PPC for Vacation Rentals: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Vacation Rentals business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Vacation Rentals
- Target Vacation Rentals audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Vacation Rentals and how it can boost your business.
What's PPC for Vacation Rentals?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Vacation Rentals business by placing Vacation Rentals PPC ads in search engines, social media or on websites. But how to develop effective Vacation Rentals PPC ads? Here are the steps:
5 Step Process To Creating Vacation Rentals PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Vacation Rentals ad, which can maximize your advertising revenue.
2. Set a Budget for Your Vacation Rentals PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Vacation Rentals ads ROI.
3. Target Vacation Rentals Audience
You can target Vacation Rentals audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Vacation Rentals PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Vacation Rentals PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Vacation Rentals Competitors
Learning competitors' PPC strategies can help you understand the Vacation Rentals audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Vacation Rentals Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Vacation Rentals? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Vacation Rentals on Google, and they are your future customers. To get these potential customers, you need to bid on Vacation Rentals keywords in AdWords (Google's advertising system) to get your Vacation Rentals PPC ads to show up prominently in the search results.
Here are some high-quality Vacation Rentals keywords to help you start a successful Google PPC journey.
| Rank | Vacation Rentals Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | vacation rentals | 135.0K | 0.80 | 54 |
| 2 | monthly vacation rentals | 1.9K | 2.88 | 51 |
| 3 | vacation rentals with private pool near me | 616 | 2.34 | 40 |
| 4 | poconos vacation rentals | 2.9K | 1.72 | 70 |
| 5 | ryson vacation rentals | 1.5K | 2.20 | 26 |
| 6 | captiva island vacation rentals | 1.0K | 2.25 | 51 |
| 7 | homeaway vacation rentals | 5.4K | 0.93 | 36 |
| 8 | last minute vacation rentals | 875 | 2.05 | 58 |
| 9 | vacation rentals for sale | 1.2K | 2.62 | 51 |
| 10 | last minute cancellations vacation rentals | 500 | 1.51 | 58 |
See More Vacation Rentals Keywords
Also, you can use tools such as AdTargeting to monitor the Vacation Rentals keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Vacation Rentals website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Vacation Rentals - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Vacation Rentals PPC ads. On Bing, you can bid on Vacation Rentals keywords for a lower price.
Here are the search volume and CPC for some of the top Vacation Rentals keywords.
| Rank | Vacation Rentals Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | cape cod vacation rentals | 1.3K | 0.12 | High |
| 2 | vbro vacation rentals | 34 | 0.00 | Low |
| 3 | panama city beach vacation rentals | 876 | 0.13 | High |
| 4 | cheap vacation rentals destin fl | 12 | 0.00 | Low |
| 5 | gulf coast vacation rentals | 875 | 0.12 | High |
| 6 | vancouver island vacation rentals | 17 | 0.04 | High |
| 7 | vacation rentals property | 33 | 0.00 | Low |
| 8 | beachside resorts vacation rentals | 10 | 0.00 | Low |
| 9 | vacation rentals gulf shores beachfront | 12 | 0.13 | Medium |
| 10 | ww home away vacation rentals | 0 | 0.00 | Low |
See More Vacation Rentals Keywords
With these top Vacation Rentals keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Vacation Rentals ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Vacation Rentals audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Vacation Rentals audience report to give us an insight into the Vacation Rentals audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Gulf Shores - Meyer Vacation Rentals | 74.3K | F:92% M:8% | 45-54:30% |
| 2 | Wyndham Vacation Rentals | 52.1K | F:85% M:15% | 45-54:32% |
| 3 | VRBO®- Vacation Rentals By Owner® | 47.1K | F:28% M:72% | 45-54:43 |
| 4 | Sun Realty Outer Banks Vacation Rentals | 33.8K | F:82% M:18% | 4:65% |
| 5 | Myrtle Beach Vacation Rentals | 12.6K | F:79% M:21% | 4:65% |
| 6 | Orlando Vacation Rentals | 420 | F:61% M:39% | 18-24:4 |
| 7 | Vacation rental | 24.3M | F:65.4% M:34.6% | 4:65% |
| 8 | David's Disney Vacation Club Rentals DVC Rentals | 112.7K | F:81.5% M:18.5% | 4:65% |
| 9 | Vacation Home Rentals | 46.1K | F:81% M:19% | 4:65% |
When you create Facebook PPC ads, researching other Vacation Rentals Facebook pages can provide you with inspiration. Here are some popular Vacation Rentals pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | TKCA Vacation Rentals | 7.2K | 102 | CAN |
| 2 | TurnKey Vacation Rentals | 17.9K | 59 | - |
| 3 | Southern Vacation Rentals | 46.0K | 44 | - |
| 4 | Sisters Vacation Rentals | 2.3K | 30 | - |
| 5 | Intracoastal Vacation Rentals | 7.6K | 17 | - |
| 6 | Harris Vacation Rentals | 10.3K | 44 | USA |
| 7 | Wyndham Vacation Rentals | 241.9K | 31 | - |
| 8 | Vacation Rentals LBI | 13.6K | 23 | - |
| 9 | Vacation Rentals Wildwood | 7.7K | 22 | - |
| 10 | SkyRun Vacation Rentals | 1.3K | 16 | - |
Through AdTargeting, we can get rich information about these Vacation Rentals pages.
For example, TKCA Vacation Rentals, it has got 7.2K likes and published 102 ads in total, and its audience is most distributed in CAN. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Vacation Rentals audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Vacation Rentals - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Vacation Rentals audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Vacation Rentals audience through user interests.
PPC for Vacation Rentals - tiktok
Here are some useful articles to help you market your Vacation Rentals business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
More Industries You May Be Interested In:
Vacations Travel
Vetrinarians
Virtual Fitness
Waste Management