PPC for Twitter: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Twitter business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Twitter
- Target Twitter audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Twitter and how it can boost your business.
What's PPC for Twitter?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Twitter business by placing Twitter PPC ads in search engines, social media or on websites. But how to develop effective Twitter PPC ads? Here are the steps:
5 Step Process To Creating Twitter PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Twitter ad, which can maximize your advertising revenue.
2. Set a Budget for Your Twitter PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Twitter ads ROI.
3. Target Twitter Audience
You can target Twitter audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Twitter PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Twitter PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Twitter Competitors
Learning competitors' PPC strategies can help you understand the Twitter audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Twitter Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Twitter? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Twitter on Google, and they are your future customers. To get these potential customers, you need to bid on Twitter keywords in AdWords (Google's advertising system) to get your Twitter PPC ads to show up prominently in the search results.
Here are some high-quality Twitter keywords to help you start a successful Google PPC journey.
| Rank | Twitter Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | 124.0M | 0.44 | 1 | |
| 2 | ac milan twitter | 9.9K | 0.00 | 0 |
| 3 | valorant twitter | 42.9K | 488.77 | 0 |
| 4 | got7 twitter | 27.1K | 0.00 | 0 |
| 5 | pokemon go twitter | 49.5K | 1.24 | 0 |
| 6 | alex berenson twitter | 40.5K | 0.00 | 0 |
| 7 | bill maher twitter | 22.2K | 1.05 | 0 |
| 8 | peter schiff twitter | 27.1K | 2.28 | 1 |
| 9 | bernie sanders twitter | 33.1K | 0.00 | 0 |
| 10 | exo twitter | 19.7K | 0.00 | 0 |
See More Twitter Keywords
Also, you can use tools such as AdTargeting to monitor the Twitter keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Twitter website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Twitter - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Twitter PPC ads. On Bing, you can bid on Twitter keywords for a lower price.
Here are the search volume and CPC for some of the top Twitter keywords.
| Rank | Twitter Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | 2.3M | 0.06 | High | |
| 2 | use twitter news | 0 | 0.00 | Low |
| 3 | twitter company information | 10 | 0.00 | Low |
| 4 | download twitter pictures | 18 | 0.00 | Low |
| 5 | twitter account maker free | 0 | 0.00 | Low |
| 6 | movie characters twitter | 0 | 0.00 | Low |
| 7 | daily show twitter | 48 | 0.00 | Low |
| 8 | twitter going public | 20 | 0.00 | Low |
| 9 | ye twitter | 146 | 0.00 | Low |
| 10 | s twitter | 41 | 0.00 | Low |
See More Twitter Keywords
With these top Twitter keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Twitter ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Twitter audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Twitter audience report to give us an insight into the Twitter audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | 596.9M | F:47.4% M:52.6% | 25-34:36% | |
| 2 | Twitter on Facebook | 4 | F:56% M:44% | 55-64:1 |
When you create Facebook PPC ads, researching other Twitter Facebook pages can provide you with inspiration. Here are some popular Twitter pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 16.2M | 280 | - | |
| 2 | Twitter Beans Coffee | 38.8K | 55 | VNM |
| 3 | Twitter Store تويتر ستور | 48.0K | 26 | - |
| 4 | 3 | 1 | - | |
| 5 | คำคม Twitter | 47.0K | 1 | - |
| 6 | Scottish Twitter | 4.7K | 1 | - |
| 7 | Twitter&Instagram | 2 | 1 | - |
| 8 | Oliver twitter | 0 | 1 | - |
| 9 | Twitter BIKE | 75.1K | 2 | - |
| 10 | Twitter Malaysia | 8.5K | 2 | - |
Through AdTargeting, we can get rich information about these Twitter pages.
For example, Twitter, it has got 16.2M likes and published 280 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Twitter audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Twitter - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Twitter audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Twitter audience through user interests.
PPC for Twitter - tiktok
Here are some useful articles to help you market your Twitter business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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