PPC for Telehealth: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Telehealth business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Telehealth
- Target Telehealth audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Telehealth and how it can boost your business.
What's PPC for Telehealth?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Telehealth business by placing Telehealth PPC ads in search engines, social media or on websites. But how to develop effective Telehealth PPC ads? Here are the steps:
5 Step Process To Creating Telehealth PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Telehealth ad, which can maximize your advertising revenue.
2. Set a Budget for Your Telehealth PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Telehealth ads ROI.
3. Target Telehealth Audience
You can target Telehealth audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Telehealth PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Telehealth PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Telehealth Competitors
Learning competitors' PPC strategies can help you understand the Telehealth audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Telehealth Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Telehealth? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Telehealth on Google, and they are your future customers. To get these potential customers, you need to bid on Telehealth keywords in AdWords (Google's advertising system) to get your Telehealth PPC ads to show up prominently in the search results.
Here are some high-quality Telehealth keywords to help you start a successful Google PPC journey.
| Rank | Telehealth Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | telehealth | 158.0K | 5.82 | 42 |
| 2 | fundamentals of telemedicine and telehealth | 76 | 3.45 | 10 |
| 3 | telehealth nhs | 260 | 2.68 | 31 |
| 4 | bendigo health telehealth | 166 | 1.27 | 5 |
| 5 | biggest telehealth companies | 92 | 12.88 | 19 |
| 6 | staywell telehealth | 61 | 6.82 | 52 |
| 7 | best telehealth services for mental health | 200 | 18.14 | 69 |
| 8 | fepblue telehealth | 135 | 5.17 | 30 |
| 9 | telehealth out of state | 140 | 4.45 | 22 |
| 10 | telehealth and mental health | 90 | 11.39 | 25 |
See More Telehealth Keywords
Also, you can use tools such as AdTargeting to monitor the Telehealth keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Telehealth website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Telehealth - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Telehealth PPC ads. On Bing, you can bid on Telehealth keywords for a lower price.
Here are the search volume and CPC for some of the top Telehealth keywords.
| Rank | Telehealth Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | much does telehealth cost | 0 | 0.00 | Low |
| 2 | home telehealth california | 0 | 0.00 | Low |
| 3 | telehealth internet | 0 | 0.00 | Low |
| 4 | lpn telehealth | 15 | 0.00 | Low |
| 5 | medicare telehealth fact sheet | 13 | 0.00 | Low |
| 6 | encounter telehealth | 17 | 0.00 | Low |
| 7 | telehealth toronto | 10 | 0.00 | Low |
| 8 | telehealth ceu free | 10 | 0.00 | Low |
| 9 | rural telehealth | 14 | 0.00 | Low |
| 10 | telehealth phone number toronto | 0 | 0.00 | Low |
See More Telehealth Keywords
With these top Telehealth keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Telehealth ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Telehealth audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Telehealth audience report to give us an insight into the Telehealth audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Telehealth | 6.7M | F:63.4% M:36.6% | 25-34:27% |
When you create Facebook PPC ads, researching other Telehealth Facebook pages can provide you with inspiration. Here are some popular Telehealth pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Texas TeleHealth | 1 | 17 | - |
| 2 | Nowprep Telehealth | 22 | 15 | - |
| 3 | FDNA TeleHealth | 2 | 85 | - |
| 4 | Right to Telehealth | 78 | 27 | - |
| 5 | Telehealth Certification Institute, LLC | 11.7K | 41 | - |
| 6 | Telehealth | 20 | 1 | - |
| 7 | Turnagain TeleHealth | 180 | 3 | - |
| 8 | Activate TeleHealth | 211 | 1 | - |
| 9 | ESE Telehealth | 14 | 4 | - |
| 10 | Telehealth Nigeria | 232 | 1 | - |
Through AdTargeting, we can get rich information about these Telehealth pages.
For example, Texas TeleHealth, it has got 1 likes and published 17 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Telehealth audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Telehealth - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Telehealth audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Telehealth audience through user interests.
PPC for Telehealth - tiktok
Here are some useful articles to help you market your Telehealth business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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