PPC for Speech Therapists: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Speech Therapists business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Speech Therapists
- Target Speech Therapists audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Speech Therapists and how it can boost your business.
What's PPC for Speech Therapists?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Speech Therapists business by placing Speech Therapists PPC ads in search engines, social media or on websites. But how to develop effective Speech Therapists PPC ads? Here are the steps:
5 Step Process To Creating Speech Therapists PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Speech Therapists ad, which can maximize your advertising revenue.
2. Set a Budget for Your Speech Therapists PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Speech Therapists ads ROI.
3. Target Speech Therapists Audience
You can target Speech Therapists audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Speech Therapists PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Speech Therapists PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Speech Therapists Competitors
Learning competitors' PPC strategies can help you understand the Speech Therapists audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Speech Therapists Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Speech Therapists? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Speech Therapists on Google, and they are your future customers. To get these potential customers, you need to bid on Speech Therapists keywords in AdWords (Google's advertising system) to get your Speech Therapists PPC ads to show up prominently in the search results.
Here are some high-quality Speech Therapists keywords to help you start a successful Google PPC journey.
| Rank | Speech Therapists Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | speech therapists | 171.5K | 3.10 | 23 |
| 2 | speech therapists in my area | 70 | 3.75 | 28 |
| 3 | famous speech therapists | 40 | 0.00 | 14 |
| 4 | talk speech and language therapy | 32 | 3.08 | 6 |
| 5 | senior speech and language therapist | 48 | 0.00 | 6 |
| 6 | speech pathologist brighton | 49 | 4.41 | 15 |
| 7 | speech therapy resources for parents | 66 | 3.77 | 100 |
| 8 | private speech therapy near me | 880 | 2.91 | 41 |
| 9 | speech language therapy for autism | 78 | 2.82 | 14 |
| 10 | accent reduction therapy | 40 | 3.68 | 24 |
See More Speech Therapists Keywords
Also, you can use tools such as AdTargeting to monitor the Speech Therapists keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Speech Therapists website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Speech Therapists - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Speech Therapists PPC ads. On Bing, you can bid on Speech Therapists keywords for a lower price.
Here are the search volume and CPC for some of the top Speech Therapists keywords.
| Rank | Speech Therapists Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | speech therapists michigan | 0 | 0.00 | Low |
| 2 | home speech therapists near me | 0 | 0.00 | Low |
| 3 | speech therapists near me | 77 | 0.13 | High |
| 4 | chicago speech therapists | 0 | 0.00 | Low |
| 5 | speech therapists cleveland | 0 | 0.00 | Low |
| 6 | speech therapists city | 0 | 0.00 | Low |
| 7 | first speech therapists | 0 | 0.00 | Low |
| 8 | speech therapists dallas | 0 | 0.00 | Low |
| 9 | speech therapists have | 0 | 0.00 | Low |
| 10 | pictures speech therapists | 0 | 0.00 | Low |
See More Speech Therapists Keywords
With these top Speech Therapists keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Speech Therapists ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Speech Therapists audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Speech Therapists audience report to give us an insight into the Speech Therapists audience.
| Rank | Interests | Audience | Gender | Age |
|---|
When you create Facebook PPC ads, researching other Speech Therapists Facebook pages can provide you with inspiration. Here are some popular Speech Therapists pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Mariri Speech Therapists & Audilogists | 1.4K | 3 | BWA |
Through AdTargeting, we can get rich information about these Speech Therapists pages.
For example, Mariri Speech Therapists & Audilogists, it has got 1.4K likes and published 3 ads in total, and its audience is most distributed in BWA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Speech Therapists audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Speech Therapists - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Speech Therapists audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Speech Therapists audience through user interests.
PPC for Speech Therapists - tiktok
Here are some useful articles to help you market your Speech Therapists business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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