PPC for Tech - Essential Tips & Platforms to Increase Sales

PPC for Tech: Essential Tips & Platforms to Increase Sales

Tech keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Tech business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Tech
  • Target Tech audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Tech and how it can boost your business.

Table of Contents:

What's PPC for Tech?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Tech business by placing Tech PPC ads in search engines, social media or on websites. But how to develop effective Tech PPC ads? Here are the steps:

5 Step Process To Creating Tech PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Tech ad, which can maximize your advertising revenue.

2. Set a Budget for Your Tech PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Tech ads ROI.

3. Target Tech Audience

You can target Tech audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Tech PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Tech PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Tech Competitors

Learning competitors' PPC strategies can help you understand the Tech audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Tech Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Tech? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Tech on Google, and they are your future customers. To get these potential customers, you need to bid on Tech keywords in AdWords (Google's advertising system) to get your Tech PPC ads to show up prominently in the search results.

Here are some high-quality Tech keywords to help you start a successful Google PPC journey.

Rank Tech Keywords Search volume Cost Per Click Paid Difficulty
1 tech 1.4M 1.66 13
2 ginny tech 5.4K 0.00 0
3 center for humane technology 5.4K 7.45 0
4 tech products 6.6K 0.99 25
5 tech talk 31.6K 0.84 2
6 modern technology 39.4K 2.67 2
7 ai technology 23.2K 2.65 21
8 techit 5.4K 2.17 3
9 technology examples 22.2K 0.80 0
10 tech design 4.4K 2.66 4

See More Tech Keywords

Also, you can use tools such as AdTargeting to monitor the Tech keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Tech website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Tech keywords research - Adtargeting

PPC for Tech - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Tech PPC ads. On Bing, you can bid on Tech keywords for a lower price.

Here are the search volume and CPC for some of the top Tech keywords.

Rank Tech Keywords Search volume Cost Per Click Paid Difficulty
1 tech 16.7K 0.04 High
2 techb 132 0.00 Low
3 techsideline football 236 0.00 Low
4 pulaski tech 1.7K 0.00 High
5 st cloud technical community college online 0 0.00 Low
6 tech designer 17 0.00 Low
7 best tech 73 0.00 Medium
8 a4tech webcamera drivers 0 0.00 Low
9 tech meaning 38 0.00 Low
10 definitive technology promount 80 19 0.00 High

See More Tech Keywords

With these top Tech keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Tech ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Tech audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Tech audience report to give us an insight into the Tech audience.

Rank Interests Audience Gender Age
1 Technology 1.8B F:39.7% M:60.3% 25-34:37%
2 Information technology 330.1M F:39% M:61% 25-34:38%
3 Educational technology 141.1M F:47.4% M:52.6% 25-34:35%
4 Techno 115.1M F:26.7% M:73.3% 25-34:40%
5 Creative Technology 74.4M F:54% M:46% 25-34:36%
6 Smart Technologies 60.1M F:18.3% M:81.7% 25-34:43%
7 Emerging technologies 46.7M F:14.1% M:85.9% 25-34:45%
8 Massachusetts Institute of Technology 28.4M F:43% M:57% 25-34:34%
9 High tech 26.3M F:34.6% M:65.4% 25-34:35%
10 Tech Insider 24.3M F:32.9% M:67.1% 25-34:36%

When you create Facebook PPC ads, researching other Tech Facebook pages can provide you with inspiration. Here are some popular Tech pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Tech 2 Tech 20.6K 42 CYP
2 TECH2 7.4K 52 BRA
3 Tech360 17.6K 32 -
4 tech069 2 29 -
5 Tech42 5.3K 25 ARM
6 2Tech 314 53 -
7 Tech7 5.1K 50 -
8 tech2 722 32 -
9 Tech101 84.1K 29 -
10 Tech21 64.7K 70 USA

Through AdTargeting, we can get rich information about these Tech pages.

For example, Tech 2 Tech, it has got 20.6K likes and published 42 ads in total, and its audience is most distributed in CYP. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Tech audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Tech keywords research - Adtargeting

PPC for Tech - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Tech audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Tech audience through user interests.

Tech keywords research - Adtargeting

PPC for Tech - tiktok

Here are some useful articles to help you market your Tech business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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