 1 -
8 Oliver twitter 0 1 -
9 Twitter BIKE 75.1K 2 -
10 Twitter Malaysia 8.5K 2 -

Through AdTargeting, we can get rich information about these Twitter pages.

For example, Twitter, it has got 16.2M likes and published 280 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Twitter audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Twitter keywords research - Adtargeting

PPC for Twitter - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Twitter audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Twitter audience through user interests.

Twitter keywords research - Adtargeting

PPC for Twitter - tiktok

Here are some useful articles to help you market your Twitter business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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