PPC for Technical Schools: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Technical Schools business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Technical Schools
- Target Technical Schools audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Technical Schools and how it can boost your business.
What's PPC for Technical Schools?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Technical Schools business by placing Technical Schools PPC ads in search engines, social media or on websites. But how to develop effective Technical Schools PPC ads? Here are the steps:
5 Step Process To Creating Technical Schools PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Technical Schools ad, which can maximize your advertising revenue.
2. Set a Budget for Your Technical Schools PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Technical Schools ads ROI.
3. Target Technical Schools Audience
You can target Technical Schools audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Technical Schools PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Technical Schools PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Technical Schools Competitors
Learning competitors' PPC strategies can help you understand the Technical Schools audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Technical Schools Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Technical Schools? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Technical Schools on Google, and they are your future customers. To get these potential customers, you need to bid on Technical Schools keywords in AdWords (Google's advertising system) to get your Technical Schools PPC ads to show up prominently in the search results.
Here are some high-quality Technical Schools keywords to help you start a successful Google PPC journey.
| Rank | Technical Schools Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | technical schools | 22.2K | 18.58 | 32 |
| 2 | technical schools in greater accra region | 69 | 0.00 | 1 |
| 3 | technical schools in central region | 355 | 0.00 | 0 |
| 4 | technical schools near me for adults | 70 | 10.07 | 38 |
| 5 | best online technical schools | 995 | 40.57 | 63 |
| 6 | best technical schools | 664 | 12.09 | 15 |
| 7 | medical technical schools | 695 | 9.09 | 33 |
| 8 | technical schools in eastern region | 346 | 0.00 | 1 |
| 9 | defunct technical schools | 86 | 7.32 | 10 |
| 10 | automotive technical schools | 1.5K | 24.12 | 40 |
See More Technical Schools Keywords
Also, you can use tools such as AdTargeting to monitor the Technical Schools keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Technical Schools website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Technical Schools - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Technical Schools PPC ads. On Bing, you can bid on Technical Schools keywords for a lower price.
Here are the search volume and CPC for some of the top Technical Schools keywords.
| Rank | Technical Schools Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | minnesota vocational technical schools | 10 | 0.00 | Low |
| 2 | technical schools near me | 22.9K | 1.72 | High |
| 3 | national technical schools | 13 | 0.04 | Medium |
| 4 | technical schools louisiana | 10 | 0.00 | Low |
| 5 | technical schools nashville tn | 17 | 0.00 | Low |
| 6 | technical schools victoria | 0 | 0.00 | Low |
| 7 | technical schools mn | 13 | 0.00 | Low |
| 8 | oregon technical schools | 14 | 0.00 | Low |
| 9 | technical schools electricians | 0 | 0.00 | Low |
| 10 | technical schools indianapolis indiana | 0 | 0.00 | Low |
See More Technical Schools Keywords
With these top Technical Schools keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Technical Schools ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Technical Schools audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Technical Schools audience report to give us an insight into the Technical Schools audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other Technical Schools Facebook pages can provide you with inspiration. Here are some popular Technical Schools pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Florida Association of Cosmetology & Technical Schools | 329 | 29 | - |
| 2 | Mercer County Technical Schools | 1.5K | 4 | - |
| 3 | Highlands Community Charter and Technical Schools | 843 | 1 | - |
Through AdTargeting, we can get rich information about these Technical Schools pages.
For example, Florida Association of Cosmetology & Technical Schools, it has got 329 likes and published 29 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Technical Schools audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Technical Schools - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Technical Schools audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Technical Schools audience through user interests.
PPC for Technical Schools - tiktok
Here are some useful articles to help you market your Technical Schools business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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